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我国企业实施成功海外跨国并购战略的三因素分析
引用本文:蔡晓钰,陈忠,王明好. 我国企业实施成功海外跨国并购战略的三因素分析[J]. 上海交通大学学报(哲学社会科学版), 2003, 11(3): 68-72
作者姓名:蔡晓钰  陈忠  王明好
作者单位:上海交通大学安泰管理学院,上海,200052
基金项目:国家自然科学基金资助项目 ( 79990 5 80 )
摘    要:
针对跨国并购战略问题,本提出三因素模式分析法,用之对我国企业“成功的海外跨国并购”战略进行剖析。指出我国企业实施“成功的海外跨国并购”所应采取的各种战略。特别指出在有利的市场环境、机制和合适的参与之下,实施边缘战略、DI战略、化战略、知识服务战略和品牌战略是我国企业成功进行跨国并购的关键所在。章同时指出:这种三因素分析法可以平行地类推到对我国企业实施海外跨国并购的现状、问题、经验和个案的分析之中。

关 键 词:企业 跨国并购战略 中国 核心竞争力 知识服务 企业并购 目标市场 企业文化 文化整合 竞争优势 企业信息化 品牌战略 政府
文章编号:1008-7095(2003)03-0068-05
修稿时间:2003-03-15

An Analysis of Three Factors for Successful Implementation of Transnational Merger and Acquisition of Chinese Enterprises
CAI Xiao yu,CHEN Zhong,WANG Ming hao. An Analysis of Three Factors for Successful Implementation of Transnational Merger and Acquisition of Chinese Enterprises[J]. Journal of Shanghai Jiaotong University(Social Science), 2003, 11(3): 68-72
Authors:CAI Xiao yu  CHEN Zhong  WANG Ming hao
Abstract:
In this paper, the author puts forward an analysis model of three factors for transnational M&A, which is employed to analyze the successful M&A of overseas enterprises. The author points out multifarious strategies for Chinese enterprises to successfully take over foreign corporations. The fringe strategy, DI strategy, culture strategy, knowledge based service strategy and trademark strategy are regarded as key strategies for Chinese enterprises' M&A in this paper. The author points out that this analysis model can be used to analyze the status quo, problems, experience and individual cases etc. in the practice of overseas M&A by Chinese business.
Keywords:enterprise  successful M&A  strategy  core competitiveness  knowledge based service
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