Modeling effects of driver safety attitudes on traffic violations in China using the theory of planned behavior

Traffic violations are recognized as one of the main causes of traffic accidents and have been found to be closely associated with driver attitudes toward traffic safety. In this study, a modified theory of planned behavior (TPB) was used to model the effects of driver safety attitudes on traffic violations, based on a questionnaire survey of 1505 drivers in China. In light of the strong correlations between the observed items, the items of the TPB components were grouped into several parcels, using an item-parceling method. Parcel-based structural equation modeling was then used to operationalize the modified TPB. The results indicate that the proposed model can accurately predict the occurrence of traffic violations based on the observed items related to driver traffic safety attitudes. It was found that driver attitudes, subjective norm, and perceived behavior control significantly affect traffic violations. For predicting traffic violations, driver attitudes toward traffic safety policies had the greatest influence, followed by driver attitudes toward risky driving behaviors and the attitudes of others toward risky driving behaviors. Finally, suggestions on traffic enforcement and education to reduce traffic violations are proposed based on the results.