Understanding members' carsharing (activity) persistency by using econometric model

Carsharing is an innovative travel alternative that has recently experienced considerable growth and become part of sustainable transportation initiatives. Although carsharing is becoming increasingly a popular alternative transportation mode in North America, it is still an under‐researched area. Current research is aimed at better understanding of the behavior of carsharing users. For every member, a two‐stage approach microsimulates the probability of being active in any month using a binary probit model and given that a particular member is active during a month, the probability of that member using the service multiple times using a random utility‐based model. The model is estimated using empirical data from one of the largest carsharing companies in North America. The model estimates reveal that the activity persistency of members is positively linked to previous behaviors for up to 4 months, and that the influence of previous months weakens over time. It also shows that some attributes of the traveler (gender, age, and language spoken at home) impact his or her behaviors. Copyright © 2010 John Wiley & Sons, Ltd.