Expanding scope of hybrid choice models allowing for mixture of social influences and latent attitudes: Application to intended purchase of electric cars

Recently, policy makers’ expectations about the role of electric cars in reducing emissions have risen substantially. In parallel, academic research on purchase intentions has dramatically increased. Originally, most studies have focused on utility attributes and price. More recently, several hybrid choice models have been estimated to include the impact of attitudes on choice probabilities. In addition, a few studies have caught the attention to social influence. In contributing to this line of research, this paper reports the results of an expanded hybrid choice, which simultaneously estimated all these different effects in a single integrated model of purchase intention. Results indicate that the model performs well. Costs considerations contribute most to the utility of electric cars. Social influence is less important, but there is also evidence that people tend to take it into consideration when there are positive public opinions about electric cars and the market share becomes almost half of friends of their social network. The intention to purchase an electric car is also influenced by attitudes about environmental concerns and technology acceptance.     

A model of joint activity participation between household members

A proportional shares model of daily time allocation is developed and applied to the analysis of joint activity participation between adult household members. The model is unique in its simultaneous representation of each decision maker's decisions concerning independent activity participation, allocation of time to joint activities, and the interplay between individual and joint activities. Further, the model structure ensures that predicted shares of joint activity outcomes be the same for both decision makers, an improvement over models that do not make interpersonal linkages explicit. The empirical analysis of travel diary data shows that employment commitments and childcare responsibilities have significant effects on tradeoffs between joint and independent activities. In addition, evidence is presented for the continued relevance of gender-based role differences in caring for children and employment participation.     

A threshold model of social contagion process for evacuation decision making

Individual evacuation decisions are often characterized by the influence of one’s social network. In this paper a threshold model of social contagion, originally proposed in the network science literature, is presented to characterize this social influence in the evacuation decision making process. Initiated by a single agent, the condition of a cascade when a portion of the population decides to evacuate has been derived from the model. Simulation models are also developed to investigate the effects of community mixing patterns and the initial seed on cascade propagation and the effect of previous time-steps considered by the agents and the strength of ties on average cascade size. Insights related to social influence include the significant role of mixing patterns among communities in the network and the role of the initial seed on cascade propagation. Specifically, faster propagation of warning is observed in community networks with greater inter-community connections.     

A coupled multi-agent microsimulation of social interactions and transportation behavior

Choice set formation, location and mode preferences, coordinated scheduling, alternative utility valuations, and shared mobility resources are among the many activity-travel issues hypothesized to be significantly influenced by traveler interdependencies. Empirical evidence lags theory, particularly about the geography of social networks. A simulation tool is presented to let the experimenter construct and test hypothetical interdependencies between geography, socially-linked travelers, and activity-travel choices. The exploratory tool is integrated in the Multi-Agent Transportation Simulation Toolbox (MatSim-T). Initially, any social network can be constructed and embedded in geography. It can remain static, or be adapted to the travel patterns of the agents. The interactions and exchanges between agents influencing socializing and/or travel behavior can be defined in substance and in time/space. The reward for socializing or being socially linked can be varied. Finally, the co-dependence of social factors and travel behavior can be studied. This paper introduces the model and presents verification results which illustrate the coupling of extremely simplified socializing assumptions and travel behavior.     

Assessing social equity in distance based transit fares using a model of travel behavior

The goal of this study is to develop and apply a new method for assessing social equity impacts of distance-based public transit fares. Shifting to a distance-based fare structure can disproportionately favor or penalize different subgroups of a population based on variations in settlement patterns, travel needs, and most importantly, transit use. According to federal law, such disparities must be evaluated by the transit agency, but the area-based techniques identified by the Federal Transit Authority for assessing discrimination fail to account for disparities in distances travelled by transit users. This means that transit agencies currently lack guidelines for assessing the social equity impacts of replacing flat fare with distance-based fare structures. Our solution is to incorporate a joint ordinal/continuous model of trip generation and distance travelled into a GIS Decision Support System. The system enables a transit planner to visualize and compare distance travelled and transit-cost maps for different population profiles and fare structures. We apply the method to a case study in the Wasatch Front, Utah, where the Utah Transit Authority is exploring a switch to a distance-based fare structure. The analysis reveals that overall distance-based fares benefit low-income, elderly, and non-white populations. However, the effect is geographically uneven, and may be negative for members of these groups living on the urban fringe.