Multimodal travel groups and attitudes: A latent class cluster analysis of Dutch travelers

For developing sustainable travel policies, it may be helpful to identify multimodal travelers, that is, travelers who make use of more than one mode of transport within a given period of time. Of special interest is identifying car drivers who also use public transport and/or bicycle, as this group is more likely to respond to policies that stimulate the use of those modes. It is suggested in the literature that this group may have less biased perceptions and different attitudes towards those modes. This supposition is examined in this paper by conducting a latent class cluster analysis, which identifies (multi)modal travel groups based on the self-reported frequency of mode use. Simultaneously, a membership function is estimated to predict the probability of belonging to each of the five identified (multi)modal travel groups, as a function of attitudinal variables in addition to structural variables. The results indicate that the (near) solo car drivers indeed have more negative attitudes towards public transport and bicycle, while frequent car drivers who also use public transport have less negative public transport attitudes. Although the results suggest that in four of the five identified travel groups, attitudes are congruent with travel mode use, this is not the case for the group who uses public transport most often. This group has relatively favorable car attitudes, and given that many young, low-income travelers belong to this group, it may be expected that at least part of this group will start using car more often once they can afford it. Based on the results, challenges for sustainable policies are formulated for each of the identified (multi)modal travel groups.     

Transport and society1

In 1963, the Buchanan Report in the UK advocated a combination of new road capacity, improved public transport and traffic restraint as a means to tackle congestion. Forty years on, and the advice from many transport experts remains the same. However, the scale and complexity of the problems associated with a mobility‐dependent society have grown. The need for politicians to make tough but realistic policy decisions on transport is now becoming unavoidable. They must confront the realities of living with the car as must the general public. Policymakers now also have social well‐being and sustainable development moving higher on their agendas alongside transport. Against such a backdrop, the paper makes the case for transport research, policy and practice to acknowledge more fully the inherent links between transport and society. It argues that greater recognition and understanding of such links is crucial to confronting the present realities. Transport does not merely serve society: it shapes society, as in turn society shapes transport. The future of each is dependent on the other, and this fact must be recognized. The paper advocates in turn that the transport profession must move from its heartlands in engineering and economics also to embrace more fully such disciplines as sociology and psychology. A factual picture of the many facets of present‐day society is presented and the implications for travel demand are discussed. Through considering phenomena such as social norms and habitual behaviour, it is then argued that the travel choices and behaviour of individuals are not simply a matter of economic optimization. This points to the need for decision‐makers to be furnished with better evidence about the transport problems faced and the potential efficacy of measures that might be taken. Discussion of public attitudes and the role of the media are included in the context of assessing how politicians can be encouraged and supported in their implementation of realistic but unpopular policies. Evidence and experience within the paper are UK based, although many of the issues and arguments apply world wide.     

Understanding neighbourhood design impact on travel behaviour: An application of structural equations model to a British metropolitan data

The objective of this study is to explore whether changes in neighbourhood characteristics bring about changes in travel choice. Residential self-selection is a concern in the connections between land-use and travel behaviour. The recent literature suggests that a longitudinal structural equations modelling (SEM) approach can be a powerful tool to assess the importance of neighbourhood characteristics on travel behaviour as opposed to the attitude-induced residential self-selection. However, the evidence to date is limited to particular geographical areas and evidence from one country might not be transferrable to another because of differences in land-use patterns and land-use policies. The paper is to address the gap by extending the evidence using British data. The case study is based on the metropolitan area of Tyne and Wear, North East of England, UK. A SEM is applied to 219 respondents who reported residential relocation. The results identify that neighbourhood characteristics do influence travel behaviour after controlling for self-selection. For instance, the more people are exposed to public transport access, the more likely they drive less. Neighbourhood characteristics also impact through their influence on car ownership. A social environment with vitality also reduces the amount of private car travel. These findings suggest that land-use policies at neighbourhood level can play an important role in reducing driving.     

The call of the road: factors predicting students’ car travelling intentions and behaviour

The most common daily trip for employed persons and students is the commute to and from work and/or place of study. Though there are clear environmental, health and safety benefits from using public transport instead of private vehicles for these trips, a high proportion of commuters still choose private vehicles to get to work or study. This study reports an investigation of psychological factors influencing students’ travel choices from the perspective of the Theory of Planned Behaviour (TPB). Students from three different university campuses (n = 186) completed a cross-sectional survey on their car commuting behaviour. Particular focus was given to whether car commuting habits could add to understanding of commuting behaviour over and above behavioural intentions. Results indicated that, as expected, behavioural intention to travel by car was the strongest TPB predictor of car commuting behaviour. Further, general car commuting habits explained additional variance over and above TPB constructs, though the contribution was modest. No relationship between habit and intentions was found. Overall results suggest that, although student car commuting behaviour is habitual in nature, it is predominantly guided by reasoned action. Implications of these findings are that in order to alter the use of private vehicles, the factors influencing commuters’ intentions to travel by car must be addressed. Specifically, interventions should target the perceived high levels of both the acceptability of commuting by car and the perceived control over travel undertaken by private vehicle.     

How does environmental concern influence mode choice habits? A mediation analysis

Starting from the intuition that people with high environmental concern have a better perception of public transport and therefore a better perception of the utility of public transport, we construct a theoretical model in which the effect of environmental concern on mode choice habits is mediated by the indirect utility of travel. Travel procures the direct utility of providing access to activities, but it also offers an indirect utility that is inherently personal and perceptual. We approach the indirect utility of public transport by measuring perceptions of time and feelings. The indirect utility of the car is approached by measuring affective and symbolic motives. Taking into account car use habits and habits of public transport use, the results show that people who have a high environmental concern perceive public transport use as easier, more useful and more pleasurable than people who do not have that environmental motivation. Such positive attitudes foster public transport use. Conversely, low environmental concern generates non-instrumental motives for car use, such as affective and symbolic motives. However, the relationship between affective and symbolic motives and car use habits is not robust. We can conclude that environmental concern influences mode choice habits and that the effect is partially mediated by perceptions and feelings towards public transport but not significantly by affective and symbolic motives for car use.     

Getting around a license-plate ban: Behavioral responses to Mexico City’s driving restriction

License-plate-based driving restrictions are among the highest profile policies for local governments to address congestion and air pollution. Cities as varied as Sao Paulo, Paris, Tianjin, and New Delhi have enacted temporary or permanent restrictions to improve local air quality. Using household travel survey data and a research design based on the abrupt shift in how the policy applies to 10-year-old vs. 9-year-old vehicles, we evaluate the impact of Hoy No Circula, one of the earliest and most studied driving restrictions, in Mexico City. In line with previous studies, we find that Hoy No Circula has done little to reduce overall vehicle travel, but we reject the prevailing theory that its lack of success is due to perverse incentives for households to buy second cars. Instead, we highlight the range of other, less costly ways that people adjust behavior to avoid the restrictions. Although no single behavior dominates, most households — particularly those that own older, higher-polluting vehicles — do not use their car every weekday regardless of the restriction. As a result, it is relatively easy to shuffle travel from restricted days to unrestricted days and thus avoid the ban. Shuffling travel days is less costly, more immediately available, and far simpler for most households than buying a second car.     

The influence of individuals’ environmental attitudes and urban design features on their travel patterns in sustainable neighborhoods in the UK

This paper explores the influence of individuals’ environmental attitudes and urban design features on travel behavior, including mode choice. It uses data from residents of 13 new neighborhood UK developments designed to support sustainable travel. It is found that almost all respondents were concerned about environmental issues, but their views did not necessarily ‘match’ their travel behavior. Individuals’ environmental concerns only had a strong relationship with walking within and near their neighborhood, but not with cycling or public transport use. Residents’ car availability reduced public transport trips, walking and cycling. The influence of urban design features on travel behaviors was mixed, higher incidences of walking in denser, mixed and more permeable developments were not found and nor did residents own fewer cars than the population as a whole. Residents did, however, make more sustainable commuting trips than the population in general. Sustainable modes of travel were related to urban design features including secured bike storage, high connectivity of the neighborhoods to the nearby area, natural surveillance, high quality public realm and traffic calming. Likewise the provision of facilities within and nearby the development encouraged high levels of walking.     

Understanding adolescents’ intentions to commute by car or bicycle as adults

This study focuses on the intentions of adolescents to commute by car or bicycle as adults. The behavioral model is based on intrapersonal and interpersonal constructs from the theory of planned behavior extended to include constructs from the institutional, community and policy domains. Data from a survey among Danish adolescents is analyzed. It is found that car use intentions are related to positive car passenger experience, general interest in cars, and car ownership norms, and are negatively related to willingness to accept car restrictions and perceived lack of behavioral control. Cycling intentions are related to positive cycling experience, willingness to accept car restrictions, negative attitudes towards cars, and bicycle-oriented future vision, and are negatively related to car ownership norms. Attitudinal constructs are related to individual characteristics, such as gender, residential location, current mode choice to daily activities, and parental travel patterns.     

Household-level commuting mode choices,car allocation and car ownership level choices of two-worker households: the case of the city of Toronto

The paper presents a comprehensive investigation on household level commuting mode, car allocation and car ownership level choices of two-worker households in the City of Toronto. A joint econometric model and a household travel survey dataset are used for empirical investigations. Empirical models reveal that significant substitution patterns exist between auto driving and all other mode choices in two-worker households. It is revealed that, female commuters do not prefer auto driving, but in case of a one car (and two commuters with driving licenses) household, a female commuter gets more preference for auto driving option than the male commuter. Reverse commuting (commuting in opposite direction of home to central business district) plays a critical role on household level car allocation choices and in defining the stability of commuting behaviour of two-worker households. Two worker households in higher income zones and with longer commuting distances tend to have higher car ownership levels than others. However, higher transit accessibility to jobs reduces household car ownership levels. The study reveals that both increasing two worker households and reverse commuting would increase dependency on private car for commuting.     

Understanding repetitive travel mode choices in a stable context: A panel study approach

It is argued that most travel mode choices are repetitive and made in a stable context. As an example, the everyday use of public transport is analyzed based on a panel survey with a random sample of about 1300 Danish residents interviewed up to three times in the period 1998–2000. The use of public transport is traced back to attitudes towards doing so, beliefs about whether or not public transportation can cover one’s transport needs, and car ownership. The influence of these variables is greatly attenuated when past behavior is accounted for, however. For subjects without a car, behavior changes are in the direction of greater consistency with current attitudes and perceptions. For car owners, current attitudes are inconsequential. The temporal stability of transport behavior is also higher for car-owners than for non-owners.     

Gender differences in travel behaviour and willingness to adopt sustainable behaviour

This paper presents pioneering research on gender differences in travel behaviour in southeastern Europe. The study analyses the socio-economic and main travel characteristics (particularly parking) of men and women. Additionally, it examines the influence of parking demand management measures on their behaviour, in terms of the willingness of men and women to reduce car use and to adopt more sustainable behaviour. The results reveal significant differences between genders in most of the characteristics examined. Moreover, it is shown that women are less car dependent and more sensitive to parking pricing and, therefore, more willing to replace a car journey with public transport. These findings suggest that gender should be an essential parameter when user behaviour is examined and modelled. Furthermore, the results indicate that gender differences must be considered when transport policy is created to affect the behaviour of men and women equally. The achievement of social equality is one of the primary objectives of sustainable development.     

Do supra-modal traveller types exist? A travel behaviour market segmentation using Goal framing theory

Travel behaviour market segmentations have become a popular method of identifying different types of car users, bicyclists or public transport users. However, while previous studies have looked at different types of users within single modes, such as the car, little research has explored the existence of traveller types transcending modes. The study presented here is an extension of an earlier segmentation study that distinguished travellers based on their individual preferences, yet did so independent of their current mode choice. The data came from a travel survey at a middle-sized UK university and were analysed using a combination of hierarchical and iterative partitioning methods. Crucially, however, the current study uses a different theoretical framework to previous segmentation research—goal framing theory—which may more adequately explain the findings than models used in the past such as the theory of planned behaviour. The findings supported earlier work, suggesting the presence of seemingly stable traveller types that cut across modes and can be distinguished based on gain, hedonic and normative goals. This has important implications for policies aimed at encouraging mode change which may have been too preoccupied with changing people’s attitudes rather than paying attention to people’s underlying travel preferences.

     

Could you also have made this trip by another mode? An investigation of perceived travel possibilities of car and train travellers on the main travel corridors to the city of Amsterdam,The Netherlands

We investigated perceived travel possibilities (or subjective choice-sets, consideration-sets) of car and train travellers on the main corridors to the city of Amsterdam, The Netherlands, and associations with traveller and trip characteristics. We conducted secondary analysis on a survey sample consisting of 7950 train and 19,232 car travellers. Forty-five percent of train travellers had a car in their objective choice-set, 27% of them would however never use it for this trip. Trip destination city centre, trip purpose, paying for the trip, public transport commitment, traffic congestion and parking problems were associated with consideration of car as alternative. Forty-two percent of car travellers had public transport in their subjective choice-set. The ratio between perceived public transport and objective car travel time stood out as determinant of consideration-sets, next to destination city centre, trip purpose, travel time and private versus company car ownership. On average, car travellers’ perceptions of public transport travel time exceeded objective values by 46%. We estimated that if perceptions would be more accurate, two out of three car travellers that currently do not see public transport as an alternative would include it in their choice-set, and use it from time to time. This effect has strong theoretical and policy implications.     

Characterising and predicting car ownership using rough sets

This paper applies the relatively new knowledge discovery technique of Rough set analysis to identify the factors that influence the level of car ownership in a household. The study uses the detailed Great Britain National Travel Survey data set which contains information on both household and individual travel behaviour. The knowledge extraction is done using the theory of Rough sets and is presented in the form of easily understood if-then statements or rules which reveal how each attribute influences car ownership behaviour. These rules can then be used to predict household car ownership from information held about previously unseen households and the classification performance of the rules can be assessed. The performance of this classification task is shown to be on a par with other reported studies in this area.     

Travel blending: an Australian travel awareness initiative

This paper outlines a new approach to reducing car use in order to address environmental concerns. The individual action program, known as Travel Blending®, involves participating households being sent a series of four kits, containing information booklets and travel diaries, over a nine-week period. The travel diaries are analysed and a summary of the household’s travel patterns, and the emissions produced by their vehicles, is sent back in a subsequent kit along with suggestions explaining how they could reduce vehicle use. Households complete another set of travel diaries after four weeks and these are analysed so that a comparative summary can be returned to the household with the final kit. The paper describes results from two Australian studies. The first, a pilot study, involving about 50 individuals, was undertaken in Sydney, Australia. The second study involved about 100 households from Adelaide, Australia. Quantitative results from the Adelaide study indicate about a 10% reduction in car driver kilometres with a slightly higher percentage reductions in car driver trips and total hours spent in the car. These results, while very encouraging, must be interpreted cautiously. Further research will be required to explore the generalisability and magnitude of the effect of the Travel Blending® Program on travel behaviour.     

Breaking car use habits: The effectiveness of a free one-month travelcard

Based on calls for innovative ways of reducing car traffic and research indicating that car driving is often the result of habitual decision-making and choice processes, this paper reports on a field experiment designed to test a tool aimed to entice drivers to skip the habitual choice of the car and consider using—or at least trying—public transport instead. About 1,000 car drivers participated in the experiment either as experimental subjects, receiving a free one-month travelcard, or as control subjects. As predicted, the intervention had a significant impact on drivers’ use of public transport and it also neutralized the impact of car driving habits on mode choice. However, in the longer run (i.e., four months after the experiment) experimental subjects did not use public transport more than control subjects. Hence, it seems that although many car drivers choose travel mode habitually, their final choice is consistent with their informed preferences, given the current price–quality relationships of the various options.     

Are French millenials less car-oriented? Literature review and empirical findings

Generation effects play a key role in shaping long-term trends in travel behaviors. Though cohorts born until the 1970s have been increasingly car-focused, a reversal of this trend was noticed among the millenials. Determining whether this break-in-trend resulted from changes in living conditions and economic difficulties, or demonstrates a shift in attitudes away from the car, is critical to future travel trends. We bring a contribution to this debate in the French context, through a literature review followed by empirical findings, using the French Base of Local Household Travel Surveys. Through age-cohort analysis, we find evidence of changing travel patterns among the millenials, taking the form of a shift from driving to transit, along with a decline of car ownership. However, travel attitudes of the millenials play little role, as they do not differ substantially from their elders. Besides, we show that generation effects disappear once a large number of structural factors are controlled for. It looks like the main driver of change in travel behaviors comes from a shift in residential patterns, in relation with longer studies and a delayed entrance into the workforce, and possibly because of increasing work pressure, degraded transport conditions and changes in residential attitudes and desired lifestyles. In the end, these assumptions should be further explored, along with complementary research tracks, including the role of economic factors, the effects of learning experience, as well as heterogeneity in travel patterns, in relation with issues of social and spatial equity.     

Understanding transport mode choice for commuting: the role of affect

This study examines the relationship between positive and negative user valence and transport mode choice behaviour. We integrate latent attitudes ‘affect’ and ‘salience’ into transport mode choice models using the framework of integrated choice and latent variable modelling and simultaneous maximum likelihood estimation methods. The results are consistent with findings in similar travel behaviour and behavioural economics literature. The study extends the findings of previous research and has demonstrated that user sentiments about public transport mode and salient public transport experiences have a significant impact on travel mode choice behaviour. It was found that private motorised users are more sensitive to overcrowding and anti-social behaviours on PT than active and PT travellers. Key attitudinal indicators influencing individual transport choice behaviour are established to guide public policy. The key indicators of Affect and Salience must be analysed and addressed through public policy to enhance PT user experience and develop services and facilities to increase the utility of PT in-vehicle travel time.