| 基于顾客忠诚度的品牌价值研究 |
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| 引用本文： | 周恩德,杜小艳.基于顾客忠诚度的品牌价值研究[J].湖北汽车工业学院学报,2008,22(4):61-64. |
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| 作者姓名： | 周恩德 杜小艳 |
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| 作者单位： | 湖北汽车工业学院,管理工程系,湖北,十堰,442002 |
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| 摘 要： | 以问卷调查法和因子分析法为基础，探讨了品牌价值和顾客忠诚度的关系，认为顾客忠诚度的提高能够有效提升企业的品牌价值；并提出了基于顾客忠诚度的品牌价值提升策略。
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| 关 键 词： | 品牌 品牌价值 顾客忠诚 |
Study of Brand Value Based on Customer Loyalty |
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| Zhou Ende,Du Xiaoyan.Study of Brand Value Based on Customer Loyalty[J].Journal of Hubei Automotive Industries Institute,2008,22(4):61-64. |
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| Authors: | Zhou Ende Du Xiaoyan |
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| Institution: | (Dept. of Management Engineering, Hubei Automotive Industries Institute, Shiyan 442002, China) |
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| Abstract: | The relationship between brand value and customer loyalty was discussed by the questionnaire survey and factor analytical method. The strategies of upgrading the brand value based on the customer loyalty were presented. |
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| Keywords: | brand brand value customer loyalty |
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