| 如何打造客车企业品牌核心价值 |
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| 引用本文： | 梁建斌.如何打造客车企业品牌核心价值[J].交通世界(建养机械),2009(8). |
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| 作者姓名： | 梁建斌 |
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| 摘 要： | 中国客车的发展经历了五十余年的风风雨雨,虽然在核心技术上与国际先进水平仍有一定的差距,但是我们凭借成本比较优势和巨大的国内市场使得客车销量迅速增长,渐渐成为世界客车舞台上的一支重要力量,并开始迅速侵蚀原本属于欧美、日韩等汽车先进国家的市场领域.
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| 关 键 词： | 客车企业 品牌核心价值 消费者 国内企业 技术创新 产品品质 品牌建设 客车行业 产品设计 |
How to Make Core Value of Bus and Coach Enterprise |
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| Abstract: | Although China bus and coach production and marketing volume is occupied 1/3 in global total,but China bus and coach are still immature for brand and influence. From enterprise publicity copy to see,China bus and coach enterprises have not good langs. We are happy to see that China bus and coach enterprises have started hard to seek transform. Bus and coach industry is getting maturation in China,and China bus and coach brand is growing up. |
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