| 论我国电动汽车市场的开发与培育 |
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| 引用本文： | 王宇宁,金灵.论我国电动汽车市场的开发与培育[J].天津汽车,2010(11):12-15. |
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| 作者姓名： | 王宇宁 金灵 |
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| 作者单位： | 武汉理工大学汽车工程学院 |
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| 摘 要： | 伴随着能源短缺与环境污染的双重压力，电动汽车已成为当今世界的发展热点。为促进我国电动汽车的产业化和市场化，文章在研究纯电动汽车、混合动力电动汽车和燃料电池汽车发展现状的基础上，运用产品生命周期理论对3类电动汽车进行了分析，并针对我国国情提出了电动汽车市场推广3个阶段的营销策略，最后从政府角度提出开发和培养我国电动汽车市场的措施和建议。
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| 关 键 词： | 电动汽车 营销战略 创新 |
Study on the Development and Cultivation of China's EV Market |
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| Abstract: | Under the pressure of energy shortage and environment pollution, electronic vehicle（EV）has become the focus of the world＇s development. In order to develop China＇s EV market into a more industry-centered and marketoriented one, this paper adopts the theory of product life cycle to analyze three types of EVs and puts forward three-stage marketing strategies in light of the situation in our country based on the current development situation of PEV, hybrid vehicle and fuel cell vehicle. Finally, it puts forward the measures and suggestions for the development and cultivation of our EV market from the prospect of government |
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| Keywords: | Electric vehicle Marketing strategies Innovation |
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