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是战略更是布局——福田欧辉客车的“南海”猜想
引用本文:杨亮.是战略更是布局——福田欧辉客车的“南海”猜想[J].商用汽车,2012(7):62-63.
作者姓名:杨亮
摘    要:"南海"对于福田的客车板块来说,更像是一种布局。毕竟,现有1年3000多辆的产销量是绝对无法满足像福田这种拥有强大市场号召力的企业的胃口,冲击客车"万辆俱乐部"乃至更高,才符合福田汽车之前对于自身客车业务的最初判断。

关 键 词:客车行业  福田  南海  汽车金融服务  客车企业  产销量  大市场  布局  客车产品  发动机

More Strategy than a Business Plan—Foton AUV Bus Promotional Event Held in Nanhai
Abstract:March 21,2012,an promotional event was held in Foshan nanhai,Guangdong province for its Foton auV Bus.Witnessed by more than 100 clients and media,Foton publicly announced its 2012 overall marketing and product strategy.With the advantage of localized production capability and integrated global resource,Foton auV Bus aims to explore more and more bus market in the area of Guangdong province.
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