创建合资自主品牌有利于中国汽车工业健康发展

依据品牌的三个属性,确定合资汽车企业在中国本土开发、知识产权归己所有且又在中国注册的品牌,就是合资自主品牌。推动合资自主品牌发展,有利于中国汽车未来健康、可持续发展,关乎合资企业的根本利益。因为只有通过具体的品牌建设,合资企业才能有效培养研发能力和更好提升市场竞争力。同时,建立和发展合资自主品牌,可以扫除原来合资企业遇到的开拓海外市场的相关障碍,有利于其实施海外发展战略。

Analysis on JV Self-owned Brands

Depend on three properties of brands,JV self-owned brands should be defined as the brands which JV auto enterprises developed locally and registered in China,as well as owned the intellectual property right.To push forward the development of JV self-owned brands,it will benefit to develop China’s auto industry healthily and sustainably.And it will has a direct bearing on JV’s basic benefits.Through the concrete brand fostering,JV enterprises can improve the capability of R&D and market competitiveness.Meanwhile,building and developing JV self-owned brands will be good for overseas strategy implementing.