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基于前景理论诱导信息的出行者路径选择模型
引用本文:陆雯雯,姜康,黄志鹏.基于前景理论诱导信息的出行者路径选择模型[J].交通科技与经济,2014(1):61-64.
作者姓名:陆雯雯  姜康  黄志鹏
作者单位:合肥工业大学交通运输工程学院,安徽合肥230001
摘    要:在前景理论的决策框架下,引入诱导因素,建立诱导信息影响下考虑出行可靠性的基于预算时间的参考点,以此得到相关的价值函数与概率权重函数。构建一个简单路网对模型进行验证,结果表明:基于前景理论诱导信息的出行者路径选择模型,较为符合出行者在实际状态下的路径选择行为,且可有效体现管理者的诱导意图,提高路网效率。

关 键 词:智能交通  路径选择  前景理论  诱导信息  参考点

Route Choice Model under Guidance Information Based on Prospect Theory
LU Wen-wen,JIANG Kang,HUANG Zhi-peng.Route Choice Model under Guidance Information Based on Prospect Theory[J].Technology & Economy in Areas of Communications,2014(1):61-64.
Authors:LU Wen-wen  JIANG Kang  HUANG Zhi-peng
Institution:(School of Transportation Engineering, Hefei University of Technology, Hefei 230001,China )
Abstract:This paper takes the influence of the guidance information posted by managers to the of traveler route choice behaviors into consideration under the decision-making framework of the prospect theory. Reference point is established by introducing the guidance factors, under the influence of guidance information considering the reliability of travel time based on the budgetary travel time. And based on this reference point, get the related value function and probability weighting function. Finally constructing a simple network, to verify this model. The results show that the induction information based on prospect theory under the condition of traveler route choice model is more conform to the traveler route choice behavior under actual status, and can better reflect the guidance intentions of managers, improve the efficiency of road network.
Keywords:intelligent transportation  route choice  prospect theory  guidance information  reference point
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