关于《汽车市场营销》课程思政的探索

本文首先分析了《汽车市场营销》课程实施思政改革的必要性,以及当前课程进行课程思政改革存在的主要问题,并从梳理课程思政改革思路、课程内容有效融合思政元素、优化教学环节等方面进行了有益的探索。

Exploration on the Ideological and Political of the Course"Automobile Marketing"

This article first analyzes the necessity of implementing ideological and political reforms in the"Automotive Marketing"course,as well as the main problems in the current curriculum ideological and political reforms,and combs the curriculum ideological and political reform ideas,and the effective integration of ideological and political elements in the course content.Useful explorations have been made in optimizing teaching links.