| 广西高速公路微笑服务企业文化建设的思路 |
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| 引用本文： | 廖佳森.广西高速公路微笑服务企业文化建设的思路[J].西部交通科技,2011(3):89-92. |
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| 作者姓名： | 廖佳森 |
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| 作者单位： | 广西交通投资集团南宁高速公路运营有限公司,广西,南宁,530022 |
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| 摘 要： | 文章分析了广西高速公路收费管理工作中文明服务出现的问题及原因,阐述了企业文化管理的重要性和价值,探讨了公路营运企业微笑服务的发展历程、特色与优势,并提出了打造微笑文化品牌的策略及建议。
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| 关 键 词： | 高速公路 微笑服务 企业文化建设 思路 |
Thoughts on Building a Healthy Serve-smiling Culture in Guangxi Highway system |
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| LIAO Jia-sen.Thoughts on Building a Healthy Serve-smiling Culture in Guangxi Highway system[J].Western China Communication Science & Technology,2011(3):89-92. |
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| Authors: | LIAO Jia-sen |
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| Institution: | LIAO Jia-sen(Guangxi Communication Investment Group,Nanning Highway Management Group,Nanning,Guangxi,530022) |
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| Abstract: | The article points the the current problems associated with the service of Guangxi highway toll collecting system and explains the importance and value of establishing a cor-porate culture.It also discusses the development,characteristics and adavantages of the corporate culture of serve-smiling,and gives suggestions of branding such a corporate cul-ture. |
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| Keywords: | Highway Serve-smiling Building corporate culture Thoughts |
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