Effects of incorporating latent and attitudinal information in mode choice models

Abstract

Hybrid choice modelling approaches allow latent variables in mode choice utility functions to be addressed. However, defining attitude and behavior as latent variables is influenced by the researcher's assumptions. Therefore, it is better to capture the effects of latent behavioral and attitudinal factors as latent variables than defining behaviors and attitudes per se. This article uses a hybrid choice model for capturing such latent effects, which will herein be referred to as modal captivity effects in commuting mode choice. Latent modal captivity refers to the unobserved and apparently unexplained attraction towards a specific mode of transportation that is resulting from latent attitude and behavior of passengers in addition to the urban transportation system. In empirical models, the latent modal captivity variables are explained as functions of different observed variables. Empirical models show significant improvement in fitting observed data as well as improved understanding of travel behavior.     

Real time traffic information and its impacts on route switching behavior of expressway drivers

Non‐quantifiable factors (e.g. perceived, attitudinal and preferential factors) have not been investigated fully in past transportation studies, which has raised questions on the predictive capabilities of the models. In this study, Structure Integration Models, with one of their sub‐models, Measurement Equation, are combined with latent variables, which are integrated with another sub‐model, Structural Equation. The estimated latent variables are used as explanatory variables in decision models. As a result, the explanatory and predictive capabilities of the models are enhanced. The models can then be used to describe the various behaviors of travelers of different types of transportation systems in a more accurate way. In this study, the Structure Integration Model was applied to study the impacts of real‐time traffic information on the route‐switching behavior of road users on the Sun Yat‐Sen expressway, Taiwan. At present, the real‐time traffic information provided on this expressway includes radio traffic reports and changeable message signs. The results of this study can facilitate the provision of traffic information on highways.     

Evolution of latent modal captivity and mode choice patterns for commuting trips: A longitudinal analysis using repeated cross-sectional datasets

This paper presents an investigation of the temporal evolution of commuting mode choice preference structures. It contributes to two specific modelling issues: latent modal captivity and working with multiple repeated crossectional datasets. In this paper latent modal captivity refers to captive reliance on a specific mode rather than all feasible modes. Three household travel survey datasets collected in the Greater Toronto and Hamilton Area (GTHA) over a ten-year time period are used for empirical modelling. Datasets collected in different years are pooled and separate year-specific scale parameters and coefficients of key variables are estimated for different years. The empirical model clearly explains that there have been significant changes in latent modal captivity and the mode choice preference structures for commuting in the GTHA. Changes have occurred in the unexplained component of latent captivities, in transportation cost perceptions, and in the scales of commuting mode choice preferences. The empirical model also demonstrates that pooling multiple repeated cross-sectional datasets is an efficient way of capturing behavioural changes over time. Application of the proposed mode choice model for practical policy analysis and forecasting will ensure accurate forecasting and an enhanced understanding of policy impacts.     

Internalization of Transportation External Costs: Impact Analysis of Logistics Company Mode and Route Choices

Abstract

This study focuses on the mode and route choices of a logistics company in a situation involving intercity transportation with networks of surface roads, highways and a railway. A method of transportation network analysis is applied to construct a logistics company mode and route choice models with the objective of minimizing total distribution and external costs. This study also assumes that the fleet number and vehicle capacities are given. Freight distributed from a distribution center to given retailers or consumers via surface road/highway links or via intermodal transportation involving surface road/highway links and a railway. In terms of model construction, this study first explores the routing and sequence of the retailers and consumers served by each vehicle. Second, the study internalizes the external cost of air pollution into the total distribution cost, to analyze the influences of external cost burdens on a logistics company mode and route choices from a user charge perspective. Finally, the study designs a heuristic algorithm for solving the above models, and illuminates the modeling process using a numerical example.     

A mixed logit model for predicting exit choice during building evacuations

Knowledge on human behaviour in emergency is crucial to increase the safety of buildings and transportation systems. Decision making during evacuations implies different choices, of which one of the most important concerns is the escape route. The choice of a route may involve local decisions on alternative exits from an enclosed environment. This study investigates the effect of environmental (presence of smoke, emergency lighting and distance of exit) and social factors (interaction with evacuees close to the exits and with those near the decision-maker) on local exit choice. This goal is pursued using an online stated preference survey carried out making use of non-immersive virtual reality. A sample of 1503 participants is obtained and a mixed logit model is calibrated using these data. The model shows that the presence of smoke, emergency lighting, distance of exit, number of evacuees near the exits and the decision-maker and flow of evacuees through the exits significantly affect local exit choice. Moreover, the model indicates that decision making is affected by a high degree of behavioural uncertainty. Our findings support the improvement of evacuation models and the accuracy of their results, which can assist in designing and managing building and transportation systems. The main aim of this study is to enrich the understanding of how local exit choices are made and how behavioural uncertainty affects these choices.     

Analyzing commuter train user behavior: a decision framework for access mode and station choice

The purpose of the current research effort is to develop a framework for a better understanding of commuter train users’ access mode and station choice behavior. Typically, access mode and station choice for commuter train users is modeled as a hierarchical choice with access mode being considered as the first choice in the sequence. The current study proposes a latent segmentation based approach to relax the hierarchy. In particular, this innovative approach simultaneously considers two segments of station and access mode choice behavior: Segment 1—station first and access mode second and Segment 2—access mode first and station second. The allocation to the two segments is achieved through a latent segmentation approach that determines the probability of assigning the individual to either of these segments as a function of socio-demographic variables, level of service (LOS) parameters, trip characteristics, land-use and built environment factors, and station characteristics. The proposed latent segment model is estimated using data from an on-board survey conducted by the Agence Métropolitaine de Transport for commuter train users in Montreal region. The model is employed to investigate the role of socio-demographic variables, LOS parameters, trip characteristics, land-use and built environment factors, and station characteristics on commuter train user behavior. The results indicate that as the distance from the station by active forms of transportation increases, individuals are more likely to select a station first. Young persons, females, car owners, and individuals leaving before 7:30 a.m. have an increased propensity to drive to the commuter train station. The station model indicates that travel time has a significant negative impact on station choice, whereas, presence of parking and increased train frequency encourages use of the stations.     

Introducing non-normality of latent psychological constructs in choice modeling with an application to bicyclist route choice

In the current paper, we propose the use of a multivariate skew-normal (MSN) distribution function for the latent psychological constructs within the context of an integrated choice and latent variable (ICLV) model system. The multivariate skew-normal (MSN) distribution that we use is tractable, parsimonious in parameters that regulate the distribution and its skewness, and includes the normal distribution as a special interior point case (this allows for testing with the traditional ICLV model). Our procedure to accommodate non-normality in the psychological constructs exploits the latent factor structure of the ICLV model, and is a flexible, yet very efficient approach (through dimension-reduction) to accommodate a multivariate non-normal structure across all indicator and outcome variables in a multivariate system through the specification of a much lower-dimensional multivariate skew-normal distribution for the structural errors. Taste variations (i.e., heterogeneity in sensitivity to response variables) can also be introduced efficiently and in a non-normal fashion through interactions of explanatory variables with the latent variables. The resulting model we develop is suitable for estimation using Bhat’s (2011) maximum approximate composite marginal likelihood (MACML) inference approach. The proposed model is applied to model bicyclists’ route choice behavior using a web-based survey of Texas bicyclists. The results reveal evidence for non-normality in the latent constructs. From a substantive point of view, the results suggest that the most unattractive features of a bicycle route are long travel times (for commuters), heavy motorized traffic volume, absence of a continuous bicycle facility, and high parking occupancy rates and long lengths of parking zones along the route.     

A hybrid-choice latent-class model for the analysis of the effects of weather on cycling demand

In this paper we analyze demand for cycling using a discrete choice model with latent variables and a discrete heterogeneity distribution for the taste parameters. More specifically, we use a hybrid choice model where latent variables not only enter into utility but also inform assignment to latent classes. Using a discrete choice experiment we analyze the effects of weather (temperature, rain, and snow), cycling time, slope, cycling facilities (bike lanes), and traffic on cycling decisions by members of Cornell University (in an area with cold and snowy winters and hilly topography). We show that cyclists can be separated into two segments based on a latent factor that summarizes cycling skills and experience. Specifically, cyclists with more skills and experience are less affected by adverse weather conditions. By deriving the median of the ratio of the marginal rate of substitution for the two classes, we show that rain deters cyclists with lower skills from bicycling 2.5 times more strongly than those with better cycling skills. The median effects also show that snow is almost 4 times more deterrent to the class of less experienced cyclists. We also model the effect of external restrictions (accidents, crime, mechanical problems) and physical condition as latent factors affecting cycling choices.     

Immigration, residential location, car ownership, and commuting behavior: a multivariate latent class analysis from California

Using latent class cluster analysis, this paper investigates the spatial, social, demographic, and economic determinants of immigrants’ joint distribution among travel time, mode choice, and departure time for work using the 2000 Census long form data. Through a latent tree structure analysis, age, residential location, immigration stage, gender, personal income, and race are found to be the primary determinants in the workplace commute decision-making process. By defining several relatively homogeneous population segments, the likelihood of falling into each segment is found to differ across age groups and geography, with different indicators affecting each group differentially. This analysis complements past studies that used regression models to investigate socio-demographic indicators and their impact on travel behavior in two distinct ways: (a) analysis is done by considering travel time, mode choice, and departure time for work simultaneously, and (b) heterogeneity in behavior is accounted for using methods that identify different groups of behavior and then their determinants. Conclusively the method here is richer than many other methods used to study the ethnically diverse population of California and shows the addition of geographic location and latent segment identification to greatly improve our understanding of specific behaviors. It also provides evidence that immigrants are as diverse as the non-immigrant population and transportation policies need to be defined accordingly.

Latent variables and route choice behavior

In the last decade, a broad array of disciplines has shown a general interest in enhancing discrete choice models by considering the incorporation of psychological factors affecting decision making. This paper provides insight into the comprehension of the determinants of route choice behavior by proposing and estimating a hybrid model that integrates latent variable and route choice models. Data contain information about latent variable indicators and chosen routes of travelers driving regularly from home to work in an urban network. Choice sets include alternative routes generated with a branch and bound algorithm. A hybrid model consists of measurement equations, which relate latent variables to measurement indicators and utilities to choice indicators, and structural equations, which link travelers’ observable characteristics to latent variables and explanatory variables to utilities. Estimation results illustrate that considering latent variables (i.e., memory, habit, familiarity, spatial ability, time saving skills) alongside traditional variables (e.g., travel time, distance, congestion level) enriches the comprehension of route choice behavior.     

An analysis of bicycle route choice preferences in Texas,US

In the US, the rise in motorized vehicle travel has contributed to serious societal, environmental, economic, and public health problems. These problems have increased the interest in encouraging non-motorized modes of travel (walking and bicycling). The current study contributes toward this objective by identifying and evaluating the importance of attributes influencing bicyclists’ route choice preferences. Specifically, the paper examines a comprehensive set of attributes that influence bicycle route choice, including: (1) bicyclists’ characteristics, (2) on-street parking, (3) bicycle facility type and amenities, (4) roadway physical characteristics, (5) roadway functional characteristics, and (6) roadway operational characteristics. The data used in the analysis is drawn from a web-based stated preference survey of Texas bicyclists. The results of the study emphasize the importance of a comprehensive evaluation of both route-related attributes and bicyclists’ demographics in bicycle route choice decisions. The empirical results indicate that travel time (for commuters) and motorized traffic volume are the most important attributes in bicycle route choice. Other route attributes with a high impact include number of stop signs, red light, and cross-streets, speed limits, on-street parking characteristics, and whether there exists a continuous bicycle facility on the route.

The Increasing Role of Latent Variables in Modelling Bicycle Mode Choice

The growing interest in promoting non-motorised active transport has led to an increase in the number of studies to identify the key variables associated with bicycle use, and especially those related to the bicycle mode choice problem. This paper presents a comprehensive survey of the modelling literature on the choice of the bicycle for utilitarian purposes, and summarises and assesses the evolution of the explanatory variables and methodologies used. We review both the evolution of the incorporation of latent variables in bicycle mode choice models and the critical role they play. The chronological evolution of the studies is divided into three stages —initial, intermediate and late — according to the different ways of introducing attitudinal or perceptual indicators and latent variables into the models. Our review shows that the incorporation of latent variables in bicycle choice models has increased in the last decade, with a progressive use of more sophisticated methodologies until the arrival of complex models that explicitly and properly deal with psychological latent variables. In fact, with the use of hybrid choice models, latent variables have nowadays become the core of bicycle mode choice models. Based on our review, a set of questions is proposed as a uniform measurement scale to identify attitudes towards bicycling. Recommendations for future research are also presented.     

Inference on mode preferences,vehicle purchases,and the energy paradox using a Bayesian structural choice model

Discrete choice modeling is experiencing a reemergence of research interest in the inclusion of latent variables as explanatory variables of consumer behavior. There are several reasons that motivate the integration of latent attributes, including better-informed modeling of random consumer heterogeneity and treatment of endogeneity. However, current work still is at an early stage and multiple simplifying assumptions are usually imposed. For instance, most previous applications assume all of the following: independence of taste shocks and of latent attributes, exclusion restrictions, linearity of the effect of the latent attributes on the utility function, continuous manifest variables, and an a priori bound for the number of latent constructs. We derive and apply a structural choice model with a multinomial probit kernel and discrete effect indicators to analyze continuous latent segments of travel behavior, including inference on the energy paradox. Our estimator allows for interaction and simultaneity among the latent attributes, residual correlation, nonlinear effects on the utility function, flexible substitution patterns, and temporal correlation within responses of the same individual. Statistical properties of the Bayes estimator that we propose are exact and are not affected by the number of latent attributes.     

A solution algorithm for a dynamic deterministic user equilibrium assignment model with departure time choice

Abstract

A route-based combined model of dynamic deterministic route and departure time choice and a solution method for many origin and destination pairs is proposed. The divided linear travel time model is used to calculate the link travel time and to describe the propagation of flow over time. For the calculation of route travel times, the predictive ideal route travel time concept is adopted. Solving the combined model of dynamic deterministic route and departure time choice is shown to be equivalent to solving simultaneously a system of non-linear equations. A Newton-type iterative scheme is proposed to solve this problem. The performance of the proposed solution method is demonstrated using a version of the Sioux Falls network. This shows that the proposed solution method produces good equilibrium solutions with reasonable computational cost.     

A new logit‐artificial neural network ensemble for mode choice modeling: a case study for border transport

Logit model is one of the statistical techniques commonly used for mode choice modeling, while artificial neural network (ANN) is a very popular type of artificial intelligence technique used for mode choice modeling. Ensemble learning has evolved to be very effective approach to enhance the performance for many applications through integration of different models. In spite of this advantage, the use of ANN‐based ensembles in mode choice modeling is under explored. The focus of this study is to investigate the use of aforementioned techniques for different number of transportation modes and predictor variables. This study proposes a logit‐ANN ensemble for mode choice modeling and investigates its efficiency in different situations. Travel between Khobar‐Dammam metropolitan area of Saudi Arabia and Kingdom of Bahrain is selected for mode choice modeling. The travel on this route can be performed mainly by air travel or private vehicle through King Fahd causeway. The results show that the proposed ensemble gives consistently better accuracies than single models for multinomial choice problems irrespective of number of input variables. Copyright © 2015 John Wiley & Sons, Ltd.     

Implicit choice set generation in discrete choice models: Application to household auto ownership decisions

Latent choice set models that account for probabilistic consideration of choice alternatives during decision making have long existed. The Manski model that assumes a two-stage representation of decision making has served as the standard workhorse model for discrete choice modeling with latent choice sets. However, estimation of the Manski model is not always feasible because evaluation of the likelihood function in the Manski model requires enumeration of all possible choice sets leading to explosion for moderate and large choice sets. In this study, we propose a new group of implicit choice set generation models that can approximate the Manski model while retaining linear complexity with respect to the choice set size. We examined the performance of the models proposed in this study using synthetic data. The simulation results indicate that the approximations proposed in this study perform considerably well in terms of replicating the Manski model parameters. We subsequently used these implicit choice set models to understand latent choice set considerations in household auto ownership decisions of resident population in the Southern California region. The empirical results confirm our hypothesis that certain segments of households may only consider a subset of auto ownership levels while making decisions regarding the number of cars to own. The results not only underscore the importance of using latent choice models for modeling household auto ownership decisions but also demonstrate the applicability of the approximations proposed in this study to estimate these latent choice set models.     

The influence of route guidance advice on route choice in urban networks

The paper begins by reviewing what is known about route choice processes and notes the mismatch between this knowledge and the route choice assumptions embedded in the most widely used assignment models. Empirical evidence on the influence of route guidance advice on route choice is reviewed and, despite its limited nature, is seen to suggest that users are reluctant to follow advice unless they find it convincing and that, the more familiar they are with the network, the less likely they are to accept advice. Typically only a small minority of journeys are made in total compliance with advice.Results from an interactive route choice simulator (IGOR) are summarised and are seen to reveal that compliance depends on the extent to which the advice is corroborated by other factors, on the drivers' familiarity with the network and on the quality of advice previously received. It is noted that the IGOR results are in a form which would enable response models to be calibrated.Recent approaches to the modelling of route choice in the context of guidance are discussed. Some are seen to make simplifying assumptions which must limit the relevance of their results; most make no allowance for the fact that drivers are unlikely to comply with all advice and several are not able to represent the benefits which guidance might bring in the context of sporadic congestion or incidents.As an alternative, a two phase model comprising a medium term strategic equilibrium and a day-specific simulation with explicit representation of driver response is proposed.Updated and extended from an earlier version published in theProceedings of the Japan Society of Civil Engineers (JSCE No 425/IV-4, 1991-1).     

Estimation of a route choice model for urban public transport using smart card data

This paper describes a logit model of route choice for urban public transport and explains how the archived data from a smart card-based fare payment system can be used for the choice set generation and model estimation. It demonstrates the feasibility and simplicity of applying a trip-chaining method to infer passenger journeys from smart card transactions data. Not only origins and destinations of passenger journeys can be inferred but also the interchanges between the segments of a linked journey can be recognised. The attributes of the corresponding routes, such as in-vehicle travel time, transfer walking time and to get from alighting stop to trip destination, the need to change, and the time headway of the first transportation line, can be determined by the combination of smart card data with other data sources, such as a street map and timetable. The smart card data represent a large volume of revealed preference data that allows travellers' behaviour to be modelled with higher accuracy than by using traditional survey data. A multinomial route choice model is proposed and estimated by the maximum likelihood method, using urban public transport in ?ilina, the Slovak Republic, as a case study     

A behavioural comparison of route choice on metro networks: Time,transfers, crowding,topology and socio-demographics

Understanding travellers’ behaviour is key element in transportation planning. This article presents a route choice model for metro networks that considers different time components as well as variables related to the transferring experience, train crowding, network topology and socio-demographic characteristics. The route choice model is applied to the London Underground and Santiago Metro networks, to make a comparison of the decision making process of the users on both cities. As all the variables are statistically significant, it is possible to affirm that public transport users take into account a wide variety of elements when choosing routes. While in London the travellers prefer to spend time walking, in Santiago is preferable to spend time waiting. Santiago Metro users are more willing to travel in crowded trains than London Underground users. Both user groups have a similar dispreference to transfers after controlling for the time spent on transfer, but different attitudes to ascending and descending transfers. Topological factors presented on a distorted Metro map are more important than actual topology to passengers’ route choice decisions.