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精心打造文化型强势企业
引用本文:韩风险.精心打造文化型强势企业[J].铁道建筑技术,2007(1):20-24.
作者姓名:韩风险
作者单位:中铁十四局集团有限公司,济南,250032
摘    要:企业文化是一种力量,随着知识经济的发展,它对企业兴衰将发挥着越来越重要的作用,甚至是关键性的作用。中铁十四局集团有限公司通过构建独具魅力和个性特征的企业文化体系,把形象文化与管理文化很好地融合在一起,以此形成了竞争优势、效益优势和发展优势。从具有自身特色的企业文化体系的建立、落实,到如何融入企业管理体系,怎样与企业发展目标相结合,以及对企业和企业员工所产生的卓有成效的影响都做了详细的阐述。

关 键 词:企业文化  管理  创新  品牌优势
文章编号:1009-4539(2007)01-0020-05
修稿时间:2006年11月30

Painstakingly Build Superior Enterprise of Culture Type
Han Fengxian.Painstakingly Build Superior Enterprise of Culture Type[J].Railway Construction Technology,2007(1):20-24.
Authors:Han Fengxian
Abstract:Enterprise culture is a kind of strength, and with the development of intellectual economy, it will play a more and more important role and even a critical role in the rise and fall of enterprise. By building the enterprise culture system with unique charm and characristics, China Railway 14th Bureau Group has effectively mingled image culture with management culture, which has brought about competition superiority, benefit superiority and development superiority. This article introduces in detail the building and consolidation of the enterprise culture system, the process of how the enterprise culture has been embodied in management culture and integrated with enterpise development target, as well as the effective influence of these steps upon the enterprise and its staff.
Keywords:enterprise culture  management  creativity  brand superiority
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