| 模块化、平台化战略在摩托车产品开发中的应用（1） |
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| 引用本文： | 孙敏,张珲,刘玉臣.模块化、平台化战略在摩托车产品开发中的应用（1）[J].摩托车技术,2011(12):36-38. |
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| 作者姓名： | 孙敏 张珲 刘玉臣 |
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| 作者单位： | 1. 中国嘉陵工业股份有限公司（集团）
2. 北京迅利创成科技有限公司 |
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| 摘 要： | 从现代模块化、平台化战略的基本概念和理论入手，结合产品市场战略决策方法以及产品模块化平台化工具和手段，提出针对摩托车企业实施模块化、平台化产品开发的流程和解决方案。
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| 关 键 词： | 产品族 模块化 平台化 市场细分 大规模定制 |
Modularity and Product Platform Strategy in Motorcycle Development(1) |
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| Sun Min China Jialing Industry Co.,ltd. group Zhang Hui Liu Yuchen.Modularity and Product Platform Strategy in Motorcycle Development(1)[J].Motorcycle Technology,2011(12):36-38. |
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| Authors: | Sun Min China Jialing Industry Co ltd group Zhang Hui Liu Yuchen |
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| Institution: | Sun Min (China Jialing Industry Co., ltd. (group)) Zhang Hui Liu Yuchen (RP Technology Ltd.) |
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| Abstract: | Based on the concept and theory of modular design and product platform strategy,and by utilizing product market strategic decision and tools of modular design and product platform,the solution and process for motorcycle modular and platform development have been proposed. |
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| Keywords: | Product family Modularity Product platform Market segment Mass customization |
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