Towards a practical method to establish comparable values of travel time savings from stated choice experiments with differing design dimensions

Individual’s process the information in stated choice (SC) experiments in many different ways. In order to accommodate decisions rules that are used in processing information, there is good sense in conditioning the parameterisation of stated choice design attributes on these rules. In particular, rules might be invoked to cope with the dimensionality of the SC design. In this paper, we investigate the impact of rules such as attribute aggregation and reference dependency on preference profiles for specific design attributes, as well as the design specification, as we vary the dimensionality of an SC design. The heteroscedastic extreme value logit model is estimated to identify the role of design dimensionality and attribute processing rules, after accounting for scale differences across sixteen pooled data designs The empirical evidence, drawn from a study in Sydney of car commuter route choice, suggests that accounting for the way that stated choice designs are processed, given their dimensionality, does make a statistically significant difference on measures of willingness to pay, as does accounting for scale differences between pooled data designs. This evidence has practical value in guiding the design of SC experiments and in adjusting results from different SC designs when comparing the evidence. We propose a simple adjustment formula to use in adjusting VTTS from different studies so that they are comparable. From a practical policy perspective, the evidence sends a warning about the risk of undervaluing mean VTTS if the attribute processing rules are not accounted for.     

Willingness-to-pay for alternative fuel vehicle characteristics: A stated choice study for Germany

In the light of European energy efficiency and clean air regulations, as well as an ambitious electric mobility goal of the German government, we examine consumer preferences for alternative fuel vehicles (AFVs) based on a Germany-wide discrete choice experiment among 711 potential car buyers. We estimate consumers’ willingness-to-pay and compensating variation (CV) for improvements in vehicle attributes, also taking taste differences in the population into account by applying a latent class model with 6 distinct consumer segments. Our results indicate that about 1/3 of the consumers are oriented towards at least one AFV option, with almost half of them being AFV-affine, showing a high probability of choosing AFVs despite their current shortcomings. Our results suggest that German car buyers’ willingness-to-pay for improvements of the various vehicle attributes varies considerably across consumer groups and that the vehicle features have to meet some minimum requirements for considering AFVs. The CV values show that decision-makers in the administration and industry should focus on the most promising consumer group of ‘AFV aficionados’ and their needs. It also shows that some vehicle attribute improvements could increase the demand for AFVs cost-effectively, and that consumers would accept surcharges for some vehicle attributes at a level which could enable their private provision and economic operation (e.g. fast-charging infrastructure). Improvement of other attributes will need governmental subsidies to compensate for insufficient consumer valuation (e.g. battery capacity).     

Extending stated choice analysis to recognise agent-specific attribute endogeneity in bilateral group negotiation and choice: a think piece

This paper is a think piece on variations in the structure of stated preference studies when modelling the joint preferences of interacting agents who have the power to influence the attribute levels on offer. The approach proposed is an extension of standard stated choice methods, known as ‘stated endogenous attribute level’ (SEAL) analysis. It allows for interactive agents to adjust attribute levels off a base stated choice specification that are within their control, in an effort to reach agreement in an experimental setting. This accomplishes three goals: (1) the ability to place respondents in an environment that more closely matches interactive settings in which some attribute levels are endogenous to a specific agent, should the modeller wish to capture such behaviour; (2) the improved ability of the modeller to capture the behaviour in such settings, including a greater wealth of information on the related interaction processes, rather than simply outcomes; and (3) the expansion of the set of situations that the modeller can investigate using experimental data.

Risk aversion,regret aversion and travel choice inertia: an experimental study

This paper presents the results of an experimental study into the role of risk aversion and regret aversion as codeterminants of travel choice inertia. Theoretical results published by Chorus and Dellaert are tested empirically. More specifically, the expectation is tested that when (1) travelers are risk averse, (2) the quality of travel choices is uncertain, and (3) the quality is partially revealed upon usage, travel choice inertia emerges as a learning-based lock-in effect. In addition, this paper studies the role of regret aversion as a possible trigger of travel choice inertia. Analyses are based on data collected in an experiment, where the reward that participants obtain is a function of the outcome of choices they make. Empirical results suggest that the learning-based lock-in effect indeed plays a role in the context of our data. The evidence for the hypothesis that regret aversion triggers inertia is mixed at best.     

The accuracy of proxy responses in a stated choice setting: A re-examination and some controversial conclusions

Data is typically gathered from an individual respondent who represents the group or the household. This individual is often identified as the “primary decision maker” and is asked to provide responses as a proxy for the group given that the cost of interviewing each member individually is impractical and/or expensive. The collection of joint preferences is rarely undertaken, with the use of proxy responses not uncommon in travel behaviour research. Under such a framework, there exists an assumption that the primary decision maker has perfect knowledge of other group member preferences, and bargaining behaviour, and is able to synthesise this information when providing a response on their behalf. The validity of such an assumption however remains an open question, with recent research calling the reliability of proxy responses into account (Bateman and Munro, 2009). In this paper, using three models estimated in willingness to pay space, we examine the accuracy of proxy responses in a stated choice experiment. We find that there is overlap between a proxy response and the own preferences of the individual providing the proxy choice, but while the proxy responses fail to represent the full preference heterogeneity that exists in the actual choices made by individuals, the proxy responses in aggregate provide a suitable replacement for actual data, subject to a number of caveats.     

Door-to-door travel times in RP departure time choice models: An approximation method using GPS data

A common way to determine values of travel time and schedule delay is to estimate departure time choice models, using stated preference (SP) or revealed preference (RP) data. The latter are used less frequently, mainly because of the difficulties to collect the data required for the model estimation. One main requirement is knowledge of the (expected) travel times for both chosen and unchosen departure time alternatives. As the availability of such data is limited, most RP-based scheduling models only take into account travel times on trip segments rather than door-to-door travel times, or use very rough measures of door-to-door travel times. We show that ignoring the temporal and spatial variation of travel times, and, in particular, the correlation of travel times across links may lead to biased estimates of the value of time (VOT). To approximate door-to-door travel times for which no complete measurement is possible, we develop a method that relates travel times on links with continuous speed measurements to travel times on links where relatively infrequent GPS-based speed measurements are available. We use geographically weighted regression to estimate the location-specific relation between the speeds on these two types of links, which is then used for travel time prediction at different locations, days, and times of the day. This method is not only useful for the approximation of door-to-door travel times in departure time choice models, but is generally relevant for predicting travel times in situations where continuous speed measurements can be enriched with GPS data.     

Investigating travel utility elements in association with travel time and mode choice: the case of Seoul,South Korea

In this paper, travel utility is conceptualized into the elements of disutility, or derived utility, and positive utility, which includes synergistic and intrinsic utility, and then analyzed in terms of the effects of these elements on weekly travel time according to three travel modes – the automobile, public transit, and nonmotorized modes – and on the choice of the annually most used mode. Linear regressions on mode-specific travel time and a multinomial logistic regression on mode choice show that, compared to life situation and land-use characteristics, utility elements are among the strongest travel determinants. Specifically, while some utility elements contribute exclusively to shifting the mode of travel and others to increasing nonmotorized travel, modal shift is most strongly affected by a disutility element, trip timeliness, and the increase in nonmotorized travel by a positive utility element, amenities.     

An exploration of shoppers travel mode choice in visiting convenience stores in the UK

Using data from over 2000 convenience store customers within and outside London, this paper explores how individuals access their convenience stores and how significant the influence of their socio-demographics, shopping types and trip chaining is to their mode choice in visiting the stores. Trip chaining is found to be crucial in influencing customers' mode choice and their visit frequency. The application of logit models also shows that frequent shoppers are the ones most likely to visit the stores on foot. Interestingly, the estimation results also show that the location's density, shopping types and the day of the week are not significant in influencing travel modes. Customers who live in the most deprived areas are less likely to use a private car in visiting the stores.     

Incorporating the extended theory of planned behavior in a school travel mode choice model: a case study of Shaoxing,China

Travel to and from school can have social, economic, and environmental implications for students and their parents. Therefore, understanding school travel mode choice behavior is essential to find policy-oriented approaches to optimizing school travel mode share. Recent research suggests that psychological factors of parents play a significant role in school travel mode choice behavior and the Multiple Indicators and Multiple Causes (MIMIC) model has been used to test the effect of psychological constructs on mode choice behavior. However, little research has used a systematic framework of behavioral theory to organize these psychological factors and investigate their internal relationships. This paper proposes an extended theory of planned behavior (ETPB) to delve into the psychological factors caused by the effects of adults’ cognition and behavioral habits and explores the factors’ relationship paradigm. A theoretical framework of travel mode choice behavior for students in China is constructed. We established the MIMIC model that accommodates latent variables from ETPB. We found that not all the psychological latent variables have significant effects on school travel mode choice behavior, but habit can play an essential role. The results provide theoretical support for demand policies for school travel.     

Water transit and excess travel: discrete choice modelling of bus and ferry trips in Brisbane,Australia

Recent investment in urban ferry transport has created interest in what value such systems provide in a public transport network. In some cases, ferry services are in direct competition with other land-based transport, and despite often longer travel times passengers still choose water transport. This paper seeks to identify a premium attached to urban water transit through an identification of excess travel patterns. A one-month sample of smart card transaction data for Brisbane, Australia, was used to compare bus and ferry origin–destination pairs between a selected suburban location and the central business district. Logistic regression of the data found that ferry travel tended towards longer travel times (OR?=?2.282), suggesting passengers do derive positive utility from ferry journeys. The research suggests the further need to incorporate non-traditional measures other than travel time for deciding the value of water transit systems.     

A forecast air pollution model applied to a hypothetical urban road pricing scheme: An empirical study in Madrid

Reducing the air pollution from increases in traffic congestion in large cities and their surroundings is an important problem that requires changes in travel behavior. Road pricing is an effective tool for reducing air pollution, as reflected currently urban road pricing outcomes (Singapore, London, Stockholm and Milan). A survey was conducted based on establishing a hypothetical urban road pricing system in Madrid (a random sample size n = 1298). We developed a forecast air pollution model with time series analysis to evaluate the consequences of possible air pollution decreases in Madrid. Results reveal that the hypothetical road pricing for Madrid could have highly significant effects on decreasing air pollution outside of the city and in the inner city during the peak operating time periods of maximum congestion (morning peak hours from 7:00 to 10:00 and evening peak hours from 18:00 to 20:00). Furthermore, this system could have significant positive effects on a shift toward using public transport and non-motorized modes inside the hypothetical toll zone. This reveals that the system has a high capacity to motivate a decrease in air pollution and impose more sustainable behavior for public transport users.     

An empirical investigation of the impact of behavioural and psychographic consumer characteristics on car preferences: An integrated model of car type choice

Based on the data collected from a large-scale survey research of 1622 consumers, the present paper develops a disaggregate, compensatory choice model to collectively examine the impact of under-examined factors on consumer car type choice behaviour. All existing econometric forecasting models of vehicle type choice in the literature have so far considered objective measures as determinants of vehicle type choice. The proposed choice model considers 12 car-type alternatives and is successively extended to allow for choice probability distortions resulting from individual heterogeneity across a set of 30 variables, related to objective, behavioural and psychographic consumer characteristics. The results provide clear evidence that variables such as purpose of car use, prepurchase information source used, consumer’s proneness towards buying an ecological car, consumer’s involvement with cars, and consumer’s attachment to cars, significantly affect car type choice. The results yield important implications for manufacturers, transportation planners and researchers.     

The influence of individuals’ environmental attitudes and urban design features on their travel patterns in sustainable neighborhoods in the UK

This paper explores the influence of individuals’ environmental attitudes and urban design features on travel behavior, including mode choice. It uses data from residents of 13 new neighborhood UK developments designed to support sustainable travel. It is found that almost all respondents were concerned about environmental issues, but their views did not necessarily ‘match’ their travel behavior. Individuals’ environmental concerns only had a strong relationship with walking within and near their neighborhood, but not with cycling or public transport use. Residents’ car availability reduced public transport trips, walking and cycling. The influence of urban design features on travel behaviors was mixed, higher incidences of walking in denser, mixed and more permeable developments were not found and nor did residents own fewer cars than the population as a whole. Residents did, however, make more sustainable commuting trips than the population in general. Sustainable modes of travel were related to urban design features including secured bike storage, high connectivity of the neighborhoods to the nearby area, natural surveillance, high quality public realm and traffic calming. Likewise the provision of facilities within and nearby the development encouraged high levels of walking.     

Impact of information intervention on travel mode choice of urban residents with different goal frames: A controlled trial in Xuzhou,China

In order to assess the degree to which specific groups will adapt their travel behaviors after certain intervention, this study utilized a cluster analysis to discuss three segments’ distinct goal frames, social-demographic properties, travel modes, and habitat, and then carried out an information intervention controlled trial to discover three segments’ modal split shifts. The results indicate that the information have consistent and distinct impacts on travel mode choice by clusters. This consistency is embodied in the simultaneous and significant increase in travel times by green modes (walking, non-powered bicycle, or bus) and in the small but non-significant effects on reducing car use in the three clusters. The distinctness of the impacts is that information have a more effective influence on subjects with gain goal frames because their travel times by all three green modes greatly improved. Subjects with the hedonic goal frame are the least sensitive to information, with the only significant increase in travel times being by non-powered bicycle. This research also addressed the “attitude-behavior gap”, weather impacts, and goal-oriented prompts. The findings suggest that policy interventions should be designed to improve public transit features, especially the bicycle system, rather than only to constrain car use, and that tailored policies should be targeted to specific groups with different goal frames.     

Investigating heterogeneity in social influence by social distance in car-sharing decisions under uncertainty: A regret-minimizing hybrid choice model framework based on sequential stated adaptation experiments

The present study is designed to investigate social influence in car-sharing decisions under uncertainty. Social influence indicates that individuals’ decisions are influenced by the choices made by members of their social networks. An individual may experience different degrees of influence depending on social distance, i.e. the strength of the social relationship between individuals. Such heterogeneity in social influence has been largely ignored in the previous travel behavior research. The data used in this study stems from an egocentric social network survey, which measures the strength of the social relationships of each respondent. In addition, a sequential stated adaptation experiment was developed to capture more explicitly the effect of social network choices on the individual decision-making process. Social distance is regarded as a random latent variable. The estimated social distance and social network choices are incorporated into a social influence variable, which is treated as an explanatory variable in the car-sharing decision model. To simultaneously estimate latent social distance and the effects of social influence on the car-sharing decision, we expand the hybrid choice framework to incorporate the latent social distance model into discrete choice analysis. The estimation results show substantial social influence in car-sharing decisions. The magnitude of social influence varies according to the type of relationship, similarity of socio-demographics and the number of social interactions.     

Incorporating social impact on new product adoption in choice modeling: A case study in green vehicles

While discrete choice analysis is prevalent in capturing consumer preferences and describing their choice behaviors in product design, the traditional choice modeling approach assumes that each individual makes independent decisions, without considering the social impact. However, empirical studies show that choice is social – influenced by many factors beyond engineering performance of a product and consumer attributes. To alleviate this limitation, we propose a new choice modeling framework to capture the dynamic influence from social networks on consumer adoption of new products. By introducing social influence attributes into a choice utility function, social network simulation is integrated with the traditional discrete choice analysis in a three-stage process. Our study shows the need for considering social impact in forecasting new product adoption. Using hybrid electric vehicles as an example, our work illustrates the procedure of social network construction, social influence evaluation, and choice model estimation based on data from the National Household Travel Survey. Our study also demonstrates several interesting findings on the dynamic nature of new technology adoption and how social networks may influence hybrid electric vehicle adoption.     

Passenger travel characteristics and bus operational states: a study based on IC card and GPS data in Yinchuan,China

ABSTRACT

In recent years, public transport has been developing rapidly and producing large amounts of traffic data. Emerging big data-mining techniques enable the application of these data in a variety of ways. This study uses bus intelligent card (IC card) data and global positioning system (GPS) data to estimate passenger boarding and alighting stations. First, an estimation model for boarding stations is introduced to determine passenger boarding stations. Then, the authors propose an innovative uplink and downlink information identification model (UDI) to generate information for estimating alighting stations. Subsequently, the estimation model for the alighting stations is introduced. In addition, a transfer station identification model is also developed to determine transfer stations. These models are applied to Yinchuan, China to analyze passenger flow characteristics and bus operations. The authors obtain passenger flows based on stations (stops), bus lines, and traffic analysis zones (TAZ) during weekdays and weekends. Moreover, average bus operational speeds are obtained. These findings can be used in bus network planning and optimization as well as bus operation scheduling.     

Why early adopters engage in interpersonal diffusion of technological innovations: An empirical study on electric bicycles and electric scooters

Early adopters promoting electric vehicles in their social network may speed up market uptake of this technology. Apart from their opinion leader status, few previous research details the motivations which turn early adopters into advocates for innovation who approach the non-adopters among their family and friends, or casual acquaintances.Drawing on a survey among 1398 e-bike and 133 e-scooter early adopters in Austria, personal drivers of engagement in interpersonal diffusion are investigated. Longitudinal data one year later for 157 e-bike users allows tests of causal relations. A complementary sample of 33 network peers illustrates the early adopters’ social impact.Early adopters engage actively in discussing product features, instigating trial behavior and recommending purchase. Analyses by structural equation modeling show that efforts at interpersonal diffusion are driven by opinion leadership, experienced product performance, and perceived normative expectations of others toward pro-environmental technologies. Mediator and moderator analyses underline that opinion leadership is conveyed upon early adopters because personal norms and technophilia qualify them as credible and competent for the specific topic of e-vehicles. Social norm interrelations point to dynamic interactions and discourse between early adopters and their addressees. Evidence from the peer sample suggests though that the persuasive impact of early adopters is small.To accelerate market entry of electric vehicles, public or private agencies should foremost approach early adopters scoring high in the identified drivers, and empower them in their role as multiplicators by providing pre-prepared product information and encouraging them to continuously address peers.     

Examining the effects of the built environment and residential self-selection on commuting trips and the related CO2 emissions: An empirical study in Guangzhou,China

Numerous studies have established the link between the built environment and travel behavior. However, fewer studies have focused on environmental costs of travel (such as CO₂ emissions) with respect to residential self-selection. Combined with the application of TIQS (Travel Intelligent Query System), this study develops a structural equations model (SEM) to examine the effects of the built environment and residential self-selection on commuting trips and their related CO₂ emissions using data from 2015 in Guangzhou, China. The results demonstrate that the effect of residential self-selection also exists in Chinese cities, influencing residents’ choice of living environments and ultimately affecting their commute trip CO₂ emissions. After controlling for the effect of residential self-selection, built environment variables still have significant effects on CO₂ emissions from commuting although some are indirect effects that work through mediating variables (car ownership and commuting trip distance). Specifically, CO₂ emissions are negatively affected by land-use mix, residential density, metro station density and road network density. Conversely, bus stop density, distance to city centers and parking availability near the workplace have positive effects on CO₂ emissions. To promote low carbon travel, intervention on the built environment would be effective and necessary.