The effect of social comparisons on commute well-being

We study the effect of social comparisons on travel happiness and behavior. Social comparisons arise from exchanges of information among individuals. We postulate that the social gap resulting from comparisons is a determinant of “comparative happiness” (i.e. happiness arising from comparisons), which in turn affects subsequent behavior. We develop a modeling framework based on the Hybrid Choice Model that captures the indirect effect of social comparisons on travel choices through its effect on comparative happiness.We present an empirical analysis of one component of this framework. Specifically, we study how perceived differences between experienced commute attributes and those communicated by others affect comparative happiness and consequently overall commute satisfaction. We find that greater comparative happiness arising from favorable comparisons of one’s commute to that of others (e.g. shorter commute time than others, same mode as others for car commuters, and different mode than others for non-motorized commuters) increases overall commute satisfaction or utility.The empirical model develops only the link between social comparisons and happiness in the comparisons-happiness-behavior chain. It is anticipated that the theoretical framework that considers the entire chain will enhance the behavioral realism of “black box” models that do not account for happiness in the link between comparisons and behavior.     

Expanding scope of hybrid choice models allowing for mixture of social influences and latent attitudes: Application to intended purchase of electric cars

Recently, policy makers’ expectations about the role of electric cars in reducing emissions have risen substantially. In parallel, academic research on purchase intentions has dramatically increased. Originally, most studies have focused on utility attributes and price. More recently, several hybrid choice models have been estimated to include the impact of attitudes on choice probabilities. In addition, a few studies have caught the attention to social influence. In contributing to this line of research, this paper reports the results of an expanded hybrid choice, which simultaneously estimated all these different effects in a single integrated model of purchase intention. Results indicate that the model performs well. Costs considerations contribute most to the utility of electric cars. Social influence is less important, but there is also evidence that people tend to take it into consideration when there are positive public opinions about electric cars and the market share becomes almost half of friends of their social network. The intention to purchase an electric car is also influenced by attitudes about environmental concerns and technology acceptance.     

Curbing automobile use for sustainable transportation: analysis of mode choice on short home-based trips

This paper analyzes transportation mode choice for short home-based trips using a 1999 activity survey from the Puget Sound region of Washington State, U.S.A. Short trips are defined as those within the 95th percentile walking distance in the data, here 1.40 miles (2.25 km). The mean walking distance was 0.4 miles (0.6 km). The mode distribution was automobile (75%), walk (23%), bicycle (1%), and bus (1%). Walk and bicycle are found less likely as the individual’s age increases. People are more likely to drive if they can or are accustomed to. People in multi-person families are less likely to walk or use bus, especially families with children. An environment that attracts people’s interest and provides activity opportunities encourages people to walk on short trips. Influencing people’s choice of transport mode on short trips should be an important part of efforts encouraging the use of non-automobile alternatives.