Effects of incorporating latent and attitudinal information in mode choice models

Abstract

Hybrid choice modelling approaches allow latent variables in mode choice utility functions to be addressed. However, defining attitude and behavior as latent variables is influenced by the researcher's assumptions. Therefore, it is better to capture the effects of latent behavioral and attitudinal factors as latent variables than defining behaviors and attitudes per se. This article uses a hybrid choice model for capturing such latent effects, which will herein be referred to as modal captivity effects in commuting mode choice. Latent modal captivity refers to the unobserved and apparently unexplained attraction towards a specific mode of transportation that is resulting from latent attitude and behavior of passengers in addition to the urban transportation system. In empirical models, the latent modal captivity variables are explained as functions of different observed variables. Empirical models show significant improvement in fitting observed data as well as improved understanding of travel behavior.     

Modeling travel behavior by the structural relationships between lifestyle,built environment and non-working trips

In the context of sustainable urban transport in developing countries, individuals’ travel behavior faces multiple factors which influence their mobility patterns. Recognizing these factors could be a favorable method to organize more regular and sustainable trip patterns. This study aims to identify the less well-known lifestyle along with more popular built environment as the main factors which shape travel behaviors. Employing data from 900 respondents of 22 urban areas in city of Shiraz, Iran, this paper explores travel behaviors as non-working trip frequencies by different modes. Results of structural equation model indicate a strong significant effect of individual’s lifestyle patterns on their non-working trips. However, built environment impact on travel behavior is small compared to lifestyle. Besides, other variables such as travel attitudes and socio-economic factors stay crucial in the mode choice selection. These findings indicate the necessity of regarding lifestyle orientations in travel studies as well as objective factors such as land use attributes.     

The effects of activity-travel context and individual attitudes on car-sharing decisions under travel time uncertainty: A hybrid choice modeling approach

People’s daily decision to use car-sharing rather than other transport modes for conducting a specific activity has been investigated recently in assessing the market potential of car-sharing systems. Most studies have estimated transport mode choice models with an extended choice set using attributes such as average travel time and costs. However, car-sharing systems have some distinctive features: users have to reserve a car in advance and pay time-based costs for using the car. Therefore, the effects of activity-travel context and travel time uncertainty require further consideration in models that predict car-sharing demand. Moreover, the relationships between individual latent attitudes and the intention to use car-sharing have not yet been investigated in much detail. In contributing to the research on car-sharing, the present study is designed to examine the effects of activity-travel context and individual latent attitudes on short-term car-sharing decisions under travel time uncertainty. The effects of all these factors were simultaneously estimated using a hybrid choice modeling framework. The data used in this study was collected in the Netherlands, 2015 using a stated choice experiment. Hypothetical choice situations were designed to collect respondents’ intention to use a shared-car for their travel to work. A total of 791 respondents completed the experiment. The estimation results suggest that time constraints, lack of spontaneity and a larger variation in travel times have significant negative effects on people’s intention to use a shared-car. Furthermore, this intention is significantly associated with latent attitudes about pro-environmental preferences, the symbolic value of cars, and privacy-seeking.     

Multimodal travel groups and attitudes: A latent class cluster analysis of Dutch travelers

For developing sustainable travel policies, it may be helpful to identify multimodal travelers, that is, travelers who make use of more than one mode of transport within a given period of time. Of special interest is identifying car drivers who also use public transport and/or bicycle, as this group is more likely to respond to policies that stimulate the use of those modes. It is suggested in the literature that this group may have less biased perceptions and different attitudes towards those modes. This supposition is examined in this paper by conducting a latent class cluster analysis, which identifies (multi)modal travel groups based on the self-reported frequency of mode use. Simultaneously, a membership function is estimated to predict the probability of belonging to each of the five identified (multi)modal travel groups, as a function of attitudinal variables in addition to structural variables. The results indicate that the (near) solo car drivers indeed have more negative attitudes towards public transport and bicycle, while frequent car drivers who also use public transport have less negative public transport attitudes. Although the results suggest that in four of the five identified travel groups, attitudes are congruent with travel mode use, this is not the case for the group who uses public transport most often. This group has relatively favorable car attitudes, and given that many young, low-income travelers belong to this group, it may be expected that at least part of this group will start using car more often once they can afford it. Based on the results, challenges for sustainable policies are formulated for each of the identified (multi)modal travel groups.     

Exploring key determinants of travel satisfaction for multi-modal trips by different traveler groups

Using a primary dataset from an experimental survey in eight European cities, this study identified the key determinants of satisfaction with individual trip stages as well as overall journey experience for different travel modes and traveler groups. Multivariate statistical analyses were used to examine the relationships between overall satisfaction and travel experience variables, trip complexity, subjective well-being indices, travel-related attitudes as well as individual- and trip-specific attributes. The results indicate that for certain traveler groups, such as women, young and low-income or unemployed travelers, there are distinctive determinants of satisfaction with trip stages for various travel modes. The results also indicate that satisfaction with the primary trip stage is strongly linked to overall trip satisfaction, while satisfaction levels with access and egress trip stages are strongly related to satisfaction with the primary trip stage. Past experience, traveler expectations and attitudes, and the emotional state of travelers are also significant explanatory variables for travel satisfaction. The results indicate that when an individual consciously chooses a particular travel mode, they will report a higher level of satisfaction with that chosen mode. Notwithstanding, while past experience highly influences an individual’s current travel satisfaction, the more they travel with the current mode, the less satisfied they are with their choice. The results of this study highlight the importance of gaining a better understanding of the interaction between instrumental variables and non-instrumental variables at different trip stages and the influence on user preferences, satisfaction and decision-making processes.     

Dynamic travel mode searching and switching analysis considering hidden model preference and behavioral decision processes

This paper proposes a conceptual framework to model the travel mode searching and switching dynamics. The proposed approach is structurally different from existing mode choice models in the way that a non-homogeneous hidden Markov model (HMM) has been constructed and estimated to model the dynamic mode srching process. In the proposed model, each hidden state represents the latent modal preference of each traveler. The empirical application suggests that the states can be interpreted as car loving and carpool/transit loving, respectively. At each time period, transitions between the states are functions of time-varying covariates such as travel time and travel cost of the habitual modes. The level-of-service (LOS) changes are believed to have an enduring impact by shifting travelers to a different state. While longitudinal data is not readily available, the paper develops an easy-to-implement memory-recall survey to collect required process data for the empirical estimation. Bayesian estimation and Markov chain Monte Carlo method have been applied to implement full Bayesian inference. As demonstrated in the paper, the estimated HMM is reasonably sensitive to mode-specific LOS changes and can capture individual and system dynamics. Once applied with travel demand and/or traffic simulation models, the proposed model can describe time-dependent multimodal behavior responses to various planning/policy stimuli.     

The effects of attitudes and personality traits on mode choice

We hypothesise that differences in people’s attitudes and personality traits lead them to attribute varying importance to environmental considerations, safety, comfort, convenience and flexibility. Differences in personality traits can be revealed not only in the individuals’ choice of transport, but also in other actions of their everyday lives—such as how much they recycle, whether they take precautions or avoid dangerous pursuits. Conditioning on a set of exogenous individual characteristics, we use indicators of attitudes and personality traits to form latent variables for inclusion in an, otherwise standard, discrete mode choice model. With a sample of Swedish commuters, we find that both attitudes towards flexibility and comfort, as well as being pro-environmentally inclined, influence the individual’s choice of mode. Although modal time and cost still are important, it follows that there are other ways, apart from economic incentives, to attract individuals to the, from society’s perspective, desirable public modes of transport. Our results should provide useful information to policy-makers and transportation planners developing sustainable transportation systems.     

Using ordered attitudinal indicators in a latent variable choice model: a study of the impact of security on rail travel behaviour

There is growing interest in the use of models that recognise the role of individuals’ attitudes and perceptions in choice behaviour. Rather than relying on simple linear approaches or a potentially bias-inducing deterministic approach based on incorporating stated attitudinal indicators directly in the choice model, researchers have recently recognised the latent nature of attitudes. The uptake of such latent attitude models in applied work has however been slow, while a number of overly simplistic assumptions are also commonly made. In this article, we present an application of jointly estimated attitudinal and choice models to a real-world transport study, looking at the role of latent attitudes in a rail travel context. Our results show the impact that concern with privacy, liberty and security, and distrust of business, technology and authority have on the desire for rail travel in the face of increased security measures, as well as for universal security checks. Alongside demonstrating the applicability of the model in applied work, we also address a number of theoretical issues. We first show the equivalence of two different normalisations discussed in the literature. Unlike many other latent attitude studies, we explicitly recognise the repeated choice nature of the data. Finally, the main methodological contribution comes in replacing the typically used continuous model for attitudinal response by an ordered logit structure which more correctly accounts for the ordinal nature of the indicators.     

Do supra-modal traveller types exist? A travel behaviour market segmentation using Goal framing theory

Travel behaviour market segmentations have become a popular method of identifying different types of car users, bicyclists or public transport users. However, while previous studies have looked at different types of users within single modes, such as the car, little research has explored the existence of traveller types transcending modes. The study presented here is an extension of an earlier segmentation study that distinguished travellers based on their individual preferences, yet did so independent of their current mode choice. The data came from a travel survey at a middle-sized UK university and were analysed using a combination of hierarchical and iterative partitioning methods. Crucially, however, the current study uses a different theoretical framework to previous segmentation research—goal framing theory—which may more adequately explain the findings than models used in the past such as the theory of planned behaviour. The findings supported earlier work, suggesting the presence of seemingly stable traveller types that cut across modes and can be distinguished based on gain, hedonic and normative goals. This has important implications for policies aimed at encouraging mode change which may have been too preoccupied with changing people’s attitudes rather than paying attention to people’s underlying travel preferences.

     

Travel mode choice and travel satisfaction: bridging the gap between decision utility and experienced utility

Over the past decades research on travel mode choice has evolved from work that is informed by utility theory, examining the effects of objective determinants, to studies incorporating more subjective variables such as habits and attitudes. Recently, the way people perceive their travel has been analyzed with transportation-oriented scales of subjective well-being, and particularly the satisfaction with travel scale. However, studies analyzing the link between travel mode choice (i.e., decision utility) and travel satisfaction (i.e., experienced utility) are limited. In this paper we will focus on the relation between mode choice and travel satisfaction for leisure trips (with travel-related attitudes and the built environment as explanatory variables) of study participants in urban and suburban neighborhoods in the city of Ghent, Belgium. It is shown that the built environment and travel-related attitudes—both important explanatory variables of travel mode choice—and mode choice itself affect travel satisfaction. Public transit users perceive their travel most negatively, while active travel results in the highest levels of travel satisfaction. Surprisingly, suburban dwellers perceive their travel more positively than urban dwellers, for all travel modes.     

Incorporating the extended theory of planned behavior in a school travel mode choice model: a case study of Shaoxing,China

Travel to and from school can have social, economic, and environmental implications for students and their parents. Therefore, understanding school travel mode choice behavior is essential to find policy-oriented approaches to optimizing school travel mode share. Recent research suggests that psychological factors of parents play a significant role in school travel mode choice behavior and the Multiple Indicators and Multiple Causes (MIMIC) model has been used to test the effect of psychological constructs on mode choice behavior. However, little research has used a systematic framework of behavioral theory to organize these psychological factors and investigate their internal relationships. This paper proposes an extended theory of planned behavior (ETPB) to delve into the psychological factors caused by the effects of adults’ cognition and behavioral habits and explores the factors’ relationship paradigm. A theoretical framework of travel mode choice behavior for students in China is constructed. We established the MIMIC model that accommodates latent variables from ETPB. We found that not all the psychological latent variables have significant effects on school travel mode choice behavior, but habit can play an essential role. The results provide theoretical support for demand policies for school travel.     

Behavioural implications of preferences, risk attitudes and beliefs in modelling risky travel choice with travel time variability

The appropriate interpretation of a behavioural outcome requires allowing for risk attitude and belief of an individual, in addition to identification of preferences. This paper develops an Attribute-Specific Extended Rank-Dependent Utility Theory model to better understand choice behaviour in the presence of travel time variability, in which these three important components of choice are empirically addressed. This framework is more behaviourally appealing for travel time and travel time variability research than the traditional approach in which risk attitude and belief are overlooked. This model also reveals significant unobserved between-individual heterogeneity in preferences, risk attitudes and beliefs.     

Evolution of latent modal captivity and mode choice patterns for commuting trips: A longitudinal analysis using repeated cross-sectional datasets

This paper presents an investigation of the temporal evolution of commuting mode choice preference structures. It contributes to two specific modelling issues: latent modal captivity and working with multiple repeated crossectional datasets. In this paper latent modal captivity refers to captive reliance on a specific mode rather than all feasible modes. Three household travel survey datasets collected in the Greater Toronto and Hamilton Area (GTHA) over a ten-year time period are used for empirical modelling. Datasets collected in different years are pooled and separate year-specific scale parameters and coefficients of key variables are estimated for different years. The empirical model clearly explains that there have been significant changes in latent modal captivity and the mode choice preference structures for commuting in the GTHA. Changes have occurred in the unexplained component of latent captivities, in transportation cost perceptions, and in the scales of commuting mode choice preferences. The empirical model also demonstrates that pooling multiple repeated cross-sectional datasets is an efficient way of capturing behavioural changes over time. Application of the proposed mode choice model for practical policy analysis and forecasting will ensure accurate forecasting and an enhanced understanding of policy impacts.     

Multi-state supernetwork framework for the two-person joint travel problem

Most travel behavior studies on route and mode choice focus only on an individual level. This paper adopts the concept of multi-state supernetworks to model the two-person joint travel problem (JTP). Travel is differentiated in terms of activity-vehicle-joint states, i.e. travel separately or jointly with which transport mode and with which activities conducted. In each state, route choice can be addressed given the state information and travel preference parameters. The joint travel pattern space is represented as a multi-state supernetwork, which is constructed by assigning the individual and joint networks to all possible states and connecting them via transfer links at joints where individuals can meet or depart. Besides route choice, the choices of where and when to meet, and which transport mode(s) to use can all be explicitly represented in a consistent fashion. A joint path through the supernetwork corresponds to a specific joint travel pattern. Then, JTP is reduced to an optimization problem to find the joint path with the minimum disutility. Three standard shortest path algorithm variants are proposed to find the optimal under different scenarios. The proposed framework further indicates the feasibility of multi-state supernetworks for addressing high dimensional problems and contributes to the design of a next generation of joint routing systems.     

Understanding transport mode choice for commuting: the role of affect

This study examines the relationship between positive and negative user valence and transport mode choice behaviour. We integrate latent attitudes ‘affect’ and ‘salience’ into transport mode choice models using the framework of integrated choice and latent variable modelling and simultaneous maximum likelihood estimation methods. The results are consistent with findings in similar travel behaviour and behavioural economics literature. The study extends the findings of previous research and has demonstrated that user sentiments about public transport mode and salient public transport experiences have a significant impact on travel mode choice behaviour. It was found that private motorised users are more sensitive to overcrowding and anti-social behaviours on PT than active and PT travellers. Key attitudinal indicators influencing individual transport choice behaviour are established to guide public policy. The key indicators of Affect and Salience must be analysed and addressed through public policy to enhance PT user experience and develop services and facilities to increase the utility of PT in-vehicle travel time.     

Joint analysis of the spatial impacts of built environment on car ownership and travel mode choice

Concerns over transportation energy consumption and emissions have prompted more studies into the impacts of built environment on driving-related behavior, especially on car ownership and travel mode choice. This study contributes to examine the impacts of the built environment on commuter’s driving behavior at both spatial zone and individual levels. The aim of this study is threefold. First, a multilevel integrated multinomial logit (MNL) and structural equation model (SEM) approach was employed to jointly explore the impacts of the built environment on car ownership and travel mode choice. Second, the spatial context in which individuals make the travel decisions was accommodated, and spatial heterogeneities of car ownership and travel mode choice across traffic analysis zones (TAZs) were recognized. Third, the indirect effects of the built environment on travel mode choice through the mediating variable car ownership were calculated, in other words, the intermediary nature of car ownership was considered. Using the Washington metropolitan area as the study case, the built environment measures were calculated for each TAZ, and the commuting trips were drawn from the household travel survey in this area. To estimate the model parameters, the robust maximum likelihood (MLR) method was used. Meanwhile, a comparison among different model structures was conducted. The model results suggest that application of the multilevel integrated MNL and SEM approach obtains significant improvements over other models. This study give transportation planners a better understanding on how the built environment influences car ownership and commuting mode choice, and consequently develop effective and targeted countermeasures.     

Investigating travel utility elements in association with travel time and mode choice: the case of Seoul,South Korea

In this paper, travel utility is conceptualized into the elements of disutility, or derived utility, and positive utility, which includes synergistic and intrinsic utility, and then analyzed in terms of the effects of these elements on weekly travel time according to three travel modes – the automobile, public transit, and nonmotorized modes – and on the choice of the annually most used mode. Linear regressions on mode-specific travel time and a multinomial logistic regression on mode choice show that, compared to life situation and land-use characteristics, utility elements are among the strongest travel determinants. Specifically, while some utility elements contribute exclusively to shifting the mode of travel and others to increasing nonmotorized travel, modal shift is most strongly affected by a disutility element, trip timeliness, and the increase in nonmotorized travel by a positive utility element, amenities.     

Activity–travel behaviour of non-workers from Bangalore City in India

This paper presents exploratory and statistical analyses of the activity–travel behaviour of non-workers in Bangalore city in India. The study summarises the socio-demographic characteristics as well as the activity–travel behaviour of non-workers using a primary activity–travel survey data collected by the authors. Where possible, the research also compares the analysis findings with the case studies on activity–travel behaviour of non-workers, carried out in developed and developing countries. This gives an opportunity to understand the differences/similarities in the activity–travel behaviour of non-workers across diverse socio-cultural settings. The preliminary exploratory analysis shed light on the differences in activity participation, trip chaining, time-of-day preference for trip departure, and mode use behaviour of non-workers in Bangalore city. Statistical models were developed for investigating the effects of individual and household socio-demographics, land use parameters, and travel context attributes on activity participation, trip chaining, time-of-day choice, and mode choice decisions of non-workers. A few important results of the analysis are the influence of viewing television at home on out-of-home activity participation and trip-chaining behaviour, and the impact of in-home maintenance activity duration on time-of-day choice. Further, based on the findings of the initial analyses, an attempt has been made in this study to develop an integrated model that links time allocation, time-of-day choice, and trip chaining behaviour of non-workers. The study also discusses the implications of the research findings for transportation planning and policy for Bangalore city.     

Analyzing commuter train user behavior: a decision framework for access mode and station choice

The purpose of the current research effort is to develop a framework for a better understanding of commuter train users’ access mode and station choice behavior. Typically, access mode and station choice for commuter train users is modeled as a hierarchical choice with access mode being considered as the first choice in the sequence. The current study proposes a latent segmentation based approach to relax the hierarchy. In particular, this innovative approach simultaneously considers two segments of station and access mode choice behavior: Segment 1—station first and access mode second and Segment 2—access mode first and station second. The allocation to the two segments is achieved through a latent segmentation approach that determines the probability of assigning the individual to either of these segments as a function of socio-demographic variables, level of service (LOS) parameters, trip characteristics, land-use and built environment factors, and station characteristics. The proposed latent segment model is estimated using data from an on-board survey conducted by the Agence Métropolitaine de Transport for commuter train users in Montreal region. The model is employed to investigate the role of socio-demographic variables, LOS parameters, trip characteristics, land-use and built environment factors, and station characteristics on commuter train user behavior. The results indicate that as the distance from the station by active forms of transportation increases, individuals are more likely to select a station first. Young persons, females, car owners, and individuals leaving before 7:30 a.m. have an increased propensity to drive to the commuter train station. The station model indicates that travel time has a significant negative impact on station choice, whereas, presence of parking and increased train frequency encourages use of the stations.     

A reliability‐based traffic assignment model for multi‐modal transport network under demand uncertainty

In densely populated and congested urban areas, the travel times in congested multi‐modal transport networks are generally varied and stochastic in practice. These stochastic travel times may be raised from day‐to‐day demand fluctuations and would affect travelers' route and mode choice behaviors according to their different expectations of on‐time arrival. In view of these, this paper presents a reliability‐based user equilibrium traffic assignment model for congested multi‐modal transport networks under demand uncertainty. The stochastic bus frequency due to the unstable travel time of bus route is explicitly considered. By the proposed model, travelers' route and mode choice behaviors are intensively explored. In addition, a stochastic state‐augmented multi‐modal transport network is adopted in this paper to effectively model probable transfers and non‐linear fare structures. A numerical example is given to illustrate the merits of the proposed model. Copyright © 2012 John Wiley & Sons, Ltd.