| 强化第二梯队客车企业新产品开发能力 |
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| 引用本文： | 王玉年,林峻.强化第二梯队客车企业新产品开发能力[J].客车技术与研究,2008,30(5). |
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| 作者姓名： | 王玉年 林峻 |
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| 作者单位： | 中国人民大学,商学院,北京,100872 |
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| 摘 要： | 通过分析当前国内第二梯队客车企业面临的发展障碍,认为缺乏"适销对路"的产品是要害,而其中概念开发的功能缺损是症结,于是从强化新产品开发能力的角度提出几点对策。
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| 关 键 词： | 强化 客车企业 产品开发 概念开发 |
Development Ability Strengthening of New Bus and Coach Products for the Second Echelon Enterprises |
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| WANG Yu-nian,LIN Jun.Development Ability Strengthening of New Bus and Coach Products for the Second Echelon Enterprises[J].Bus Technology and Research,2008,30(5). |
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| Authors: | WANG Yu-nian LIN Jun |
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| Abstract: | Through analyzing the present development obstacles of domestic bus and coach enterprises of the second echelon,the paper thinks the lack of"good for sale"is vital part,and among them the function defect of the concept development is the sticking point.So the paper puts forward some measures from strengthening the development ability of new products. |
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| Keywords: | strengthening bus and coach enterprise product development concept development |
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