| 基于CRM的武当山旅游电子商务系统方案设计 |
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| 引用本文： | 况湘玲,严鹏,程曾平,胡波,程海涛.基于CRM的武当山旅游电子商务系统方案设计[J].湖北汽车工业学院学报,2011,25(2):67-70. |
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| 作者姓名： | 况湘玲 严鹏 程曾平 胡波 程海涛 |
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| 作者单位： | 湖北汽车工业学院经济管理学院,湖北十堰,442002 |
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| 基金项目： | 湖北省教育科学十一五规划项目，湖北汽车工业学院教研项目，湖北汽车工业学院质量工程项目 |
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| 摘 要： | 通过分析互联网和传统渠道游客的来源,提出了以CRM思想为基本理念的武当山旅游电子商务系统框架,并对电子商务网站、CRM游客数据分析系统和呼叫中心等各主要功能模块进行了详细说明,该方案能够提供丰富的旅游增值功能。
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| 关 键 词： | CRM 武当山 旅游电子商务系统 方案 |
Project Design of Tourism E-commerce System for Wudang Mountain Based on CRM |
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| Kuang Xiangling,Yan Peng,Cheng Zengping,Hu Bo,Cheng Haitao.Project Design of Tourism E-commerce System for Wudang Mountain Based on CRM[J].Journal of Hubei Automotive Industries Institute,2011,25(2):67-70. |
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| Authors: | Kuang Xiangling Yan Peng Cheng Zengping Hu Bo Cheng Haitao |
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| Institution: | (School of Economics and Management,Hubei Automotive Industries Institute,Shiyan 442002,China) |
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| Abstract: | By analyzing the resource of visitors via internet and traditional channels,the tourism e-commerce system for Wudang mountain based on CRM was presented.The main function modules were described in details,including e-commerce website,CRM data analysis system of visitors and call center.The project has tourism value-added features. |
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| Keywords: | CRM Wudang mountain tourism e-commerce system project |
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