| 《物流市场营销》课程设计与教学创新 |
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| 引用本文： | 程洁,张勤.《物流市场营销》课程设计与教学创新[J].武汉船舶职业技术学院学报,2012,11(2):101-103. |
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| 作者姓名： | 程洁 张勤 |
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| 作者单位： | 武汉船舶职业技术学院,湖北武汉,430050 |
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| 摘 要： | 《物流市场营销》课程改革以职业能力培养为重点，依据校企合作平台，与企业合作开发基于真实任务驱动的项目课程，实现教、学、做一体化，采用双导师制下的校内学习与校外学习相结合的开放式教学模式。
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| 关 键 词： | 物流市场营销 课程教学 |
Curriculum Design and Teaching Innovation of Logistics Marketing |
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| CHENG Jie,ZHANG Qin.Curriculum Design and Teaching Innovation of Logistics Marketing[J].Journal of Wuhan Institute of Shipbuilding Technology,2012,11(2):101-103. |
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| Authors: | CHENG Jie ZHANG Qin |
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| Institution: | (Wuhan Institute of Shipbuilding Technology, Wuhan 430050, China) |
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| Abstract: | The teaching reform of Logistics marketing should focus on the occupational ability training. Curriculum is designed based on the school-enterprise cooperation platform to realize the integration of teaching, learning and doing, using the open teaching mode combining learning inside the school with leaning in enterprises. |
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| Keywords: | logistics marketing curriculum teaching |
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