| 东风雪铁龙汽车经销商评价的分析与改进 |
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| 引用本文： | 魏仁干.东风雪铁龙汽车经销商评价的分析与改进[J].湖北汽车工业学院学报,2007,21(2):53-56. |
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| 作者姓名： | 魏仁干 |
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| 作者单位： | 湖北汽车工业学院,管理工程系,湖北,十堰,442002 |
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| 摘 要： | 在对东风雪铁龙汽车经销商管理研究的基础上,运用层次分析法分析和改进经销商评价工作,设计了基于企业经营战略的经销商评价体系,并进行了测算,充分考虑了经销商的潜在价值。
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| 关 键 词： | 经销商评价 改进 经销商价值 层次分析法 经销商分类 |
| 文章编号： | 1008-5483（2007）02-0053-04 |
| 收稿时间： | 2007-04-07 |
| 修稿时间： | 2007-04-07 |
Analysis on Evaluation of Dealers of Dongfeng Citroen |
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| Wei Rengan.Analysis on Evaluation of Dealers of Dongfeng Citroen[J].Journal of Hubei Automotive Industries Institute,2007,21(2):53-56. |
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| Authors: | Wei Rengan |
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| Institution: | Dept. of Management Engineering, Hubei Automotive Industries Institute, Shiyan 442002, China |
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| Abstract: | On the basis of the analysis and research of the dealers management of the Dongfeng Citroen,the evaluation system of dealers was analyzed and improved by the analytic hierarchy process(AHP),the evaluation system based on the enterprise management strategy was designed and the potential value of dealers was calculated. |
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| Keywords: | evaluation of dealers improvement value of dealers analytic hierarchy process(AHP) classification of dealers |
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