铁路货运客户价值综合评价方法研究与设计

铁路货运客户价值综合评价是铁路货运营销工作的重要内容,对于维护客户关系、提升货运服务质量具有重要意义。目前,常见的评价方法是对单个指标进行评价,文章提供主观、客观2种维度3种方法对客户进行综合评价,解决了评价指标不全面的问题。提取和汇总历史数据,使用Python语言和层次分析法、变异系数法、熵值法对数据进行计算,最终精确地计算出客户价值和综合排名。客户价值综合评价实现了铁路货运营销工作从单一指标评价到综合评价的转变。

Comprehensive evaluation method of railway freight customer value

The comprehensive evaluation of railway freight customer value is an important part of railway freight marketing, which is of great significance for maintaining customer relationship and improving freight service quality. At present, the common evaluation method is to evaluate a single index. This paper provided three methods of subjective and objective two dimensions for comprehensive evaluation of customers, and solved the problem of incomplete evaluation index. By extracting and summarizing the historical data, using Python language and analytic hierarchy process, coefficient of variation method, entropy method, the paper calculated the data, and finally accurately calculated the customer value and comprehensive ranking. The comprehensive evaluation of customer value implemented the transformation of railway freight marketing from single index evaluation to comprehensive evaluation.