| 基于ANP理论企业促销绩效的评价方法研究 |
| |
| 引用本文： | 张淑华,冯华亚.基于ANP理论企业促销绩效的评价方法研究[J].辽宁省交通高等专科学校学报,2014(6):39-42. |
| |
| 作者姓名： | 张淑华 冯华亚 |
| |
| 作者单位： | 辽宁省交通高等专科学校,辽宁 沈阳,110122 |
| |
| 摘 要： | 本文首先建立一组企业促销绩效的评价指标体系,再基于ANP理论对企业促销绩效进行评价,得出企业促销的绩效水平,由此确定企业促销水平是否达到了本公司的要求。
|
| 关 键 词： | 促销 绩效 评价指标 ANP理论 |
Performance Evaluation Method:ANP theory for Network Marketing |
| |
| ZHANG Shu-hua,FENG Hua-ya.Performance Evaluation Method:ANP theory for Network Marketing[J].Journal of Liaoning Provincial College of Communications,2014(6):39-42. |
| |
| Authors: | ZHANG Shu-hua FENG Hua-ya |
| |
| Institution: | ZHANG Shu-hua,FENG Hua-ya |
| |
| Abstract: | This paper first establishes a set of network marketing performance evaluation index system. It evaluates the performance of network marketing based on the theory of ANP. It obtained the performance level index of the network marketing, and with this index we can determine whether the level of network marketing could achieve the company＇s requirement. |
| |
| Keywords: | network marketing achievements evaluation index ANP theory |
| 本文献已被 维普 等数据库收录！ |
