Effects of task complexity and time pressure on activity-travel choices: heteroscedastic logit model and activity-travel simulator experiment

This paper derives, estimates and applies a discrete choice model of activity-travel behaviour that accommodates potential effects of task complexity and time pressure on decision-making. To the best of our knowledge, this is the first time that both factors (task complexity and time pressure) are jointly captured in a discrete choice model. More specifically, our heteroscedastic logit model captures potential impacts of task complexity and time pressure through the scale of the utility of activity-travel options. We collect data using a novel activity-travel simulator experiment that has been specifically designed with the aim of testing our model. Results are in line with expectations, in that higher levels of task complexity and time pressure are found to result in a smaller scale of utility. In other words, higher levels of task complexity and time pressure lead to more random choice behaviour and as a consequence to less pronounced differences in choice probabilities between alternatives. An empirical illustration suggests that choice probability-differences between models that do and those that do not capture these effects, can be very substantial; this in turn suggests that failing to capture the effects of task complexity and time pressure in discrete choice models of activity travel decision-making might lead to serious bias in forecasts of the effects of transport policies.     

The accuracy of the multinomial logit model as an approximation to the multinomial probit model of travel demand

The multinomial probit model of travel demand is considerably more general but much less tractable than the better-known multinomial logit model. In an effort to determine the effects of using the relatively simple logit model in situations where the assumptions of probit modeling are satisfied but those of logit modeling are not, the accuracy of the multinomial logit model as an approximation to a variety of three-alternative probit models has been evaluated. Multinomial logit can give highly erroneous estimates of the choice probabilities of multinomial probit models. However, logit models appear to give asymptotically accurate estimates of the ratios of the coefficients of the systematic components of probit utility functions, even when the logit choice probabilities differ greatly from the probit ones. Large estimation data sets are not necessarily needed to enable likelihood ratio tests to distinguish three-alternative probit models from logit models that give seriously erroneous estimates of the probit choice probabilities. Inclusion of alternative-specific dummy variables in logit utility functions cannot be relied upon to reduce significantly the errors of logit approximations to the choice probabilities of probit models whose utility functions do not contain the dummies.     

A utility maximizing model of the demand for multi-destination non-work travel

The multinomial probit model of travel demand is considerably more general but much less tractable than the better-known multinomial logit model. In an effort to determine the effects of using the relatively simple logit model in situations where the assumptions of probit modeling are satisfied but those of logit modeling are not, the accuracy of the multinomial logit model as an approximation to a variety of three-alternative probit models has been evaluated. Multinomial logit can give highly erroneous estimates of the choice probabilities of multinomial probit models. However, logit models appear to give asymptotically accurate estimates of the ratios of the coefficients of the systematic components of probit utility functions, even when the logit choice probabilities differ greatly from the probit ones. Large estimation data sets are not necessarily needed to enable likelihood ratio tests to distinguish three-alternative probit models from logit models that give seriously erroneous estimates of the probit choice probabilities. Inclusion of alternative-specific dummy variables in logit utility functions cannot be relied upon to reduce significantly the errors of logit approximations to the choice probabilities of probit models whose utility functions do not contain the dummies.     

Generation of synthetic datasets for discrete choice analysis

Despite the widespread use of synthetic data in discrete choice analysis, little is known about how the methodology used to generate synthetic datasets influences the properties of parameter estimates and the validity of results based on these estimates. That is, there are two potential sources of biases when using synthetic discrete choice data: (1) bias due to the method used to generate the dataset; and, (2) bias due to parameter estimation. The primary objective of this study is to examine bias due to the underlying data generation method. This study compares three methods for generating synthetic datasets and uses design of experiments and analysis of variance methods to investigate the ability to recover estimates for “true” logsum parameters for nested logit models. The method that uses nested logit probabilities to generate the chosen alternative results in unbiased parameter estimates. The method that is based on Gumbel error component approximations reveals that while the error components themselves are unbiased, subtle empirical identification problems can arise when these error components are combined with synthetically generated utility functions. The method that is based on normal error component approximations reveals that all logsum coefficients are biased upwards; the bias dramatically increases for those nests that have a low choice frequency and is most pronounced for those nests with high correlations among alternatives. Based on the results of the analysis, several recommendations for the generation of synthetic datasets for discrete choice analyses are provided.     

Experience as a conditioning effect on choice: Does it matter whether it is exogenous or endogenous?

Previous choice studies have proposed a way to condition the utility of each alternative in a choice set on experience with the alternatives accumulated over previous periods, defined either as a mode used or not in a most recent trip, or the mode chosen in their most recent trip and the number of similar one-way trips made during the last week. The paper found that the overall statistical performance of the mixed logit model improved significantly, suggesting that this conditioning idea has merit. Experience was treated as an exogenous influence linked to the scale of the random component, and to that extent it captures some amount of the heterogeneity in unobserved effects, purging them of potential endogeneity. The current paper continues to investigate the matter of endogeneity versus exogeneity. The proposed approach implements the control function method through the experience conditioning feature in a choice model. We develop two choice models, both using stated preference data. The paper extends the received contribution in that we allow for the endogenous variable to have an impact on the attributes through a two stage method, called the Multiple Indicator Solution, originally implemented in a different context and for a single (quality) attribute, in which stage two is the popular control function method. In the first stage, the entire utility expression associated with all observed attributes is conditioned on the prior experience with an alternative. Hence, we are capturing possible correlates associated with each and every attribute and not just one selected attribute. We find evidence of potential endogeneity. The purging exercise however, results in both statistical similarities and differences in time and cost choice elasticities and mean estimates of the value of travel time savings. We are able to identify a very practical method to correct for possible endogeneity under experience conditioning that will encourage researchers and practitioners to use such an approach in more advanced non-linear discrete choice models as a matter of routine.

     

Price-based regulation of oligopolistic markets under discrete choice models of demand

We propose a framework to find optimal price-based policies to regulate markets characterized by oligopolistic competition and in which consumers make a discrete choice among a finite set of alternatives. The framework accommodates general discrete choice models available in the literature in order to capture heterogeneous consumer behavior. In our work, consumers are utility maximizers and are modeled according to random utility theory. Suppliers are modeled as profit maximizers, according to the traditional microeconomic treatment. Market competition is modeled as a non-cooperative game, for which an approximate equilibrium solution is sought. Finally, the regulator can affect the behavior of all other agents by giving subsidies or imposing taxes to consumers. In transport markets, economic instruments might target specific alternatives, to reduce externalities such as congestion or emissions, or specific segments of the population, to achieve social welfare objectives. In public policy, different agents have different individual or social objectives, possibly conflicting, which must be taken into account within a social welfare function. We present a mixed integer optimization model to find optimal policies subject to supplier profit maximization and consumer utility maximization constraints. Then, we propose a model-based heuristic approach based on the fixed-point iteration algorithm that finds an approximate equilibrium solution for the market. Numerical experiments on an intercity travel case study show how the regulator can optimize its decisions under different scenarios.

     

Accounting for stochastic variables in discrete choice models

The estimation of discrete choice models requires measuring the attributes describing the alternatives within each individual’s choice set. Even though some attributes are intrinsically stochastic (e.g. travel times) or are subject to non-negligible measurement errors (e.g. waiting times), they are usually assumed fixed and deterministic. Indeed, even an accurate measurement can be biased as it might differ from the original (experienced) value perceived by the individual.Experimental evidence suggests that discrepancies between the values measured by the modeller and experienced by the individuals can lead to incorrect parameter estimates. On the other hand, there is an important trade-off between data quality and collection costs. This paper explores the inclusion of stochastic variables in discrete choice models through an econometric analysis that allows identifying the most suitable specifications. Various model specifications were experimentally tested using synthetic data; comparisons included tests for unbiased parameter estimation and computation of marginal rates of substitution. Model specifications were also tested using a real case databank featuring two travel time measurements, associated with different levels of accuracy.Results show that in most cases an error components model can effectively deal with stochastic variables. A random coefficients model can only effectively deal with stochastic variables when their randomness is directly proportional to the value of the attribute. Another interesting result is the presence of confounding effects that are very difficult, if not impossible, to isolate when more flexible models are used to capture stochastic variations. Due the presence of confounding effects when estimating flexible models, the estimated parameters should be carefully analysed to avoid misinterpretations. Also, as in previous misspecification tests reported in the literature, the Multinomial Logit model proves to be quite robust for estimating marginal rates of substitution, especially when models are estimated with large samples.     

Adaptive route choices in risky traffic networks: A prospect theory approach

This paper deals with route choice models capturing travelers’ strategic behavior when adapting to revealed traffic conditions en route in a stochastic network. The strategic adaptive behavior is conceptualized as a routing policy, defined as a decision rule that maps from all possible revealed traffic conditions to the choices of next link out of decision nodes, given information access assumptions. In this paper, we use a specialized example where a variable message sign provides information about congestion status on outgoing links. We view the problem as choice under risk and present a routing policy choice model based on the cumulative prospect theory (CPT), where utility functions are nonlinear in probabilities and thus flexible attitudes toward risk can be captured.In order to illustrate the differences between routing policy and non-adaptive path choice models as well as differences between models based on expected utility (EU) theory and CPT, we estimate models based on synthetic data and compare them in terms of prediction results. There are large differences in path share predictions and the results demonstrate the flexibility of the CPT model to represent varying degrees of risk aversion and risk seeking depending on the outcome probabilities.     

On the flexibility of using marginal distribution choice models in traffic equilibrium

Traffic equilibrium models are fundamental to the analysis of transportation systems. The stochastic user equilibrium (SUE) model which relaxes the perfect information assumption of the deterministic user equilibrium is one such model. The aim of this paper is to develop a new user equilibrium model, namely the MDM-SUE model, that uses the marginal distribution model (MDM) as the underlying route choice model. In this choice model, the marginal distributions of the path utilities are specified but the joint distribution is not. By focusing on the joint distribution that maximizes expected utility, we show that MDM-SUE exists and is unique under mild assumptions on the marginal distributions. We develop a convex optimization formulation for the MDM-SUE. For specific choices of marginal distributions, the MDM-SUE model recreates the optimization formulation of logit SUE and weibit SUE. Moreover, the model is flexible since it can capture perception variance scaling at the route level and allows for modeling different user preferences by allowing for skewed distributions and heavy tailed distributions. The model can also be generalized to incorporate bounded support distributions and discrete distributions which allows to distinguish between used and unused routes within the SUE framework. We adapt the method of successive averages to develop an efficient approach to compute MDM-SUE traffic flows. In our numerical experiments, we test the ability of MDM-SUE to relax the assumption that the error terms are independently and identically distributed random variables as in the logit models and study the additional modeling flexibility that MDM-SUE provides on small-sized networks as well as on the large network of the city of Winnipeg. The results indicate that the model provides both modeling flexibility and computational tractability in traffic equilibrium.     

A portfolio theory of route choice

Although many individual route choice models have been proposed to incorporate travel time variability as a decision factor, they are typically still deterministic in the sense that the optimal strategy requires choosing one particular route that maximizes utility. In contrast, this study introduces an individual route choice model where choosing a portfolio of routes instead of a single route is the best strategy for a rational traveler who cares about both journey time and lateness when facing stochastic network conditions. The proposed model is compared with UE and SUE models and the difference in both behavioral foundation and model characteristics is highlighted. A numerical example is introduced to demonstrate how such model can be used in traffic assignment problem. The model is then tested with GPS data collected in metropolitan Minneapolis–St. Paul, Minnesota. Our data suggest there is no single dominant route (defined here as a route with the shortest travel time for a 15 day period) in 18% of cases when links travel times are correlated. This paper demonstrates that choosing a portfolio of routes could be the rational choice of a traveler who wants to optimize route decisions under variability.     

Should I stay or should I go? Investigating route switching behavior from revealed preferences data

A large variety of factors influence the route choice decisions of road users, and modelers consider these factors within the perceived utility that road users are assumed to maximize. However, this perceived utility may be different even for the same origin–destination pair and this leads road users to choose different routes for different trips. In this study, we focus on this particular phenomenon of route switching behavior by estimating discrete choice models with the aim of understanding the key factors at its foundation. The estimated route choice models account for route characteristics, socio-economic information, activity based data, inertial mechanism and learning effects, and they are applied to revealed preference data consisting of 677 actual day by day route choices (referred to 77 road users) collected by GPS in Cagliari (Italy). Route switching models were estimated with both fixed and random coefficient models. The model estimation results show that the variables referred to habit and learning have an important relevance on explaining the route switching phenomenon. Specifically, the higher is the travel habit, the less is the propensity of the road users to switch their route. Moreover, the learning effect shows that the accumulation of past experiences has more influence on the choice than the most recent ones.

     

Non-linear utility functions in models of travel choice behavior

Models of individual choice behavior have been extensively developed and used in travel prediction during the last ten years. These models are generally formulated with utility functions that are linear in parameters. Theories of economics and psychology suggest that the true relationship between service variables and utility is non-linear. In this paper we demonstrate that non-linear transformations of time and cost variables produce statistically significant improvements in the model estimated, have a theoretically appealing interpretation, and lead to managerially important differences in policy evaluations. These results support the need to refine the specification of choice utility functions based on theoretical considerations and empirical research.     

A behavioral housing search model: Two-stage hazard-based and multinomial logit approach to choice-set formation and location selection

Residential location search has become an important topic to both practitioners and researchers as more detailed and disaggregate land-use and transportation demand models are developed which require information on individual household location decisions. The housing search process starts with an alternative formation and screening stage. At this level households evaluate all potential alternatives based on their lifestyle, preferences, and utilities to form a manageable choice set with a limited number of plausible alternatives. Then the final residential location is selected among these alternatives. This two-stage decision making process can be used for both aggregate zone-level selection as well as searching disaggregate parcel or building-based housing markets for potential dwellings. In this paper a zonal level household housing search model is developed. Initially, a household specific choice set is drawn from the entire possible alternatives in the area based on the average household work distance to each alternative. Following the choice set formation step, a discrete choice model is utilized for modeling the final residential zone selection of the household. A hazard-based model is used for the choice set formation module while the final choice selection is modeled using a multinomial logit formulation with a deterministic sample correction factor. The approach presented in the paper provides a remedy for the large choice set problem typically faced in housing search models.     

Effects of incorporating latent and attitudinal information in mode choice models

Abstract

Hybrid choice modelling approaches allow latent variables in mode choice utility functions to be addressed. However, defining attitude and behavior as latent variables is influenced by the researcher's assumptions. Therefore, it is better to capture the effects of latent behavioral and attitudinal factors as latent variables than defining behaviors and attitudes per se. This article uses a hybrid choice model for capturing such latent effects, which will herein be referred to as modal captivity effects in commuting mode choice. Latent modal captivity refers to the unobserved and apparently unexplained attraction towards a specific mode of transportation that is resulting from latent attitude and behavior of passengers in addition to the urban transportation system. In empirical models, the latent modal captivity variables are explained as functions of different observed variables. Empirical models show significant improvement in fitting observed data as well as improved understanding of travel behavior.     

The Mixed Logit model: The state of practice

The mixed logit model is considered to be the most promising state of the art discrete choice model currently available. Increasingly researchers and practitioners are estimating mixed logit models of various degrees of sophistication with mixtures of revealed preference and stated choice data. It is timely to review progress in model estimation since the learning curve is steep and the unwary are likely to fall into a chasm if not careful. These chasms are very deep indeed given the complexity of the mixed logit model. Although the theory is relatively clear, estimation and data issues are far from clear. Indeed there is a great deal of potential mis-inference consequent on trying to extract increased behavioural realism from data that are often not able to comply with the demands of mixed logit models. Possibly for the first time we now have an estimation method that requires extremely high quality data if the analyst wishes to take advantage of the extended behavioural capabilities of such models. This paper focuses on the new opportunities offered by mixed logit models and some issues to be aware of to avoid misuse of such advanced discrete choice methods by the practitioner.     

Random covariance heterogeneity in discrete choice models

In this paper, we extend the standard discrete choice modelling framework by allowing for random variations in the substitution patterns between alternatives across respondents, leading to increased model flexibility. The paper shows how such a Mixed Covariance model can be specified either with purely random variation or with a mixture of random and deterministic variation. Additionally, the model can be based on an underlying GEV or ECL structure. Finally, the model can be specified as a continuous mixture or as a discrete mixture. An application on Stated Preference data for the choice of departure time and travel mode shows that important gains in model performance can be obtained by allowing for random covariance heterogeneity. Furthermore, the approach leads to significant differences in the implied willingness to pay measures, and the substitution patterns between alternatives.     

A stochastic model of traffic flow: Theoretical foundations

In a variety of applications of traffic flow, including traffic simulation, real-time estimation and prediction, one requires a probabilistic model of traffic flow. The usual approach to constructing such models involves the addition of random noise terms to deterministic equations, which could lead to negative traffic densities and mean dynamics that are inconsistent with the original deterministic dynamics. This paper offers a new stochastic model of traffic flow that addresses these issues. The source of randomness in the proposed model is the uncertainty inherent in driver gap choice, which is represented by random state dependent vehicle time headways. A wide range of time headway distributions is allowed. From the random time headways, counting processes are defined, which represent cumulative flows across cell boundaries in a discrete space and continuous time conservation framework. We show that our construction implicitly ensures non-negativity of traffic densities and that the fluid limit of the stochastic model is consistent with cell transmission model (CTM) based deterministic dynamics.     

A model of daily time allocation to discretionary out-of-home activities and trips

This paper presents a model of discrete activity choice and continuous resource allocation which is based on the premise of random utility maximization and which can be conveniently estimated using existing statistical software packages. The model derivation involves virtually no approximations and adheres strictly to the utility maximization concept. The empirical analysis applies the model to the participation choice and resource (time) allocation to nonwork, out-of-home activities by workers. The statistical results show that activity choice and time allocation are governed by the same mechanism as the utilitarian assumptions indicate and support the theoretical framework employed in the model development.     

Random regret minimization or random utility maximization: an exploratory analysis in the context of automobile fuel choice

Interest in alternative behavioural paradigms to random utility maximization (RUM) has existed ever since the dominance of the RUM formulation. One alternative is known as random regret minimization (RRM), which suggests that when choosing between alternatives, decision makers aim to minimize anticipated regret. Although the idea of regret is not new, its incorporation into the same discrete choice framework of RUM is very recent. This paper is the first to apply the RRM‐model framework to model choice amongst durable goods. Specifically, we estimate and compare the RRM and RUM models in a stated choice context of choosing amongst vehicles fuelled with petrol, diesel and hybrid (associated with specific levels of fuel efficiency and engine capacity). The RRM model is found to achieve a marginally better fit (using a non‐nested test of differences) than its equally parsimonious RUM counterpart. As a second contribution, we derive a formulation for regret‐based elasticities and compare utility‐based and regret‐based elasticities in the context of stated vehicle type choices. We find that in the context of our choice data, mean estimates of elasticities are different for many of the attributes and alternatives. Copyright © 2011 John Wiley & Sons, Ltd.