| 我国B2C电子商务物流配送模式研究 |
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| 引用本文： | 王瑞亮,高伟,曲慧.我国B2C电子商务物流配送模式研究[J].青岛远洋船员学院学报,2011,32(4):52-56. |
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| 作者姓名： | 王瑞亮 高伟 曲慧 |
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| 作者单位： | 青岛远洋船员职业学院物流与航运管理系,山东青岛,266071 |
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| 摘 要： | 随着电子商务行业内竞争的日趋激烈,配送质量的优劣、成本的高低在电子商务企业中显得越来越重要。根据我国的实际情况,可供我国B2C电子商务企业选择的物流配送模式主要有三种:自营配送模式、外包物流配送模式(第三方物流配送模式)、联盟物流配送模式。运用层次分析法不同的B2C电子商务企业可有效选择物流配送的适宜模式。
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| 关 键 词： | 电子商务 B2C 物流配送 |
Study on Logistics Distribution Mode of B2C E-commerce |
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| WANG Rui-liang,GAO Wei,QU Hui.Study on Logistics Distribution Mode of B2C E-commerce[J].Journal of Qingdao Ocean Shipping Mariners College,2011,32(4):52-56. |
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| Authors: | WANG Rui-liang GAO Wei QU Hui |
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| Institution: | (Management Department,Qingdao Ocean Shipping Mariners College,Qingdao 266071,China) |
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| Abstract: | With increasing competition of the electronic commerce industry,distribution quality and cost in electronic commerce enterprises become more and more important.According to the actual condition of our country,there are three kinds of logistics distribution mode for our B2C e-commerce enterprises to choose：self-distribution mode,outsourcing logistics distribution mode（third party logistics distribution mode）,and alliance Logistics Distribution mode.Using the AHP,B2C e-commerce enterprises can effectively select the appropriate mode of logistics distribution. |
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| Keywords: | e-commerce B2C logistics distribution |
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