| 广州港物流发展战略研究 |
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| 引用本文： | 袁炎清,程军.广州港物流发展战略研究[J].广州航海高等专科学校学报,2010,18(3):1-6. |
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| 作者姓名： | 袁炎清 程军 |
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| 作者单位： | 广州航海高等专科学校,国际航运与港口物流研究所,广东,广州,510725 |
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| 基金项目： | 广州航海高等专科学校科研基金 |
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| 摘 要： | 运用SWOT方法,分析了广州港发展物流的优势、劣势、机遇与挑战,阐述了广州港发展物流的战略定位、功能设计和空间布局,提出了广州港发展物流的国际航运中心战略、物流园区整合战略、全程物流链构建战略、港区特色业务战略、竞争合作共赢战略、物流企业形象战略.
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| 关 键 词： | 战略定位 物流链 竞争合作 航运中心 企业形象 |
A Study on the Logistics Strategy of Guangzhou Port |
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| YUAN Yan-qing,CHENG Jun.A Study on the Logistics Strategy of Guangzhou Port[J].Journal of Guangzhou Maritime College,2010,18(3):1-6. |
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| Authors: | YUAN Yan-qing CHENG Jun |
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| Institution: | YUAN Yan-qing,CHENG Jun(Institute of international shipping and port logistics Guangzhou Maritime College,Guangzhou Guangdong,510725,China) |
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| Abstract: | This paper uses the SWOT method to have an analysis on the strengths,weaknesses,opportunities and threats that the Port of Guangzhou might encounter or face in the logistics development; specifies the strategy positioning,function design and layout design in the development and puts forward several development strategies,i.e.international shipping center strategy,logistics district integration strategy,whole logistics chain construction strategy,special service strategy,competitive and cooperation for win-w... |
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| Keywords: | strategy positioning logistics chain competitive and cooperation international shipping center corporate identity |
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