The influence of attitude towards individuals’ choice for a remotely piloted commercial flight: A latent class logit approach

The Remotely Piloted Commercial Passenger Aircraft Attitude Scale (RPCPAAS) was created to measure positive and negative attitudes towards a new and plausible form of air travel. This information was then used, in combination with a latent class logit model built on data generated from a stated choice experiment to gain insight into the choice behaviour between conventionally piloted aircraft (CPA) with a pilot on-board and remotely piloted aircraft (RPA) with a pilot on the ground. The results revealed that individuals, on-average, if presented a choice between a CPA and a RPA of equivalent attributes, would elect for the CPA option. However, there is variability in the passengers’ sensitivity to various flight attributes, and these sensitivities were influenced by individuals’ attitude towards the new technology (i.e., RPA). From an operational perspective, and assuming that one day passengers of commercial airlines are offered the choice between CPA and RPA, the strategies employed by airlines to encourage the use of the new technology need to be different, based on individuals’ attitude towards RPA.     

Impact of government incentives on the market penetration of electric vehicles in Australia

Incentives to buy and use electric vehicles (EVs) may influence individuals’ decisions to do so. To examine these impacts, a latent class discrete choice model is developed to analyse consumer preferences related to EV attributes and related government incentives. Data was collected from a stated preference survey of 1,076 residents of New South Wales (NSW), Australia. According to the results, the proposed latent constructs classify respondents into five segments. The segments are then used to distinguish respondent behaviours regarding EV attributes and related government incentives. The results show that rebate on the upfront cost of an EV is the most preferred one-off financial incentive, because EVs are expected to be expensive, especially in Australia which has a very small EV market at present. Furthermore, rebates on energy bills and parking fees are also well-received, as these things are expensive in Sydney, Australia. Thus, operational incentives for discounts on energy bills and parking fees may facilitate the success of EVs in NSW.     

Accommodating preference heterogeneity in commuting mode choice: an empirical investigation in Shaoxing,China

A latent class model is developed to accommodate preference heterogeneity across commuters with respect to their mode choice between electric bike, private car, and public bus within the context of China. A three-segment solution – ‘electric bike individuals’, ‘private car addicts’, and ‘public bus enthusiasts’ – is identified, each characterized by heterogeneous preferences regarding specific mode attributes and unique socio-demographic profile. The choice model confirms the determinative effects of perceived alternative attributes on commuting mode choice, while the traditionally used objective attributes – travel time and cost – are found to have relatively small influences. The membership model provides solid explanations for these segment-specific preferences. This study provides a better understanding of the nature of mode choice behavior, which can be useful for strategies tailored to a specific segment in order to promote the use of sustainable transport modes.     

Modelling the adoption intention and installation choice of an automotive after-market mild-solar-hybridization kit

Despite the recent commercial success of hybrid, plug-in hybrid and electric vehicles their market share is still insufficient to produce either a significant impact on energy consumption on a global basis or a profitable automotive segment. In this context, the possibility of upgrading conventional vehicles to hybrid electric vehicles is gaining increasing interest.To this aim this paper investigated and modelled the intention to install an after-market hybridization solar-kit (HySolarKit) in order to ascertain the main behavioural determinants of the choice process and set up an operational model with which to estimate the market potential of such technology. In particular, two behavioural stages of the choice process were analysed and modelled: (i) the intention to adopt the HySolarKit; (ii) the choice to install the HySolarKit. Both issues were addressed through ad hoc stated preference surveys carried out in two different Italian cities, and through the specification and the calibration of discrete choice models based on the behavioural paradigm of random utility theory. Different modelling solutions (homoscedastic and heteroscedastic) were compared in terms of goodness-of-fit and sensitivity to level-of-service attributes. The results showed the technological potential of the HySolarKit, and that both behavioural stages may be effectively modelled through random utility theory. Estimation results allowed an interpretation of the main determinants of the investigated phenomena, making it possible to quantify the potential effects and the concerns towards such a green solution, and making it possible to draw up operative marketing strategies. In particular, the intention to adopt the kit mainly depends on socio-economic factors as well as activity-related and attitudinal attributes, whereas the probability of installing the kit is greatly affected, to the same extent, by installation cost, the charging cost and the weekly mileage driven.     

Modeling unobserved heterogeneity using finite mixture random parameters for spatially correlated discrete count data

Road segments with identical site-specific attributes often exhibit significantly different crash counts due to unobserved reasons. The extent of unobserved heterogeneity associated with a road feature is to be estimated prior to selecting the relevant safety treatment. Moreover, crash count data is often over-dispersed and spatially correlated. This paper proposes a spatial negative binomial specification with random parameters for modeling crash counts of contiguous road segments. The unobserved heterogeneity is incorporated using a finite multi-variate normal mixture prior on the random parameters; this allows for non-normality, skewness in the distribution of the random parameters, facilitates correlation across the random parameters, and relaxes any distributional assumptions. The model extracts the inherent groups of road segments with crash counts that are equally sensitive to the road attributes on an average; the heterogeneity within these groups is also allowed in the proposed framework. The specification simultaneously accounts for potential spatial correlation of the crash counts from neighboring road segments. A Gibbs sampling framework is proposed that leverages recent theoretical developments on data-augmentation algorithms, and elegantly sidesteps many of the computational difficulties usually associated with Bayesian inference of count models. Empirical results suggests the presence of two latent groups and spatial correlation within the study road network. Road features with significantly different effect on crash counts across two latent groups of road segments were identified.     

Investigating heterogeneity in social influence by social distance in car-sharing decisions under uncertainty: A regret-minimizing hybrid choice model framework based on sequential stated adaptation experiments

The present study is designed to investigate social influence in car-sharing decisions under uncertainty. Social influence indicates that individuals’ decisions are influenced by the choices made by members of their social networks. An individual may experience different degrees of influence depending on social distance, i.e. the strength of the social relationship between individuals. Such heterogeneity in social influence has been largely ignored in the previous travel behavior research. The data used in this study stems from an egocentric social network survey, which measures the strength of the social relationships of each respondent. In addition, a sequential stated adaptation experiment was developed to capture more explicitly the effect of social network choices on the individual decision-making process. Social distance is regarded as a random latent variable. The estimated social distance and social network choices are incorporated into a social influence variable, which is treated as an explanatory variable in the car-sharing decision model. To simultaneously estimate latent social distance and the effects of social influence on the car-sharing decision, we expand the hybrid choice framework to incorporate the latent social distance model into discrete choice analysis. The estimation results show substantial social influence in car-sharing decisions. The magnitude of social influence varies according to the type of relationship, similarity of socio-demographics and the number of social interactions.     

Stated choices and benefit estimates in the context of traffic calming schemes: Utility maximization,regret minimization,or both?

This paper proposes a discrete mixture model which assigns individuals, up to a probability, to either a class of random utility (RU) maximizers or a class of random regret (RR) minimizers, on the basis of their sequence of observed choices. Our proposed model advances the state of the art of RU–RR mixture models by (i) adding and simultaneously estimating a membership model which predicts the probability of belonging to a RU or RR class; (ii) adding a layer of random taste heterogeneity within each behavioural class; and (iii) deriving a welfare measure associated with the RU–RR mixture model and consistent with referendum-voting, which is the adequate mechanism of provision for such local public goods. The context of our empirical application is a stated choice experiment concerning traffic calming schemes. We find that the random parameter RU–RR mixture model not only outperforms its fixed coefficient counterpart in terms of fit—as expected—but also in terms of plausibility of membership determinants of behavioural class. In line with psychological theories of regret, we find that, compared to respondents who are familiar with the choice context (i.e. the traffic calming scheme), unfamiliar respondents are more likely to be regret minimizers than utility maximizers.     

Inference on mode preferences,vehicle purchases,and the energy paradox using a Bayesian structural choice model

Discrete choice modeling is experiencing a reemergence of research interest in the inclusion of latent variables as explanatory variables of consumer behavior. There are several reasons that motivate the integration of latent attributes, including better-informed modeling of random consumer heterogeneity and treatment of endogeneity. However, current work still is at an early stage and multiple simplifying assumptions are usually imposed. For instance, most previous applications assume all of the following: independence of taste shocks and of latent attributes, exclusion restrictions, linearity of the effect of the latent attributes on the utility function, continuous manifest variables, and an a priori bound for the number of latent constructs. We derive and apply a structural choice model with a multinomial probit kernel and discrete effect indicators to analyze continuous latent segments of travel behavior, including inference on the energy paradox. Our estimator allows for interaction and simultaneity among the latent attributes, residual correlation, nonlinear effects on the utility function, flexible substitution patterns, and temporal correlation within responses of the same individual. Statistical properties of the Bayes estimator that we propose are exact and are not affected by the number of latent attributes.     

Using ordered attitudinal indicators in a latent variable choice model: a study of the impact of security on rail travel behaviour

There is growing interest in the use of models that recognise the role of individuals’ attitudes and perceptions in choice behaviour. Rather than relying on simple linear approaches or a potentially bias-inducing deterministic approach based on incorporating stated attitudinal indicators directly in the choice model, researchers have recently recognised the latent nature of attitudes. The uptake of such latent attitude models in applied work has however been slow, while a number of overly simplistic assumptions are also commonly made. In this article, we present an application of jointly estimated attitudinal and choice models to a real-world transport study, looking at the role of latent attitudes in a rail travel context. Our results show the impact that concern with privacy, liberty and security, and distrust of business, technology and authority have on the desire for rail travel in the face of increased security measures, as well as for universal security checks. Alongside demonstrating the applicability of the model in applied work, we also address a number of theoretical issues. We first show the equivalence of two different normalisations discussed in the literature. Unlike many other latent attitude studies, we explicitly recognise the repeated choice nature of the data. Finally, the main methodological contribution comes in replacing the typically used continuous model for attitudinal response by an ordered logit structure which more correctly accounts for the ordinal nature of the indicators.     

Making use of respondent reported processing information to understand attribute importance: a latent variable scaling approach

In recent years we have seen an explosion of research seeking to understand the role that rules and heuristics might play in improving the predictive capability of discrete choice models, as well as delivering willingness to pay estimates for specific attributes that may (and often do) differ significantly from estimates based on a model specification that assumes all attributes are relevant. This paper adds to that literature in one important way—it explicitly recognises the endogeneity issues raised by typical attribute non-attendance treatments and conditions attribute parameters on underlying unobserved attribute importance ratings. We develop a hybrid model system involving attribute processing and outcome choice models in which latent variables are introduced as explanatory variables in both parts of the model, explaining the answers to attribute processing questions and explaining heterogeneity in marginal sensitivities in the choice model. The resulting empirical model explains how lower latent attribute importance leads to a higher probability of indicating that an attribute was ignored or that it was ranked as less important, as well as increasing the probability of a reduced value for the associated marginal utility coefficient in the choice model. The model does so by treating the answers to information processing questions as dependent rather than explanatory variables, hence avoiding potential risk of endogeneity bias and measurement error.     

Methodological challenges in modelling the choice of mode for a new travel alternative using binary stated choice data – The case of high speed rail in Norway

Binary stated choices between traveller’s current travel mode and a not-yet-existing mode might be used to build a forecasting model with all (current and future) travel alternatives. One challenge with this approach is the identification of the most appropriate inter-alternative error structure of the forecasting model.By critically assessing the practise of translating estimated group scale parameters into nest parameters, we illustrate the inherent limitations of such binary choice data. To overcome some of the problems, we use information from both stated and revealed choice data and propose a model with a cross-nested logit specification, which is estimated on the pooled data set.     

Does the choice model method and/or the data matter?

The opportunity to have seven data sets associated with a stated choice experiment that are very similar in content and design is rare, and provides an opportunity to look in detail at the empirical evidence within and between each data set in the context of a range of discrete choice estimation methods, from multinomial logit to latent class to scale multinomial logit to mixed logit, and the most general model, generalized mixed multinomial logit that accounts for preference and scale heterogeneity. Given the problems associated with data from different countries and time periods, we estimate separate models for each data set, obtaining values of travel time savings that are then updated post estimation to a common dollar for comparative purposes. We also pooled all data sets for a scaled MNL model, treating each data set as a set of three separate utility expressions, but linked to the other data sets through scale heterogeneity. This is not behaviourally appropriate with MNL, latent class or mixed logit. The main question investigated is whether there exists greater synergy in the willingness to pay evidence within model form across data sets compared to across model forms within data sets. The evidence suggests that there is a relatively greater convergence of evidence across the choice models, with the exception of generalized mixed logit, after controlling for data set differences; and there is strong evidence to suggest that differences between data sets do matter.     

Allowing for heterogeneous decision rules in discrete choice models: an approach and four case studies

The study of respondent heterogeneity is one of the main areas of research in the field of choice modelling. The general emphasis is on variations across respondents in relative taste parameters while maintaining the assumption of homogeneous utility maximising decision rules. While recent work has allowed for differences in the utility specification across respondents in the context of looking at heterogeneous information processing strategies, the underlying assumption that all respondents employ the same choice paradigm remains. This is despite evidence in the literature that different paradigms work differently well on given datasets. In this article, we argue that such differences may in fact extend to respondents within a single dataset. We accommodate these differences in a latent class model, where individual classes make use of different underlying paradigms. We present four applications using three different datasets, showing mixtures between “standard” random utility maximisation models and lexicography based models, models with multiple reference points, elimination by aspects models and random regret minimisation models. In each of the case studies, the behavioural mixing model obtains significant gains in fit over the base structure where all respondents are hypothesised to use the same rule. The findings offer important further insights into the behavioural patterns of respondents. There is also evidence that what is retrieved as taste heterogeneity in standard models may in fact be heterogeneity in decision rules.     

Commuters’ willingness-to-pay for improvement of transfer facilities in and around metro stations – A case study in Kolkata

Although several cities in India are developing the metro system, there are lacunas associated with transfer facilities in and around metro stations. The present work aims to investigate the perception of commuters of Kolkata city, India in terms of their willingness-to-pay (WTP) for improvement of transfer facilities. A stated preference survey instrument was designed to collect choice responses from metro commuters and the database was analysed by developing random parameter logit (RPL) models. The decomposition effects of various socioeconomic and trip characteristics on mean estimates were also investigated in random parameter logit models with heterogeneity. The work indicates significantly high WTP of metro commuters as compared to the average metro fare for improvement of various qualitative attributes of transfer facility such as ‘facility for level change’, ‘visual communication’, ‘pedestrian crossing’, and ‘pedestrian environment’. The WTP values are also found to vary across different groups of commuter formed on the basis of ‘trip purpose’, ‘monthly household income’, ‘station type’ and ‘metro fare’. ‘Work trip’ commuters are found to have higher WTP for improvement of access time, pedestrian environment and use of an escalator over the elevator. On the other hand, ‘high-income group’ commuters have shown higher WTP for improvement of access time, pedestrian crossing, and pedestrian environment. While ‘high fare group’ commuters have higher WTP for access time and pedestrian environment, heterogeneity is also observed in WTP for facility for level change, pedestrian crossing, and pedestrian environment across commuters using different ‘station type’ (underground, at-grade, and elevated). The findings from the study provide a basis for formulating policies for the improvement of transfer facilities in and around metro stations giving due attention to the preference of commuters having different socioeconomic and trip characteristics.     

Stochastic frontier estimation of budgets for Kuhn–Tucker demand systems: Application to activity time-use analysis

We propose a stochastic frontier approach to estimate budgets for the multiple discrete–continuous extreme value (MDCEV) model. The approach is useful when the underlying time and/or money budgets driving a choice situation are unobserved, but the expenditures on the choice alternatives of interest are observed. Several MDCEV applications hitherto used the observed total expenditure on the choice alternatives as the budget to model expenditure allocation among choice alternatives. This does not allow for increases or decreases in the total expenditure due to changes in choice alternative-specific attributes, but only allows a reallocation of the observed total expenditure among different alternatives. The stochastic frontier approach helps address this issue by invoking the notion that consumers operate under latent budgets that can be conceived (and modeled) as the maximum possible expenditure they are willing to incur. The proposed method is applied to analyze the daily out-of-home activity participation and time-use patterns in a survey sample of non-working adults in Florida. First, a stochastic frontier regression is performed on the observed out-of-home activity time expenditure (OH-ATE) to estimate the unobserved out-of-home activity time frontier (OH-ATF). The estimated frontier is interpreted as a subjective limit or maximum possible time individuals can allocate to out-of-home activities and used as the time budget governing out-of-home time-use choices in an MDCEV model. The efficacy of this approach is compared with other approaches for estimating time budgets for the MDCEV model, including: (a) a log-linear regression on the total observed expenditure for out-of-home activities and (b) arbitrarily assumed, constant time budgets for all individuals in the sample. A comparison of predictive accuracy in time-use patterns suggests that the stochastic frontier and log-linear regression approaches perform better than arbitrary assumptions on time budgets. Between the stochastic frontier and log-linear regression approaches, the former results in slightly better predictions of activity participation rates while the latter results in slightly better predictions of activity durations. A comparison of policy simulations demonstrates that the stochastic frontier approach allows for the total out-of-home activity time expenditure to either expand or shrink due to changes in alternative-specific attributes. The log-linear regression approach allows for changes in total time expenditure due to changes in decision-maker attributes, but not due to changes in alternative-specific attributes.     

Modelling parking choices considering user heterogeneity

We examine car driver’s behaviour when choosing a parking place; the alternatives available are free on-street parking, paid on-street parking and parking in an underground multi-storey car park. A mixed logit model, allowing for correlation between random taste parameters and estimated using stated choice data, is used to infer values of time, both when looking for a parking space and for accessing the final destination. Apart from the cost of parking, we found that vehicle age was a key variable when choosing where to park in Spain. We also found that the perception of the parking charge was fairly heterogeneous, depending both on the drivers’ income levels and whether or not they were local residents. Our results can be generalised for personalised policy making related with parking demand management.     

Traffic accident risk perception among drivers: a latent variable approach

ABSTRACT

Governments require decision tools to deal with road traffic accidents, a pandemic resulting in millions of deaths around the world. Evidence shows that human factors are one of the major causes of road accidents, and there is much interest in identifying variables that may have an impact on drivers’ perception of risk. To this aim, we design a stated choice experiment with eight hypothetical driving scenarios considering attributes that have been strongly associated with increased accident risks: (i) driving speed, (ii) driving the wrong way in a one-way street, (iii) overtaking on a bend, and (iv) driving under the influence of alcohol or drugs. Data from a sample of survey respondents are used to estimate a hybrid discrete choice model incorporating two latent variables, Driver Concentration and Safe Driving. Our results may contribute to the design of public policies geared to prevent accidents by encouraging safer driving behaviour.     

Accuracy of the Gothenburg congestion charges forecast

This paper explores the accuracy of the transport model forecast of the Gothenburg congestion charges, implemented in 2013. The design of the charging system implies that the path disutility cannot be computed as a sum of link attributes. The route choice model is therefore implemented as a hierarchical algorithm, applying a continuous value of travel time (VTT) distribution. The VTT distribution was estimated from stated choice (SC) data. However, based on experience of impact forecasting with a similar model and of impact outcome of congestion charges in Stockholm, the estimated VTT distribution had to be stretched to the right. We find that the forecast traffic reductions across the cordon and travel time gains were close to those observed in the peak. However, the reduction in traffic across the cordon was underpredicted off-peak. The necessity to make the adjustment indicates that the VTT inferred from SC data does not reveal the travellers’ preferences, or that there are factors determining route choice other than those included in the model: travel distance, travel time and congestion charge.     

An empirical comparison of travel choice models that capture preferences for compromise alternatives

Compromise alternatives have an intermediate performance on each or most attributes rather than having a poor performance on some attributes and a strong performance on others. The relative popularity of compromise alternatives among decision-makers has been convincingly established in a wide range of decision contexts, while being largely ignored in travel behavior research. We discuss three (travel) choice models that capture a potential preference for compromise alternatives. One approach, which is introduced in this paper, involves the construction of a so-called compromise variable which indicates to what extent (i.e., on how many attributes) a given alternative is a compromise alternative in its choice set. Another approach consists of the recently introduced random regret-model form, where the popularity of compromise alternatives emerges endogenously from the regret minimization-based decision rule. A third approach consists of the contextual concavity model, which is known for favoring compromise alternatives by means of a locally concave utility function. Estimation results on a stated route choice dataset show that, in terms of model fit and predictive ability, the contextual concavity and random regret models appear to perform better than the model that contains an added compromise variable.