| 以产品开发为中心的企业组织变革 |
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| 引用本文： | 傅春宏,沙广超,郑建国.以产品开发为中心的企业组织变革[J].湖北汽车工业学院学报,2008,22(1):67-70. |
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| 作者姓名： | 傅春宏 沙广超 郑建国 |
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| 作者单位： | 1. 东华大学,旭日工商管理学院,上海,200051;仪征化纤股份有限公司,江苏,仪征,211900
2. 东华大学,旭日工商管理学院,上海,200051 |
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| 摘 要： | 通过对企业的产品开发和组织变革关系的研究，分析了国内企业组织变革的重点应该是围绕着产品开发的主线来进行，这样企业的变革才能客观地反映市场的变化和顾客的需求，变革才能顺利进行，企业才能生存和发展。
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| 关 键 词： | 组织变革 产品开发 核心竞争力 流程再造 扁平化 顾客满意度 学习型组织 团队 |
| 文章编号： | 1008-5483(2008)01-0067-04 |
| 修稿时间： | 2008年1月12日 |
Enterprise Structure Innovation on Product Development |
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| Fu Chunhong,Sha Guangchao,Zheng Jianguo.Enterprise Structure Innovation on Product Development[J].Journal of Hubei Automotive Industries Institute,2008,22(1):67-70. |
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| Authors: | Fu Chunhong Sha Guangchao Zheng Jianguo |
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| Institution: | Fu Chunhong ,Sha Guangchao ,Zheng Jianguo (1. Glorious Sun School of Business and Management, Donghua University, Shanghai 200051, China; 2. Yizheng Chemical Fiber Co., Yizheng 211900, China) |
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| Abstract: | By researching the relation between the company's product development and structure innovation,the paper analyzes the key point of state-owned companies' structure innovation should follow the "product development" route.In this way,the company's innovation can actually reflect the market changes and customer demands,and the innovation will go on smoothly while the company will survive and grow. |
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| Keywords: | structure innovation product development core competence reengineering process regeneration customer satisfaction learning organizations teams |
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