基于校企融合下汽车营销与服务专业的创新研究

职业教育是现阶段高职院校重点发展项目,受社会需求影响,新教学理念逐渐取代传统教学理念,加强高素质人才培养逐渐成为教师课程教学工作重点。校企融合模式作为较为新颖的教学模式,将学校作为主体的同时,更加注重学校与企业之间交流互动,将其应用到汽车营销与服务专业课程教学中,可达到提高教学水平、激发学生学习积极性、培养实践培训能力的效果,对于促进汽车营销与服务专业教学质量、推动职业教育改革具有重要意义。

Research on the Innovation of Automobile Marketing and Service Specialty Based on the Integration of School and Enterprise

Vocational education is a key development project of higher vocational colleges at this stage.Affected by social needs,new teaching concepts gradually replace traditional teaching concepts.Strengthening the training of high-quality talents has gradually become the focus of curriculum teaching.The school-enterprise integration model is a relatively novel teaching model.While the school is the main body,it pays more attention to the exchange and interaction between the school and the enterprise.It can be applied to the teaching of automobile marketing and service majors to improve the teaching level and stimulate students to learn.The enthusiasm and the effect of cultivating practical training ability are of great signifi cance for promoting the teaching quality of automobile marketing and service majors and promoting the reform of vocational education.