| 高职高专《广告策划与管理》课程教学方法探讨 |
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| 引用本文： | 姜玲玲.高职高专《广告策划与管理》课程教学方法探讨[J].武汉船舶职业技术学院学报,2011(6):92-95. |
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| 作者姓名： | 姜玲玲 |
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| 作者单位： | 武汉船舶职业技术学院经济与管理学院 |
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| 摘 要： | 广告策划与管理课程的教学方法改革要紧紧围绕人才培养目标来进行。改革课程教学方法应以重点培养学生自主学习的能力、踏实的实践能力、创造性的工作能力为核心,在教学中培养和增强学生的专业实践能力,以提高教学效果,使培养的人才适应经济社会发展的需要,文章分析了目前广告策划与管理课程教学方法中存在的问题,并提出三种广告策划管理课程教学方法即项目模拟演练法、案例分析法、社会实践法等,以期达到培养人才的目的。
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| 关 键 词： | 广告策划 项目模拟演练 社会实践 |
On Teaching Method of Advertisement Planning and Management Course in Higher Vocational College |
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| JIANG Ling-ling.On Teaching Method of Advertisement Planning and Management Course in Higher Vocational College[J].Journal of Wuhan Institute of Shipbuilding Technology,2011(6):92-95. |
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| Authors: | JIANG Ling-ling |
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| Institution: | JIANG Ling-ling(Wuhan Institute of Shipbuilding Technology,Wuhan 430050,China) |
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| Abstract: | The teaching reform of Advertisement Planning and Management Course should be centered on the talent training goal of the specialty.The teaching reform should focus on training of students’ self-study ability,practical skills and creativity,and aims to cultivate and strengthen students’ professional skills so as to meet the requirements of social and economic development.This essay analyses the existing problems in current Advertisement Planning and Management Course teaching,and put forward three major teaching methods to achieve the talent training goal: simulating exercise,case study and social practice. |
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| Keywords: | advertisement planning project simulating exercise social practice |
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