| 业务流程管理在铁路货运客户关系管理中的应用 |
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| 引用本文： | 连志丽,王鹏,翟高寿.业务流程管理在铁路货运客户关系管理中的应用[J].铁路计算机应用,2007,16(8):31-33. |
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| 作者姓名： | 连志丽 王鹏 翟高寿 |
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| 作者单位： | 北京交通大学,计算机信息技术学院,北京,100044%铁道部,信息技术中心,北京,100844 |
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| 摘 要： | 围绕铁路货运营销中CRM系统的功能、业务流程管理(BPM)在铁路货运CRM系统中的实现方案及应用进行讨论.
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| 关 键 词： | 客户关系管理 业务流程管理 铁路 应用 |
| 文章编号： | 1005-8451（2007）08-0031-03 |
| 收稿时间： | 2007-08-15 |
| 修稿时间： | 2006-12-12 |
Application of business process management to Railway Customer Relationship Management System of railway freight trafic |
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| LIAN Zhi-li,WANG Peng,ZHAI Gao-shou.Application of business process management to Railway Customer Relationship Management System of railway freight trafic[J].Railway Computer Application,2007,16(8):31-33. |
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| Authors: | LIAN Zhi-li WANG Peng ZHAI Gao-shou |
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| Institution: | 1.School of Computer and Information Technology, Beijing Jiaotong University, Beijing 100044, China; 2.Information Technology Center of Ministry of Railways, Beijing 100844, China |
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| Abstract: | It was mainly discussed the function of CRM System in the railway freight transportation marketing service, as well as the implementation scheme and application of the BPM in R-CRM system. |
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| Keywords: | CRM(Customer Relationship Management) BPM(Business Process Management) railway application |
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