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基于产业链视角的城市地铁资源开发初探
引用本文:Nie Lingyi,韩志国.基于产业链视角的城市地铁资源开发初探[J].铁路工程造价管理,2008,23(4):18-21.
作者姓名:Nie Lingyi  韩志国
作者单位:天津理工大学管理学院,天津,300384
摘    要:各大城市地铁运营亏损比较普遍,各地政府在城市地铁建设投融资方面财政压力较大,如何实现地铁盈利成为各方共同关注的问题。研究认为,城市地铁资源的开发可以弥补地铁运营亏损,同时可以拓宽地铁建设资金的融资渠道。此文从产业链的角度分析城市地铁资源开发,从城市地铁房地产资源、地下商业资源、地铁广告资源和其他资源4个方面论述城市地铁资源的开发策略,以期为城市地铁资源开发工作提供参考。

关 键 词:地铁资源  地铁商业  地铁广告

Initial exploration of urban metro resources development based on industrial chain aspect angle
Nie Lingyi,Han Zhiguo.Initial exploration of urban metro resources development based on industrial chain aspect angle[J].Railway Engineering Cost Management,2008,23(4):18-21.
Authors:Nie Lingyi  Han Zhiguo
Abstract:At the moment it is common that urban metros in various big cities operate at a loss,and the local governments are confronted with great financial pressures in investment and financing of urban metro construction.How to realize profit making of metros has become a question of common concern of all interested parties.Studies hold that metro resources development can make up for the loss of metro operation and can simultaneously broaden the financing avenues of metro construction funds.This article performs at an industrial chain aspect angle an analysis of metro resources development,expounds the urban metro resources development strategy in 4 aspects of real estate resources of urban metro;underground commercial resources;metro advertisement resources and other resources with a view to providing reference to the work of urban metro resources development.
Keywords:Metro resource  metro commerce  metro advertisement
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