平面广告误用心理暗示原因之研究

摘要当前广告在生产生活中发挥着越来越大的作用，作为广告创作者如何做好广告是必须面对的实际问题。本文针对当下一些平面广告出现的运用心理暗示产生的错误效果，着重研讨了产生走入误区的原因，也提出了避免陷入错误运用心理暗示误区的思维和方法，对企业策划广告时有较好的现实意义。

Analysis on Reasons for Misused Psychological Hint on Print Advertisement

Nowadays advertisement plays an increasingly important role in our life. It ~s a real problem-to each advertising people how they can make good advertisements. This paper is aimed at some unsatisfactory print advertisements especially bad effect of using psychological hint. It discusses the reasons for misunderstanding, also proposes to avoid being involved in- to using psychological hint inappropriately and gives some good realistic and significant en- lightenment to the enterprise.