The measure of all things: reflections on changing conceptions of the individual in travel demand modeling

Transportation demand modeling has evolved in scope, theory, and practice in the many decades since the US Bureau of Public Roads pioneered home interview transportation studies in metropolitan households in the early 1940s. The major currents of these developments are discussed in the present paper through consideration of the changing role of the individual—as a source of data, as a unit of analysis, and as the intended beneficiary. In addition to reviewing this history we raise, but are unable to resolve, a growing current concern, namely how the public interest can be best served when the transportation data of greatest value is collected by private entities.