宁波市区三江水上旅游开发探讨

国内外著名滨水城市都十分注重水上旅游项目的开发。宁波市区开发水上旅游,不仅能丰富都市旅游的内容,而且也是展示宁波“东方商埠、时尚水都”都市形象的有效载体。本文通过对宁波市区三江水上旅游开发的条件分析,提出水上旅游应与宁波商帮文化相结合,体现宁波地方特色,并从市场定位、水上旅游线路、游船码头以及配套支持系统等方面提出了具体对策。

Study on the Sanjiang Aquatic Tourism Development in the Ningbo Urban

the famous domestic and overseas waterfront cities all emphasis the aquatic tourism development. The aquatic tourism in the Ningbo urban could not only enrich the city tourism content,but also effectively lay out the city imagine. This paper put forward the idea that the development of aquatic tourism should be connected with Ningbo business group culture to embody the characteristic of Ningbo. This article also put forward the detailed countermeasures of orientated market,the tourist line,the yacht,the dock and the attached support system.