基于电子商务的港口运营模式的探讨

开发依托港口优势主业和港口资源的电子商务是为了适应形势的变化,拓展经营领域,创新经营模式,提高天津港的核心竞争力和影响力。提出了基于电子商务这一创新的港口运营模式,分析了天津港开展电子商务的必要性与可行性;提出了中长期建设目标与实施原则;针对港口行业进行功能定位;同时阐述了如何开展具有港口特色的电子商务。对前景作了展望。

Discussion of Port Operating Model Based on Electronic Commerce

In order to adapt to the changing situation,expand business area,innovate business model and raise the core competitiveness and influence of Tianjin Port,it is necessary to develop the electronic commerce based on the main advantages and resources of port. This paper puts forward the port operating model based on electronic commerce,analyzes the necessity and feasibility of developing electronic commerce in Tianjin Port,arranges the middle-long-term construction objectives and implementation principles,conducts the functional positioning aiming at the port industry. Meanwhile it states how to carry out the electronic commerce with port features. At last,it looks forword the future of the electronic commerce.