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湖北省高职院校商务管理专业现状分析及专业建设改革思路
引用本文:姜玲玲.湖北省高职院校商务管理专业现状分析及专业建设改革思路[J].武汉船舶职业技术学院学报,2012(6):93-99.
作者姓名:姜玲玲
作者单位:武汉船舶职业技术学院经济管理系,湖北武汉430050
摘    要:针对湖北高职高专商务管理专业的建设,为促进高职高专学校面向社会自主办学、办出特色和不断提高人才培养质量,我们对湖北部分企业和湖北高职高专部分学校商务管理专业从社会需求和人才培养状况两方面进行了调研。针对调查的结果进行分析,进一步提出商务管理专业的改革思路。

关 键 词:商务管理专业  社会需求  人才培养  改革思路

Business Management Major in Higher Vocational Colleges in Hubei Province to Analyze the Current Situation and Professional Construction Reform Ideas
JIANG Ling-ling.Business Management Major in Higher Vocational Colleges in Hubei Province to Analyze the Current Situation and Professional Construction Reform Ideas[J].Journal of Wuhan Institute of Shipbuilding Technology,2012(6):93-99.
Authors:JIANG Ling-ling
Institution:JIANG Ling-ling(Wuhan Institute of Shipbuilding Technology,Wuhan 430050,China)
Abstract:In order to promote the construction of higher vocational school social autonomy,and constantly improve the run characteristics of talent training quality,we make a survey of part of enterprises and higher vocational school of Business Management major based on the social needs and talent cultivation status.According to the results,we come up with further reform ideas towards Business Management major.
Keywords:business management major  social demand  talents training  reform ideas
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