A statistical analysis of consumer perceptions towards automated vehicles and their intended adoption

ABSTRACT

While automated vehicle (AV) development continues to progress rapidly, how the public will accept and adopt automated vehicles remains an open question. Using extensive survey data, we apply cluster analysis to better understand consumer perceptions toward potential benefits and concerns related to AVs with regard to factors influencing their AV adoption likelihood. Four market segments are identified – ‘benefits-dominated,’ ‘concerns-dominated,’ ‘uncertain,’ and ‘well-informed.’ A random parameters multinomial logit model is then estimated to identify factors influencing the probability of respondents belonging to one of these four market segments. Among other influences (such as socio-economic and current travel characteristics), it is found that ‘Millennials’ have a higher probability of belonging to the well-informed market segment, ‘Gen-Xers’ with a lower probability to the uncertain market segment, and ‘Baby Boomers’ with a higher probability to the concerns-dominated market (relative to the ‘Great Generation’). We also study the individuals’ expressed likelihood of AV adoption using separate random parameters ordered probit estimations for each of the four market segments. The substantial and statistically significant differences across each AV consumer market segment underscore the potentially large impact that different consumer demographics may have on AV adoption and the need for targeted marketing to achieve better market-penetration outcomes.     

Feebates, footprints and highway safety

This paper presents an analysis of a market-based policy aimed at encouraging manufacturers to develop more fuel efficient vehicles without affecting the car buyer’s choice of vehicle size. A vehicle’s size is measured by its “footprint”, the product of track width and wheelbase. Traditional market-based policies to promote higher fuel economy, such as higher gasoline taxes or gas guzzler taxes, also induce motorists to purchase smaller vehicles. Whether or not such policies affect overall road safety remains controversial, however. Feebates, a continuous schedule of new vehicle taxes and rebates as a function of vehicle fuel consumption, can also be made a function of vehicle size, thus removing the incentive to buy a smaller vehicle. A feebate system based on a vehicle’s footprint creates the same incentive to adopt technology to improve fuel economy as simple feebate systems while removing any incentive for manufacturers or consumers to downsize vehicles.     

Adaptive cruise control design for active congestion avoidance

We present an adaptive cruise control (ACC) strategy where the acceleration characteristics, that is, the driving style automatically adapts to different traffic situations. The three components of the concept are the ACC itself, implemented in the form of a car-following model, an algorithm for the automatic real-time detection of the traffic situation based on local information, and a strategy matrix to adapt the driving characteristics (that is, the parameters of the ACC controller) to the traffic conditions. Optionally, inter-vehicle and infrastructure-to-car communication can be used to improve the accuracy of determining the traffic states. Within a microscopic simulation framework, we have simulated the complete concept on a road section with an on-ramp bottleneck, using empirical loop-detector data for an afternoon rush-hour as input for the upstream boundary. We found that the ACC vehicles improve the traffic stability and the dynamic road capacity. While traffic congestion in the reference scenario was completely eliminated when simulating a proportion of 25% ACC vehicles, travel times were already significantly reduced for much lower penetration rates. The efficiency of the proposed driving strategy even for low market penetrations is a promising result for a successful application in future driver assistance systems.     

A hybrid controller for autonomous vehicles driving on automated highways

This paper addresses the problem of the hybrid control of autonomous vehicles driving on automated highways. Vehicles are autonomous, so they do not communicate with each other nor with the infrastructure. Two problems have to be dealt with: a vehicle driving in a single-lane highway must never collide with its leading vehicle; and a vehicle entering the highway at a designated entry junction must be able to merge from the merging lane to the main lane, again without any collision. To solve these problems, we equip each vehicle with a hybrid controller, consisting of several continuous control laws embedded inside a finite state automaton. The automaton specifies when a given vehicle must enter the highway, merge into the main lane, yield to other vehicles, exit from the highway, and so on. The continuous control laws specify what acceleration the vehicle must have in order to avoid collisions with nearby vehicles. By carefully designing these control laws and the conditions guarding the automaton transitions, we are able to demonstrate three important results. First, we state the initial conditions guaranteeing that a following vehicle never collides with its leading vehicle. Second, we extend this first result to a lane of autonomous vehicles. Third, we prove that if all the vehicles are equipped with our hybrid controller, then no collision can ever occur, and all vehicles either merge successfully or are forced to drop out when they reach the end of their merging lane. Finally, we show the outcome of a highway microsimulation modelled after the Katy Corridor near Houston, Texas: our single-lane highway can accommodate 4000 vehicles per hour with neither drop-outs nor traffic congestion. It is entirely programmed in SHIFT, a hybrid systems simulation language developed at UC Berkeley by the PATH group. This shows that SHIFT is a well suited language for designing safe control laws for autonomous highway systems, among others.     

Will autonomous vehicles change residential location and vehicle ownership? Glimpses from Georgia

Many studies have begun investigating possible transportation landscapes in the autonomous vehicle (AV) era, but empirical results on longer-term decisions are limited. We address this gap using data collected from a survey designed and implemented for Georgia residents in 2017–2018. Focusing on a hypothetical all-AV future, this section of the survey included questions regarding advantages/disadvantages of AVs, short-term mode choice impacts, medium-term impacts on activity patterns, and long-term behavioral changes – specifically, whether/how AVs will influence individuals to change residential location and the number of cars in the household. We hypothesize that AVs could act in concert with attitudinal preferences to stimulate changes in these long-term decisions, and that some medium-term activity changes triggered by AVs could motivate people to relocate their residence or shed household vehicles. We applied exploratory factor analysis to measure the perceived likelihood that AVs would prompt various medium-term changes. We then included some of those measures, among other variables, in a cross-nested logit (CNL) model of the choice of the residential location/vehicle ownership bundle. Although more than half of respondents expected “no change” in their bundle, we found that younger, lower income, pro-suburban, and pro-non-car-mode individuals were more likely to anticipate changing their selections. In addition, some expected medium-term impacts of AVs influenced changes in these longer-term choices. We further applied the CNL model to two population segments (Atlanta and non-Atlanta-region residents). We found notable improvement in goodness of fit and different effects of factors across segments, signifying the existence of geography-related taste heterogeneity.     

Manual vs. adaptive cruise control – Can driver’s expectation be matched?

The role of the driver in the longitudinal car following control task will change from operator to supervisor with most of manual control replaced by automation as adaptive cruise control (ACC) technologies become commonplace. The extent to which manual control can be replaced by ACC will be determined by many factors. An important issue is the compatibility between ACC performance and the driver’s expectations.This paper describes the results of a simulation study of the performance of ACC relative to driver expectation. Driver’s expectation is quantitatively defined as the expected deceleration rate for several time-to-collision (TTC) levels, and an absolute minimum TTC that drivers tried to avoid in all cases. A two-level ACC algorithm was used to simulate the performance of an ACC equipped vehicle in various scenarios, and the result was compared to the driver’s expectations. The investigation has focused on scenarios which ACC is able to manage technically, but where driver expectations might be breached.By systematically changing variables such as the parameters of the ACC algorithms, traffic scenarios and time-headway settings, a large number of situations have been tested. The results have revealed that whilst appropriate ACC settings can be found which will meet the driver’s expectations, the ACC settings that are most capable in a range of traffic conditions are not necessarily the most user-friendly. A discussion on the implications of the findings is also presented.