China’s electric car frustrations

By 2020, the vehicle population in China will likely exceed 280 million—exacerbating national energy security, urban air pollution, and traffic congestion. In response, many local and regional governments in China are pursuing an expanding array of measures to restrain growth in personal vehicle ownership and, along with the central government, reducing emissions and energy use of vehicles. One prominent strategy is the promotion of new energy vehicles, especially plug-in electric vehicles (PEVs). Large subsidies were offered—up to $27,600 (171,000 RMB) per vehicle in some regions, including almost $9200 (57,000 RMB) from the central government—which suggests that China is making a major commitment to PEVs. But sales have been meager. In 2013, only 17,600 PEVs, mostly buses and utility trucks, were sold, less than 0.1% of total civilian vehicle sales. Several factors explain the failure of PEV sales to take off: (1) protectionism by local governments; (2) uncertainty over which electric-drive vehicle technologies to promote and what consumers are willing to pay, (3) lagging investments in charging infrastructure, and (4) conservative investment behavior by automakers and battery manufacturers. The central government issued directives to local governments in late 2013 to reduce barriers to out-of-town companies, resulting in modest sales increases in early 2014, but a more coherent, broader, and effective set of policies, incentives, and strategies are needed to overcome consumer and industry resistance and the lack of charging infrastructure.     

Effects of battery chemistry and performance on the life cycle greenhouse gas intensity of electric mobility

Lithium traction batteries are a key enabling technology for plug-in electric vehicles (PEVs). Traction battery manufacture contributes to vehicle production emissions, and battery performance can have significant effects on life cycle greenhouse gas (GHG) emissions for PEVs. To assess emissions from PEVs, a life cycle perspective that accounts for vehicle production and operation is needed. However, the contribution of batteries to life cycle emissions hinge on a number of factors that are largely absent from previous analyses, notably the interaction of battery chemistry alternatives and the number of electric vehicle kilometers of travel (e-VKT) delivered by a battery. We compare life cycle GHG emissions from lithium-based traction batteries for vehicles using a probabilistic approach based on 24 hypothetical vehicles modeled on the current US market. We simulate life-cycle emissions for five commercial lithium chemistries. Examining these chemistries leads to estimates of emissions from battery production of 194–494 kg CO₂ equivalent (CO₂e) per kWh of battery capacity. Combined battery production and fuel cycle emissions intensity for plug-in hybrid electric vehicles is 226–386 g CO₂e/e-VKT, and for all-electric vehicles 148–254 g CO₂e/e-VKT. This compares to emissions for vehicle operation alone of 140–244 g CO₂e/e-VKT for grid-charged electric vehicles. Emissions estimates are highly dependent on the emissions intensity of the operating grid, but other upstream factors including material production emissions, and operating conditions including battery cycle life and climate, also affect life cycle GHG performance. Overall, we find battery production is 5–15% of vehicle operation GHG emissions on an e-VKT basis.     

What is the market potential of plug-in electric vehicles as commercial passenger cars? A case study from Germany

Commercial passenger cars are a possible early market segment for plug-in electric vehicles (PEVs). Compared to privately owned vehicles, the commercial vehicle segment is characterized by higher mileage and a higher share of vehicle sales in Germany. To this point, there are only few studies which analyze the commercial passenger car sector and arrive at contradictory results due to insufficient driving profile data with an observation period of only one day. Here, we calculate the market potential of PEVs for the German commercial passenger car sector by determining the technical and economical potential for PEVs in 2020 from multi-day driving profiles. We find that commercial vehicles are better suited for PEVs than private ones since they show higher average annual mileage and drive more regularly. About 87% of the analyzed three-week vehicle profiles can technically be fulfilled by battery electric vehicles (BEVs) with an electric driving range of about 110 km while plug-in hybrid electric vehicles (PHEVs) with an electric range of 40 km could obtain an electric driving share of 60% on average. In moderate energy price scenarios, PEVs can reach a market share of 2–4% in the German commercial passenger car sales by 2020 and especially the large commercial branches (Trade, Manufacturing, Administrative services and Other services) are important. However, our analysis shows a high sensitivity of results to energy and battery prices as well as electric consumptions.     

Electric vehicles in multi-vehicle households

The suitability of an electric vehicle of a given range to serve in place of a given conventional vehicle is not limited by the daily travel over distances within that that range, but rather by the occasional inconvenience of finding alternative transport for longer trips. While the frequency of this inconvenience can be computed from usage data, the willingness of individual users to accept that replacement depends on details of available transportation alternatives and their willingness to use them. The latter can be difficult to assess. Fortunately, 65% of US households have access to the most convenient alternative possible: a second car. In this paper we describe an analysis of prospective EV acceptance and travel electrification in two-car households in the Puget Sound region. We find that EVs with 60 miles of useful range could be acceptable (i.e. incur inconvenience no more than three days each year) to nearly 90% of two-car households and electrify nearly 55% of travel in those households (32% of all travel). This compares to 120 miles range required to achieve the same fraction of electrified travel via one-for-one replacement of individual vehicles. Even though only one third of personal vehicles in the US may be replaced in this paradigm, the ‘EV as a second-car’ concept is attractive in that a significant fraction of travel can be electrified by vehicles with modest electric range and virtually no dependence on public charging infrastructure.     

Integrated vehicle and powertrain optimization for passenger vehicles with vehicle-infrastructure communication

This research proposes an optimal controller to improve fuel efficiency for a vehicle equipped with automatic transmission traveling on rolling terrain without the presence of a close preceding vehicle. Vehicle acceleration and transmission gear position are optimized simultaneously to achieve a better fuel efficiency. This research leverages the emerging Connected Vehicle technology and utilizes present and future information—such as real-time dynamic speed limit, vehicle speed, location and road topography—as optimization input. The optimal control is obtained using the Relaxed Pontryagin’s Minimum Principle. The benefit of the proposed optimal controller is significant compared to the regular cruise control and other eco-drive systems. It varies with the hill length, grade, and the number of available gear positions. It ranges from an increased fuel saving of 18–28% for vehicles with four-speed transmission and 25–45% for vehicles with six-speed transmission. The computational time for the optimization is 1.0–2.1 s for the four-speed vehicle and 1.8–3.9 s for the six-speed vehicle, given a 50 s optimization time horizon and 0.1 s time step. The proposed controller can potentially be used in real-time.     

Fuel economy improvements for urban driving: Hybrid vs. intelligent vehicles

The quest for more fuel-efficient vehicles is being driven by the increasing price of oil. Hybrid electric powertrains have established a presence in the marketplace primarily based on the promise of fuel savings through the use of an electric motor in place of the internal combustion engine during different stages of driving. However, these fuel savings associated with hybrid vehicle operation come at the tradeoff of a significantly increased initial vehicle cost due to the increased complexity of the powertrain. On the other hand, telematics-enabled vehicles may use a relatively cheap sensor network to develop information about the traffic environment in which they are operating, and subsequently adjust their drive cycle to improve fuel economy based on this information – thereby representing ‘intelligent’ use of existing powertrain technology to reduce fuel consumption. In this paper, hybrid and intelligent technologies using different amounts of traffic flow information are compared in terms of fuel economy over common urban drive cycles. In order to develop a fair comparison between the technologies, an optimal (for urban driving) hybrid vehicle that matches the performance characteristics of the baseline intelligent vehicle is used. The fuel economy of the optimal hybrid is found to have an average of 20% improvement relative to the baseline vehicle across three different urban drive cycles. Feedforward information about traffic flow supplied by telematics capability is then used to develop alternative driving cycles firstly under the assumption there are no constraints on the intelligent vehicle’s path, and then taking into account in the presence of ‘un-intelligent’ vehicles on the road. It is observed that with telematic capability, the fuel economy improvements equal that achievable with a hybrid configuration with as little as 7 s traffic look-ahead capability, and can be as great as 33% improvement relative to the un-intelligent baseline drivetrain. As a final investigation, the two technologies are combined and the potential for using feedforward information from a sensor network with a hybrid drivetrain is discussed.     

Vehicle attribute trade-offs to meet the 2025 CAFE fuel economy target

The literature analyzes changes in vehicle attributes that can improve fuel economy to meet Corporate Average Fuel Economy (CAFE) standards. However, these analyses exclude either vehicle price, size, acceleration or technology advancement. A more comprehensive examination of the trade-offs among these attributes is needed, this case study focuses on technically feasible modifications to a reference 2012 vehicle to meet the 2025 fuel economy target. Scenarios developed to examine uncertainty in technology advancement indicate that expected technology cost reductions over time will be insufficient to offset the costs of additional fuel efficiency technologies that could be used to meet the 2025 fuel economy target while maintaining other vehicle attributes. The mid-price scenario results show the targeted 66% increase in fuel economy from 2012 to 2025 can be achieved with (i) a 10% ($2070) vehicle price increase (lightweight hybrid electric vehicle), (ii) a 31% (2.9 second) increase in the 0–97 km/h (60 mph) acceleration time (smaller engine), or (iii) a 17% (700 L) decrease in interior volume (smaller body) while maintaining other vehicle attributes. These results are consistent with those obtained using methods that generalize the US light-duty vehicle fleet, but are not a forecast of future vehicle attributes because combinations of less perceptible changes to vehicle price, acceleration and size would also be feasible. This study shows there are numerous ways that 2025 fuel economy targets can be met; therefore, the trade-offs quantified provide important insights on the implications of future CAFE standards.     

Fuel savings on a heavy vehicle via aerodynamic drag reduction

In this numerical study, the fuel-saving potentials of drag-reducing devices retrofitted on heavy vehicles are analysed. Realistic on-road operations are taken into account by simulating typical driving routes on long-haul and urban distributions; variations in vehicle weight are also considered. Results show that the performance of these aerodynamic devices depend both on their functions and how the vehicles are operated. Vehicles on long-haul routes generally save twice as much fuel as those driven in urban areas. The fuel reductions from using selected devices individually on a large truck range from less than 1% to almost 9% of the fuel cost of a vehicle doing an annual mileage is 80,000 miles.     

How driver behaviour and parking alignment affects inductive charging systems for electric vehicles

Inductive charging, a form of wireless charging, uses an electromagnetic field to transfer energy between two objects. This emerging technology offers an alternative solution to users having to physically plug in their electric vehicle (EV) to charge. Whilst manufacturers claim inductive charging technology is market ready, the efficiency of transfer of electrical energy is highly reliant on the accurate alignment of the coils involved. Therefore understanding the issue of parking misalignment and driver behaviour is an important human factors question, and the focus of this paper. Two studies were conducted, one a retrospective analysis of 100 pre-parked vehicles, the second a dynamic study where 10 participants parked an EV aiming to align with a charging pad with no bay markings as guidance. Results from both studies suggest that drivers are more accurate at parking laterally than in the longitudinal direction, with a mean lateral distance from the centre of the bay being 12.12 and 9.57 cm (retrospective and dynamic studies respectively) compared to longitudinally 23.73 and 73.48 cm. With current inductive charging systems having typical tolerances of approximately ±10 cm from their centre point, this study has shown that only 5% of vehicles in both studies would be aligned sufficiently accurately to allow efficient transfer of electrical energy through induction.     

Wireless charging in California: Range,recharge, and vehicle electrification

This research evaluated the potential for wireless dynamic charging (charging while moving) to address range and recharge issues of modern electric vehicles by considering travel to regional destinations in California. A 200-mile electric vehicle with a real range of 160 miles plus 40 miles reserve was assumed to be used by consumers in concert with static and dynamic charging as a strict substitute for gasoline vehicle travel. Different combinations of wireless charging power (20–120 kW) and vehicle range (100–300 miles) were evaluated. One of the results highlighted in the research indicated that travel between popular destinations could be accomplished with a 200-mile EV and a 40 kW dynamic wireless charging system at a cost of about $2.5 billion. System cost for a 200-mile EV could be reduced to less than $1 billion if wireless vehicle charging power levels were increased to 100 kW or greater. For vehicles consuming 138 kWh of dynamic energy per year on a 40 kW dynamic system, the capital cost of $2.5 billion plus yearly energy costs could be recouped over a 20-year period at an average cost to each vehicle owner of $512 per year at a volume of 300,000 vehicles or $168 per year at a volume of 1,000,000 vehicles. Cost comparisons of dynamic charging, increased battery capacity, and gasoline refueling were presented. Dynamic charging, coupled with strategic wayside static charging, was shown to be more cost effective to the consumer over a 10-year period than gasoline refueling at $2.50 or $4.00 per gallon. Notably, even at very low battery prices of $100 per kWh, the research showed that dynamic charging can be a more cost effective approach to extending range than increasing battery capacity.     

Fuel economy of hybrid-electric versus conventional gasoline vehicles in real-world conditions: A case study of cold cities in Quebec,Canada

This paper investigates the fuel efficiency of commercial hybrid electric vehicles (HEVs) and compares their performance with respect to standard gasoline vehicles in the context of cold Canadian urban environments. The effect of different factors on fuel efficiency is studied including road driving conditions (link type, city size), temperature, speed, cold-starts and eco-driving training. For this study, fuel consumption data at the link level in real-world conditions was used from a sample of 74 instrumented vehicles. From the study fleet, 21 vehicles were HEVs. Among other results, the beneficial fuel efficiency merits of hybrid vehicles were demonstrated with respect to gasoline cars, in particular at low speeds and in urban (city) environments. After controlling for other factors, sedan HEVs were 28% more efficient than sedan gasoline vehicles. However, the low temperatures (below 0 °C) observed regularly during winter season in the study cities were identified as a detrimental factor to fuel economy. In winter, the fuel efficiency of HEVs decrease about 20% with respect to summer. Other factors such as eco-driving training, city size, cold start and vehicle type were also found to be statistically significant.     

Effects of driving style on the fuel consumption of city buses under different road conditions and vehicle masses

The variance in fuel consumption caused by driving style (DS) difference exceeds 10% and reaches a maximum of 20% under different road conditions, even for experienced bus drivers. To study the influence of DS on fuel consumption, a method for summarizing DS characteristic parameters on the basis of vehicle-engine combined model is proposed. With this method, the author proposes 26 DS characteristic parameters related to fuel consumption in the accelerating, normal running, and decelerating processes of vehicles. The influence of DS characteristic parameters on fuel consumption under different road conditions and vehicle masses is quantitatively analyzed on the basis of real driving data over 100,000 km. Analysis results show that the influence of DS characteristic parameters on fuel consumption changes with road condition and vehicle mass, with road condition serving a more important function. However, the DS characteristics in the accelerating process of vehicles are decisive for fuel consumption under different conditions. This study also calculates the minimum sample size necessary for analyzing the effect of DS characteristics on fuel consumption. The statistical analysis based on the real driving data over 2500 km can determine the influence of DS on fuel consumption under a given power-train configuration and road condition. The analysis results can be employed to evaluate the fuel consumption of drivers, as well as to guide the design of Driver Advisory System for Eco-driving directly.     

Influence of driving patterns on vehicle emissions: A case study for Latin American cities

On-board real-time emission experiments were conducted on 78 light-duty vehicles in Bogota. Direct emissions of carbon monoxide (CO), carbon dioxide (CO₂), nitrogen oxides (NO_x) and hydrocarbons (HC) were measured. The relationship between such emissions and vehicle specific power (VSP) was established. The experimental matrix included both gasoline-powered and retrofit dual fuel (gasoline–natural gas) vehicles. The results confirm that VSP is an appropriate metric to obtain correlations between driving patterns and air pollutant emissions. Ninety-five percent of the time vehicles in Bogota operate in a VSP between −15.2 and 17.7 kW ton⁻¹, and 50% of the time they operate between −2.9 and 1.2 kW ton⁻¹, representing low engine-load and near-idling conditions, respectively. When engines are subjected to higher loads, pollutant emissions increase significantly. This demonstrates the relevance of reviewing smog check programs and command-and-control measures in Latin America, which are widely based on static (i.e., idling) emissions testing. The effect of different driving patterns on the city’s emissions inventory was determined using VSP and numerical simulations. For example, improving vehicle flow and reducing sudden and frequent accelerations could curb annual emissions in Bogota by up to 12% for CO₂, 13% for CO and HC, and 24% for NO_x. This also represents possible fuel consumption savings of between 35 and 85 million gallons per year and total potential economic benefits of up to 1400 million dollars per year.     

Evaluating policies to reduce greenhouse gas emissions from private transportation

This paper proposes a model system to forecast household greenhouse gas emissions (GHGEs) from private transportation. The proposed model combines an integrated discrete-continuous car ownership model with MOVES 2014. Four modeling components are calibrated and applied to the calculation of GHGEs: vehicle quantity, vehicle type and vintage, miles traveled, and rates of GHGEs. The model is applied to the Washington D.C. Metropolitan Area. Three tax schemes are evaluated: vehicle ownership tax, purchase tax and fuel tax. We calculate that the average GHGEs per vehicle is 5.15 tons of carbon dioxide-equivalent (CO₂E) gases. Our results show that: (a) a fuel tax is the most effective way to reduce vehicle GHGEs, especially for households with fewer vehicles; (b) a purchase tax reduces vehicle GHGEs mainly by decreasing vehicle quantity for households with more vehicles; and (c) an ownership tax reduces vehicle GHGEs by decreasing both vehicle quantity and miles traveled.     

Analysis of fuel consumption and pollutant emissions of regulated and alternative driving cycles based on real-world measurements

Discrepancies between real-world use of vehicles and certification cycles are a known issue. This paper presents an analysis of vehicle fuel consumption and pollutant emissions of the European certification cycle (NEDC) and the proposed worldwide harmonized light vehicles test procedure (WLTP) Class 3 cycle using data collected on-road. Sixteen light duty vehicles equipped with different propulsion technologies (spark-ignition engine, compression-ignition engine, parallel hybrid and full hybrid) were monitored using a portable emission measurement system under real-world driving conditions. The on-road data obtained, combined with the Vehicle Specific Power (VSP) methodology, was used to recreate the dynamic conditions of the NEDC and WLTP Class 3 cycle. Individual vehicle certification values of fuel consumption, CO₂, HC and NO_x emissions were compared with test cycle estimates based on road measurements. The fuel consumption calculated from on-road data is, on average, 23.9% and 16.3% higher than certification values for the recreated NEDC and WLTP Class 3 cycle, respectively. Estimated HC emissions are lower in gasoline and hybrid vehicles than certification values. Diesel vehicles present higher estimated NO_x emissions compared to current certification values (322% and 326% higher for NO_x and 244% and 247% higher for HC + NO_x for NEDC and WLTP Class 3 cycle, respectively).     

The role of alternative fuel vehicles: Using behavioral and sensor data to model hierarchies in travel

Greater adoption and use of alternative fuel vehicles (AFVs) can be environmentally beneficial and reduce dependence on gasoline. The use of AFVs vis-à-vis conventional gasoline vehicles is not well understood, especially when it comes to travel choices and short-term driving decisions. Using data that contains a sufficiently large number of early AFV adopters (who have overcome obstacles to adoption), this study explores differences in use of AFVs and conventional gasoline vehicles (and hybrid vehicles). The study analyzes large-scale behavioral data integrated with sensor data from global positioning system devices, representing advances in large-scale data analytics. Specifically, it makes sense of data containing 54,043,889 s of speed observations, and 65,652 trips made by 2908 drivers in 5 regions of California. The study answers important research questions about AFV use patterns (e.g., trip frequency and daily vehicle miles traveled) and driving practices. Driving volatility, as one measure of driving practice, is used as a key metric in this study to capture acceleration, and vehicular jerk decisions that exceed certain thresholds during a trip. The results show that AFVs cannot be viewed as monolithic; there are important differences within AFV use, i.e., between plug-in hybrids, battery electric, or compressed natural gas vehicles. Multi-level models are particularly appropriate for analysis, given that the data are nested, i.e., multiple trips are made by different drivers who reside in various regions. Using such models, the study also found that driving volatility varies significantly between trips, driver groups, and regions in California. Some alternative fuel vehicles are associated with calmer driving compared with conventional vehicles. The implications of the results for safety, informed consumer choices and large-scale data analytics are discussed.     

On the electrification of road transportation – A review of the environmental,economic, and social performance of electric two-wheelers

Electrification is widely considered as a viable strategy for reducing the oil dependency and environmental impacts of road transportation. In pursuit of this strategy, most attention has been paid to electric cars. However, substantial, yet untapped, potentials could be realized in urban areas through the large-scale introduction of electric two-wheelers. Here, we review the environmental, economic, and social performance of electric two-wheelers, demonstrating that these are generally more energy efficient and less polluting than conventionally-powered motor vehicles. Electric two-wheelers tend to decrease exposure to pollution as their environmental impacts largely result from vehicle production and electricity generation outside of urban areas. Our analysis suggests that the price of e-bikes has been decreasing at a learning rate of 8%. Despite price differentials of 5000 ± 1800 EUR₂₀₁₂ kW h⁻¹ in Europe, e-bikes are penetrating the market because they appear to offer an apparent additional use value relative to bicycles. Mid-size and large electric two-wheelers do not offer such an additional use value compared to their conventional counterparts and constitute niche products at price differentials of 700 ± 360 EUR₂₀₁₂ kW⁻¹ and 160 ± 90 EUR₂₀₁₂ kW⁻¹, respectively. The large-scale adoption of electric two-wheelers can reduce traffic noise and road congestion but may necessitate adaptations of urban infrastructure and safety regulations. A case-specific assessment as part of an integrated urban mobility planning that accounts, e.g., for the local electricity mix, infrastructure characteristics, and mode-shift behavior, should be conducted before drawing conclusions about the sustainability impacts of electric two-wheelers.     

An empirical assessment of the feasibility of battery electric vehicles for day-to-day driving

Driven by sustainability objectives, Australia like many nations in the developed world, is considering the option of battery electric vehicles (BEVs) as an alternative to conventional internal combustion engine vehicles (ICEVs). In addition to issues of capital and running costs, crucial questions remain over the specifications of such vehicles, particularly the required driving range, recharge time, re-charging infrastructure, performance, and other attributes that will be of importance to consumers. With this in mind, this paper assesses (hypothetically) the extent to which current car travel needs could be met by BEVs for a sample of motorists in Sydney assuming a home-based charging set-up, which is likely to be the primary option for early adopters of the technology. The approach uses five weeks of driving data recorded by GPS technology and builds up home-home tours to assess the distances between (in effect) charging possibilities. An energy consumption model based on characteristics of the vehicle, and the speeds recorded by the GPS is adapted to determine the charge used, while a battery recharge function is used to determine charging times based on the current battery level. Among the most pertinent findings are that over the five weeks, (i) BEVs with a range as low as 60 km and a simple home-charge set-up would be able to accommodate well over 90% of day-to-day driving, (ii) however the incidence of tours requiring out-of-home charging increases markedly for vehicles below 24 kWh (170 km range), (iii) recharge time in itself has little impact on the feasibility of BEVs because vehicles spend the majority of their time parked and (iv) effective range can be dramatically impacted by both how a vehicle is driven and use of electrical auxiliaries, and (v) while unsuitable for long, high-speed journeys without some external re-charging options, BEVs appear particularly suited for the majority of day-to-day city driving in big cities where average journey speeds of 34 km/h are close to optimal in terms of maximising vehicle range. The paper has implications for both policy-makers and auto manufacturers in breaking down some of the (perceived) barriers to greater uptake of BEVs in the future.     

Anticipating PEV buyers’ acceptance of utility controlled charging

Utility controlled-charging (UCC) of plug-in electric vehicles (PEVs) could potentially align vehicle charging with the availability of intermittent, renewable electricity sources. We investigated the case of a nightly charging program where the electric utility can control home PEV charging. To explore consumer acceptance of this form of UCC, we implemented a web-based survey of new vehicle buyers in Canada (n = 1470). The survey assessed interest in PEVs, explained UCC, and elicited openness to UCC through attitudinal questions and a stated choice experiment. We find potential for UCC support among one-half to two-thirds of respondents interested in purchasing a PEV, depending on the scenario. However, some respondents express concerns with privacy and loss of control. To quantify preferences for UCC, we estimated a latent class choice model where respondents chose between different PEV charging programs. The model identified four distinct respondent segments (or classes) that vary in their acceptance of UCC, as well as their valuation of renewable electricity, saving money on their electrical bill, and undergoing charging inconvenience. The overall sample was more sensitive to cost incentives than to renewable incentives, where cost-based UCC programs garnered 63–78% enrollment while renewable-based programs garnered only 49–59% enrollment. Overall, we observe the potential for widespread acceptance of UCC programs among Canadian PEV buyers, but program design and deployment will need to carefully acknowledge the various motivations and concerns of different vehicle buyer segments.     

How might potential future plug-in electric vehicle buyers differ from current “Pioneer” owners?

The entry of various plug-in electric vehicles (PEVs) into the passenger vehicle sector provides novel opportunities to learn about the potential for future PEV markets. However, early PEV buyers (or “Pioneers”) can substantially differ from present conventional vehicle owners that have interest in purchasing PEVs in the future (or the “Potential Early Mainstream buyers”). To compare the characteristics, preferences, and motivations of Pioneers and Potential Early Mainstream buyers, we draw data from the Canadian Plug-in Electric Vehicle Study, a three-part mixed-mode survey with samples of PEV owners (n = 94) and conventional new vehicle buyers (n = 1754). We identify several significant differences in household characteristics, including income, education, and recharge access. In terms of preferences, Pioneers express extremely high valuation of PEVs and prefer pure battery electric vehicle (BEV) designs over plug-in hybrid electric (PHEV) designs. In contrast, Potential Early Mainstream respondents prefer PHEVs. Both Pioneer and Potential Early Mainstream respondents are similarly cautious about controlled charging programs, but Pioneers place five times as much value on using electricity generated from renewable sources than the Potential Early Mainstream. Pioneers also tend to have different motivations, including significantly higher levels of environmental concern, and higher engagement in environment- and technology-oriented lifestyles. Policymakers, automakers, and electric utilities that anticipate a transition to electric mobility ought to consider how potential future PEV buyers may differ in their vehicle preferences, usage and motivations relative to current PEV owners.