| 基于Web的铁路运输企业内部营销信息传播系统研究 |
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| 引用本文： | 孙熙安.基于Web的铁路运输企业内部营销信息传播系统研究[J].铁路计算机应用,2006,15(6):22-24. |
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| 作者姓名： | 孙熙安 |
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| 作者单位： | 北京交通大学,交通运?溲г?北京,100044 |
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| 摘 要： | 建立铁路运输企业内部营销信息传播系统,必须解决好内部营销信息传播系统栏目设计、信息发布模式和Web服务器设立方法.因此,提出采用以用户为导向的营销原则和方法来设计内部营销信息传播系统栏目,采用分散发布信息的模式来加快内部营销信息传播系统的信息传播速度,并根据铁路运输企业组织结构来设立Web服务器.
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| 关 键 词： | 内部营销 栏目设计 组织结构 信息发布 |
| 文章编号： | 1005-8451(2006)06-0022-03 |
| 收稿时间： | 2006-04-10 |
| 修稿时间： | 2006年4月10日 |
Research on Inner Marketing Information System of Railway Transportation Co. Based on Web |
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| SUN Xi-an.Research on Inner Marketing Information System of Railway Transportation Co. Based on Web[J].Railway Computer Application,2006,15(6):22-24. |
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| Authors: | SUN Xi-an |
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| Institution: | School of Traffic and Transportation, Beijing Jiaotong University, Beijing 100044, China |
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| Abstract: | Designing columns and publishing information models and establishing Web servers were must thought in establishing Inner Marketing Information System(IMIS) of Railway Transportation Co..So the method of designing columns of IMIS according to serving customer's needs was advanced,and the model of publishing information in different places by people was used for spreading inner marketing information quickly,and establishing Web Servers of IMIS with organize form of Railway Transportation Co.was also put forward. |
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| Keywords: | inner marketing designing column organize form publishing information |
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