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Consumer car preferences and information search channels
Authors:Frank van Rijnsoever  Jacco Farla  Martin J. Dijst
Affiliation:1. Innovation Studies Utrecht, Copernicus Institute for Sustainable Development and Innovation, Heidelberglaan 2, Utrecht, 3584 CS, Utrecht University, The Netherlands;2. Urban and Regional Research Centre Utrecht, Faculty of Geosciences, Utrecht University, Utrecht, The Netherlands;1. University of St. Gallen, Institute of Retail Management, Dufourstrasse 40a, CH-9000 St. Gallen, Switzerland;2. University of Augsburg, Chair for Value Based Marketing, Universitätsstr. 16, D-86159 Augsburg, Germany;3. University of St. Gallen, Institute of Retail Management, Dufourstrasse 40a, CH-9000 St. Gallen, Switzerland;1. PBL Netherlands Environmental Assessment Agency, Oranjebuitensingel 6, 2511 VE The Hague, The Netherlands;2. Institute for Environmental Studies (IVM), VU University Amsterdam, The Netherlands;1. University of Technology, Sydney, PO Box 123, Broadway, NSW 2007, Australia;2. Jindal School of Management, The University of Texas at Dallas, Richardson, TX 75080, USA;1. Department of Civil & Environmental Engineering, The University of Tennessee, United States;2. Department of Civil and Environmental Engineering & Senior Fellow, Howard H. Baker, Jr. Center for Public Policy, The University of Tennessee, United States;3. Travel Demand Modeler, Virginia Department of Transportation (VDOT), United States
Abstract:In this paper, we measure the relations between stated and revealed car preferences and the use of information sources in the car-purchasing process, based on a survey of households in the Netherlands. The analysis showed that attitudinal and behavioral constructs are found for ‘environmental’, ‘performance’, and ‘convenience’ preferences, but that there is a ‘gap’ between attitude and behavior. The results show that people with a positive environmental attitude who also show environmentally friendly behavior have more involvement with cars than people who do not translate their environmental attitude into the corresponding behavior. This leads to the idea that not only environmental knowledge but also involvement with cars is a prerequisite for buying an environmentally friendly car.
Keywords:
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