| 基于电子商务的二手车营销模式研究 |
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| 引用本文： | WANG Wen-shan,赵慧勇.基于电子商务的二手车营销模式研究[J].汽车科技,2008(4):42-44. |
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| 作者姓名： | WANG Wen-shan 赵慧勇 |
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| 作者单位： | 湖北汽车工业学院,十堰,442002 |
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| 摘 要： | 从传统二手车营销模式的弊端谈起，论述了基于电子商务二手车营销模式的优势，并在此基础上提出建立基于电子商务的二手车营销模式．并探讨了如何实现这种模式。
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| 关 键 词： | 电子商务 二手车 营销模式 |
Based on E-commerce Model on the Used Car Sales |
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| WANG Wen-shan,ZHAO Hui-yong.Based on E-commerce Model on the Used Car Sales[J].Automobile Science and Technology,2008(4):42-44. |
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| Authors: | WANG Wen-shan ZHAO Hui-yong |
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| Institution: | (Hubei Automotive Industry Institute, Shiyan 442002, China) |
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| Abstract: | This article mentioned from the traditional used vehicle marketing pattern malpractice, elaborated based on the electronic commerce used vehicle marketing pattern superiority ,and in this foundation proposed the establishment based on the electronic commerce two marketing pattern and discussed how to realze this kind of pattern. |
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| Keywords: | E-commerce used car marketing model |
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