Of “white crows” and “cash savers:” A qualitative study of travel behavior and perceptions of ridesharing in Denmark

Based on original research collected through semi-structured research interviews and five focus groups throughout Denmark, this study explores Danish perceptions about ad hoc, acquaintance-based, and organization-based ridesharing (“carpooling”). Using a grounded, qualitative factor analysis approach, it investigates the elements that influence the adoption (and non-adoption) of ridesharing and identifies market segments and business models that may enable planners to overcome existing barriers. The article finds that Danish drivers and commuters appear to be split on the topic. Negative perceptions reported by respondents include lack of availability and difficulty finding rides, viewing ridesharing as unsafe or unsecure, and expectations of social awkwardness, among others. Positive perceptions reported include cost savings compared to public and private transport, greater flexibility of travel times, and the ability to socialize with vehicle occupants. These contrasting views lead us to conclude that existing theories and models of ridesharing behavior may need to be fundamentally rethought, both in Denmark and possibly elsewhere. Our results also suggest that ridesharing efforts framed around climate change or environmental sustainability will not likely be successful in Denmark.     

The GRAAL of carpooling: GReen And sociAL optimization from crowd-sourced data

Carpooling, i.e. the sharing of vehicles to reach common destinations, is often performed to reduce costs and pollution. Recent work on carpooling takes into account, besides mobility matches, also social aspects and, more generally, non-monetary incentives. In line with this, we present GRAAL, a data-driven methodology for GReen And sociAL carpooling. GRAAL optimizes a carpooling system not only by minimizing the number of cars needed at the city level, but also by maximizing the enjoyability of people sharing a trip. We introduce a measure of enjoyability based on people’s interests, social links, and tendency to connect to people with similar or dissimilar interests. GRAAL computes the enjoyability within a set of users from crowd-sourced data, and then uses it on real world datasets to optimize a weighted linear combination of number of cars and enjoyability. To tune this weight, and to investigate the users’ interest on the social aspects of carpooling, we conducted an online survey on potential carpooling users. We present the results of applying GRAAL on real world crowd-sourced data from the cities of Rome and San Francisco. Computational results are presented from both the city and the user perspective. Using the crowd-sourced weight, GRAAL is able to significantly reduce the number of cars needed, while keeping a high level of enjoyability on the tested data-set. From the user perspective, we show how the entire per-car distribution of enjoyability is increased with respect to the baselines.     

Joint leisure travel optimization with user-generated data via perceived utility maximization

The lack of personalized solutions for managing the demand of joint leisure trips in cities in real time hinders the optimization of transportation system operations. Joint leisure activities can account for up to 60% of trips in cities and unlike fixed trips (i.e., trips to work where the arrival time and the trip destination are predefined), leisure activities offer more optimization flexibility since the activity destination and the arrival times of individuals can vary.To address this problem, a perceived utility model derived from non-traditional data such as smartphones/social media for representing users’ willingness to travel a certain distance for participating in leisure activities at different times of day is presented. Then, a stochastic annealing search method for addressing the exponential complexity optimization problem is introduced. The stochastic annealing method suggests the preferred location of a joint leisure activity and the arrival times of individuals based on the users’ preferences derived from the perceived utility model. Test-case implementations of the approach used 14-month social media data from London and showcased an increase of up to 3 times at individuals’ satisfaction while the computational complexity is reduced to almost linear time serving the real-time implementation requirements.     

A latent class accelerated hazard model of social activity duration

Over the past decade, activity scheduling processes have gained increasing attention in the field of transportation research. However, still little is known about the scheduling of social activities even though these activities account for a large and growing portion of trips. This paper contributes to this knowledge. We analyze how the duration of social activities is influenced by social activity characteristics and characteristics of the relationship between the respondent and the contacted person(s). To that end, a latent class accelerated hazard model is estimated, based on social interaction diary data that was collected in the Netherlands in 2008. Chi-square tests and analyses of variance are used to test for significant relations between the latent classes and personal and household characteristics. Findings suggest that the social activity characteristics and the characteristics of the relationship between the socializing persons are highly significant in explaining social activity duration. This shows that social activities should not be considered as a homogenous set of activities and it underlines the importance of including the social context in travel-behavior models. Moreover, the results indicate that there is a substantial amount of latent heterogeneity across the population. Four latent classes are identified, showing different social activity durations, and different effects for both categories of explanatory variables. Latent class membership can be explained by household composition, socio-economic status (education, income and work hours), car ownership and the number of interactions in 2 days.     

A coupled multi-agent microsimulation of social interactions and transportation behavior

Choice set formation, location and mode preferences, coordinated scheduling, alternative utility valuations, and shared mobility resources are among the many activity-travel issues hypothesized to be significantly influenced by traveler interdependencies. Empirical evidence lags theory, particularly about the geography of social networks. A simulation tool is presented to let the experimenter construct and test hypothetical interdependencies between geography, socially-linked travelers, and activity-travel choices. The exploratory tool is integrated in the Multi-Agent Transportation Simulation Toolbox (MatSim-T). Initially, any social network can be constructed and embedded in geography. It can remain static, or be adapted to the travel patterns of the agents. The interactions and exchanges between agents influencing socializing and/or travel behavior can be defined in substance and in time/space. The reward for socializing or being socially linked can be varied. Finally, the co-dependence of social factors and travel behavior can be studied. This paper introduces the model and presents verification results which illustrate the coupling of extremely simplified socializing assumptions and travel behavior.     

Social networks and joint/solo activity–travel behavior

The social dimension of activity–travel behavior has recently received much research attention. This paper aims to make a contribution to this growing literature by investigating individuals’ engagements in joint activities and activity companion choices. Using activity–travel diary data collected in Hong Kong in 2010, this study examines the impact of social network attributes on the decisions between solo and joint activities, and for joint activities, the choices of companions. Chi-square difference tests are used to assess the importance of social network variables in explaining joint activity behavior. We find that the inclusion of social network attributes significantly improves the goodness-of-fit of the model with only socioeconomic variables. Specifically, individuals receiving emotional support and social companionship from family members/relatives are found to more likely undertake joint activities with their family members/relatives; the size of personal social networks is found to be a significant determinant of companion choices for joint activities; and activity companions are found to be significant determinants of travel companions. The findings of this study improve the understanding about activity–travel, especially joint activity–travel decisions.     

Exploring the propensity to perform social activities: a social network approach

Conceptual and empirical models of the propensity to perform social activity–travel behavior are described, which incorporate the influence of individuals’ social context, namely their social networks. More explicitly, the conceptual model develops the concepts of egocentric social networks, social activities, and social episodes, and defines the three sets of aspects that influence the propensity to perform social activities: individuals’ personal attributes, social network composition, and information and communication technology interaction with social network members. Using the structural equation modeling (SEM) technique and data recently collected in Toronto, the empirical model tests the effect of these three aspects on the propensity to perform social activities. Results suggest that the social networks framework provides useful insights into the role of physical space, social activity types, communication and information technology use, and the importance of “with whom” the activity was performed with. Overall, explicitly incorporating social networks into the activity–travel behavior modeling framework provides a promising framework to understand social activities and key aspects of the underlying behavioral process. Juan Antonio Carrasco a PhD candidate in Civil Engineering at the University of Toronto, holds a MSc degree in Transportation Engineering from the Pontificia Universidad Católica de Chile. His doctoral research explores the relationships between social networks, activity–travel behavior, and ICTs. His research interests also include microsimulation, land use-transportation, and econometric modeling. Eric J. Miller is Bahen-Tanenbaum Professor of Civil Engineering at the University of Toronto where he is also Director of the Joint Program in Transportation. His research interests include integrated land-use/transportation modeling, activity-based travel modeling, microsimulation and sustainable transportation planning.     

The effects of social networks on choice set dynamics: Results of numerical simulations using an agent-based approach

Activity-based analysis has slowly shifted gear from the analysis of daily activity patterns to the analysis and modeling of dynamic activity-travel patterns. In this paper, we address one type of dynamics: the formation and adaptation of location choice sets under influence of dyad relationships within social networks. It extends the dynamic model developed in earlier work, which simulates habitual behavior versus exploitation and exploration as a function of discrepancies between dynamic, context-dependent aspiration levels and expected outcomes. Principles of social comparison and knowledge transfer are used in modeling the impact of social networks through information exchange, adaptations of spatial choice sets and formation of common aspiration levels. We demonstrate model properties using numerical simulation with a case study of shopping activities.     

Leisure mobility styles in Swiss conurbations: construction and empirical analysis

Leisure travel is the most difficult travel purpose to analyse due to the lack of fixed spatial and temporal referents and the consequent flexibility in patterns. This paper addresses lifestyles, social influence, and the travellers’ social networks, issues that have proved valuable for travel behaviour research in confronting the complexity of leisure travel. An approach for constructing leisure mobility styles, based on orientations towards leisure and mobility, will be presented first and then the hypotheses that transport behaviour can be better explained through analysis of leisure mobility styles will be tested. Multivariate analysis reveals that the leisure mobility style group makes a significant contribution towards clarifying variance for the activities ‘Visiting friends and relatives’, ‘Travel participation’, ‘Mode choice’, and ‘Travel distance for leisure’. The use of leisure mobility styles is most useful for developing practical intervention pointers where the in-group homogeneity of lifestyle should be addressed in greater detail.     

Vulnerability and resilience of transport systems – A discussion of recent research

The transport system is critical to the welfare of modern societies. This article provides an overview of recent research on vulnerability and resilience of transport systems. Definitions of vulnerability and resilience are formulated and discussed together with related concepts. In the increasing and extensive literature of transport vulnerability studies, two distinct traditions are identified. One tradition with roots in graph theory studies the vulnerability of transport networks based on their topological properties. The other tradition also represents the demand and supply side of the transport systems to allow for a more complete assessment of the consequences of disruptions or disasters for the users and society. The merits and drawbacks of the approaches are discussed. The concept of resilience offers a broader socio-technical perspective on the transport system’s capacity to maintain or quickly recover its function after a disruption or a disaster. The transport resilience literature is less abundant, especially concerning the post-disaster phases of response and recovery. The research on transport system vulnerability and resilience is now a mature field with a developed methodology and a large amount of research findings with large potential practical usefulness. The authors argue that more cross-disciplinary collaborations between authorities, operators and researchers would be desirable to transform this knowledge into practical strategies to strengthen the resilience of the transport system.     

A method to estimate trip O‐D patterns using a neural network approach

This paper proposes a method which identifies the trip origin‐destination (O‐D) matrix when many pairs of values for the right hand side column (B) and the bottom row (A) of the matrix are given. The method considers B and A as the cause (input) and effect (output) of a system, respectively, and that the O‐D matrix represents the relationship between the cause and the effect. The relationship which satisfies all pairs of the cause and the effect data exactly may not be identified, but, should a general pattern of the relationship exist, it should emerge when many data sets of B and A are given. Two steps are involved in the method: the first step examines if a consistent O‐D pattern exists; if a pattern is found to exist, the second step identifies the values of the elements of the O‐D matrix. The first step is based on the shape of the possibility distributions of the values of the matrix elements. The second step uses a simple back‐propagation neural network. The method is useful to problems that require identification of the cause‐effect relationship when many sets of data for the cause and effect are available, for example, the station‐to‐station travel pattern on a rapid transit line when the total entering and exiting passengers are known at each station for many different days. The model can also be applied to other transportation problems which involve input and output relation.     

Work and home location: Possible role of social networks

This research explores to what extent people’s work locations are similar to that of those who live around them. Using the Longitudinal Employer-Household Dynamics data set and the 2000 decennial census, we investigate the home and work locations of different census block residents in the Twin Cities (Minneapolis-St. Paul) metropolitan area. Our aim is to investigate if people who share a residence neighborhood also share work locations to a degree beyond what would be explained by distanhe observed patterns is the role neighborhood level and work place social networks play in locating jobs and residences respectively.     

A mixed logit model for predicting exit choice during building evacuations

Knowledge on human behaviour in emergency is crucial to increase the safety of buildings and transportation systems. Decision making during evacuations implies different choices, of which one of the most important concerns is the escape route. The choice of a route may involve local decisions on alternative exits from an enclosed environment. This study investigates the effect of environmental (presence of smoke, emergency lighting and distance of exit) and social factors (interaction with evacuees close to the exits and with those near the decision-maker) on local exit choice. This goal is pursued using an online stated preference survey carried out making use of non-immersive virtual reality. A sample of 1503 participants is obtained and a mixed logit model is calibrated using these data. The model shows that the presence of smoke, emergency lighting, distance of exit, number of evacuees near the exits and the decision-maker and flow of evacuees through the exits significantly affect local exit choice. Moreover, the model indicates that decision making is affected by a high degree of behavioural uncertainty. Our findings support the improvement of evacuation models and the accuracy of their results, which can assist in designing and managing building and transportation systems. The main aim of this study is to enrich the understanding of how local exit choices are made and how behavioural uncertainty affects these choices.