| 论航运企业的竞争策略 |
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| 引用本文： | 杨丽梅.论航运企业的竞争策略[J].世界海运,2003,26(5):26-27. |
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| 作者姓名： | 杨丽梅 |
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| 作者单位： | 武汉理工大学交通学院,湖北,武汉,430063 |
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| 摘 要： | 阐述了21世纪的航运市场出现的竞争形势,科技与人才、知识与信息、服务与质量的竞争已成为当今市场竞争的核心。我国航运企业应及时认清新的竞争形势,根据自己的实际情况,及时制定出新的竞争策略,提高市场竞争力。
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| 关 键 词： | 航运企业 航运市场 策略 竞争力 |
| 文章编号： | 1006-7728(2003)05-0026-02 |
| 修稿时间： | 2003年4月16日 |
Competitive Strategies of Shipping Enterprises |
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| Abstract: | This paper mainly expounds competitive situations of shipping market presented in 21century; and the technology/talent, knowledge/information, service/quality have already become the core of marketing competition. Shipping enterprises of our country should recognize the new competitive situations, and timely draw up the new competitive strategies according to their own actual situations, and enhance their competitiveness. |
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| Keywords: | shipping enterprises shipping market strategies competitiveness |
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