私家车出行者ATIS信息选择影响因素研究——以大连市为例

私家车出行者对ATIS信息的选择意愿受到多种因素的影响。开展大连市私家车出行者ATIS信息需求意向调查，以探索性因子分析和累积Logit模型理论为基础，对ATIS信息内容进行分类，同时引入出行者性别、年龄、收入水平、交通补助情况等特性变量，建立私家车出行者ATIS信息选择模型。模型标定结果显示，私家车出行者个人特征与ATIS信息特性对ATIS信息选择意愿存在不同程度的影响：私家车出行者主要关注与出行质量相关的信息，收入水平、交通补助、驾照保有情况等对私家车出行者ATIS信息选择意愿影响显著。

Factors Influencing Private Car Travelers' Choice of ATIS Information: a Case Study from Dalian

Private car travelers＇ willingness to accept and choose information distributed by Advanced Traveler Information Systems （ATIS） is influenced by different factors. Based on a survey of private car travelers＇ choice of ATIS information in Dalian, as well as Exploratory Factor Analysis and Cumulative Logit Model theory, this paper presents a classification of ATIS information, and establishes an ATIS information choice model, with travelers＇ characteristics, such as gender, age, income, commuting allowance as variables. Calibration results show that travelers and ATIS information characteristics impose impacts more or less on ATIS information choice. Specifically, private car travelers are mainly concerned with information on travel qualities, while travelers＇ income, commuting allowance, and license stares have significant impacts on ATIS information choice.