| 南通市中小企业发展物流的SWOT分析 |
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| 引用本文： | 朱霞.南通市中小企业发展物流的SWOT分析[J].南通航运职业技术学院学报,2009,8(3):92-94. |
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| 作者姓名： | 朱霞 |
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| 作者单位： | 南通航运职业技术学院,管理信息系,江苏,南通,226010 |
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| 摘 要： | 文章阐述了SWOT分析法的涵义,分析了当前南通市中小企业发展物流的优势、劣势、机会和挑战,为南通市中小企业进一步制定物流发展战略提供一定的理论依据。
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| 关 键 词： | 中小企业 物流 SWOT分析 |
SWOT Analysis on Logistics Development of Small and Mediumsized Enterprises in Nantong |
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| ZHU Xia.SWOT Analysis on Logistics Development of Small and Mediumsized Enterprises in Nantong[J].Journal of Nantong Vocational & Technical Shipping College,2009,8(3):92-94. |
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| Authors: | ZHU Xia |
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| Institution: | Dept. of Management & Information;Nantong Vocational & Technical Shipping College;Nantong 226010;China |
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| Abstract: | Based on SWOT analysis on the logistics development of the Small and Medium-sized Enterprises in Nantong, the paper describes the strengths, weaknesses, opportunities, and threats in Nantong SMEs’logistics development, and provides the theoretical foundation to Nantong SMEs to further formulate their logistics development strategies. |
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| Keywords: | Small and Medium-sized Enterprises（SMEs） Logistics SWOT analysis |
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