施工企业经营投标管理

结合施工企业经营投标经验，对施工企业的经营投标工作从管理体制、人员素质、经营方针、方法、策略、战略等各个方面进行阐述，提出了“完善经营投标管理体制，培养提高经营投标人员素质，动态管理，建立投标项目责任人员负责制，刚性项目履约”等经营管理思想；“有所为、有所不为、实现量质统一”的经营方针；“长期培育与重点突破”相结合的经营方法；“细分市场，差异化、合作化经营”的经营策略；“文化经营、品牌经营”的经营战略。

Comments on Marketing and Bidding Management of Construction Enterprises

On basis of the experience in marketing and bidding of construction enterprises, the author makes comments on the marketing and bidding management of construction enterprises in terms of management systems, staff quality., marketing policy, marketing methods, marketing tactics and marketing strategy. The author recommends such marketing management concept as improving the marketing and bidding management systems, training the marketing and bidding staffs to improve their quality, implementing dynamic management, establishing the system of the person-in-charge being responsible for the bidding works and fulfilling the contract absolutely; the author recommends such marketing policy as what works should be bid for and what works should not be bid for so as to achieve a balance in marketing amount and marketing quality; the author recommends such marketing methods as long-term marketing development combined with focusing on key works; the author recommends such marketing tactics as making detailed analysis on the market and executing diverse marketing and cooperative marketing; the author finally recommends such marketing strategy as culture marketing and brand marketing.