The interactions between online shopping and personal activity travel behavior: an analysis with a GPS-based activity travel diary

Accompanying the widespread use of the Internet, the popularity of e-commerce is growing in developing countries such as China. Online shopping has significant effects on in-store shopping and on other personal activity travel behavior such as leisure activities and trip chaining behavior. Using data collected from a GPS-based activity travel diary in the Shangdi area of Beijing, this paper investigates the relationships between online shopping, in-store shopping and other dimensions of activity travel behavior using a structural equation modelling framework. Our results show that online buying frequency has positive effects on the frequencies of both in-store shopping and online searching, and in-store shopping frequency positively affects the frequency of online searching. Frequent online purchasers tend to shop in stores on weekends rather than weekdays. We also found a negative effect of online buying on the frequency of leisure activities, indicating that online shopping may reduce out-of-home leisure trips.     

The interactions between e-shopping and traditional in-store shopping: an application of structural equations model

As the proliferation of e-commerce leads to ever greater numbers of on-line transactions, transportation planners are interested in the impacts of e-shopping on our strained transportation systems. Although the substitution effect of e-shopping is appealing, previous studies provided mixed results on its impact. Using 539 adult internet users in the Minneapolis-St Paul metropolitan area, this study applied a structural equations model to investigate the interactions among online purchases, in-store shopping, and product information search via internet. We found that online searching frequency has positive impacts on both online and in-store shopping frequencies and online buying positively affects in-store shopping. In particular, the marginal effects of online-buying frequency and online-searching frequency on in-store shopping frequency were estimated at 0.153 and 0.189, respectively. Since the internet as a shopping channel tends to have a complementary effect on in-store shopping, the rise of e-shopping is not likely to be a solution but a challenge to travel reduction.     

Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping

Searching product information and buying goods online are becoming increasingly popular activities, which would seem likely to affect shopping trips. However, little empirical evidence about the relationships between e-shopping and in-store shopping is available. The aim of this study is to describe how the frequencies of online searching, online buying, and non-daily shopping trips relate to each other, and how they are influenced by such factors as attitudes, behaviour, and land use features. Questionnaire data were collected from 826 respondents residing in four municipalities (one urban, three suburban) in the centre of the Netherlands. Structural equation modelling was used to examine the variables’ multiple and complex relationships. The results show that searching online positively affects the frequency of shopping trips, which in its turn positively influences buying online. An indirect positive effect of time-pressure on online buying was found and an indirect negative effect of online searching on shopping duration. These findings suggest that, for some people, e-shopping could be task-oriented (a time-saving strategy), and leisure-oriented for others. Urban residents shop online more often than suburban residents, because they tend to have a faster Internet connection. The more shopping opportunities one can reach within 10 min by bicycle, the less often one searches online.     

A time-use investigation of shopping participation in three Canadian cities: is there evidence of social exclusion?

Increasing awareness and concern about the status of mobility-disadvantaged groups in society has given rise to a wide body of research that focuses on the social exclusion dimension of transportation. To date, much of the empirical work on this topic is mainly spatial in nature despite recent developments that call for the inclusion of time use analyses in social exclusion research. In this paper we attempt to fill this gap by estimating activity and trip durations to determine whether poverty, old age, or being a single parent results in time use patterns indicative of exclusion. Given the importance of shopping and using services for social inclusion objectives, these activities are the focus of this investigation. In terms of methods, use of a multiple equation approach allows for the estimation of the daily duration of shopping activities and trips while simultaneously controlling for daily durations of four broad categories of activities as well as their associated travel times. The results indicate: that being a senior citizen increases travel durations while decreasing shopping activity durations; that coming from a low income household decreases shopping activity durations; and single-parent status does not impact shopping activity durations when holding income and other activity durations constant. These results highlight the feasibility and challenges of time-use and activity analysis in social exclusion research.     

Methodology for Validating Dynamic Origin–Destination Matrix Estimation Models with Implications for Advanced Traveler Information Systems

This paper describes a methodology for validating online dynamic O–D matrix estimation models using loop detector data in large-scale transportation networks. The simulation procedure focuses on travel aspects related to the collective trip structure of users, including the amount and duration of trips between O–D pairs, trip departure rates, average travel time from each origin and combinations of them. The analysis identifies emerging systematic patterns between these factors and issues related to the model performance, including network scale effects. This procedure aims to enhance the usage of prior O–D information based on, e.g. travel surveys, that are typically used in the estimation process. Moreover, it seeks to integrate the validation of dynamic O–D matrix estimation models with strategies for identifying target population groups for online planning and assessment of real-time travel information services within the context of Advanced Traveler Information Systems (ATIS).     

A structural equations analysis of commuters' activity and travel patterns

An exploratory analysis of commuters' activity and travel patterns was carried out using activity-based travel survey data collected in the Washington, DC metropolitan area to investigate and estimate relationships among socio-demographics, activity participation, and travel behavior. Structural equations modeling methodology was adopted to determine the structural relationships among commuters' demographics, activity patterns, trip generation, and trip chaining information. Three types of structural equations model systems were estimated: one that models relationships between travel and activity participation, another that captures trade-offs between in-home and out-of-home activity durations, and a third that models the generation of complex work trip chains. The model estimation results show that strong relationships do exist among commuters' socio-demographic characteristics, activity engagement information, and travel behavior. The finding that significant trade-offs exist between in-home and out-of-home activity participation is noteworthy in the context of in-home vs. out-of-home substitution effects. Virtually all of the results obtained in this paper corroborate earlier findings reported in the literature regarding relationships among time use, activity participation, and travel. This revised version was published online in June 2006 with corrections to the Cover Date.     

Impact of different shopping stages on shopping-related travel behaviour: analyses of the Netherlands Mobility Panel data

From the moment e-shopping emerged, there have been speculations about its impact on personal mobility. A fair amount of research has already been carried out on Internet shopping itself as well as on its consequences for mobility. Most studies focus on the overall impact of online shopping on personal mobility. However, little is known about how personal shopping mobility can be characterised when differentiating its constituent stages, being browsing/orienting, comparing, selecting and purchasing products, and how this is affected by e-shopping. This will be the main topic of this paper. We will investigate this using recently collected data from the Netherlands Mobility Panel [in Dutch: MobiliteitsPanel Nederland (MPN)]. It is the unique combination of reported shopping trips in the three-day travel diary, the large amount of personal and household characteristics combined with the detailed information from the e-shopping questionnaire that enables us to perform this research. Using factor analysis, we explore the underlying factors related to the browsing and selection behaviour prior to the purchase of a product. Using these factors as a starting point, we apply cluster analysis resulting in three homogeneous groups of shoppers with different pre-purchase shopping behaviour. The groups differ clearly with respect to personal and household characteristics, in the frequency with which they buy and sell products online and in their perception of (dis-)advantages of online shopping. Once relevant groups have been distinguished and characterised, differences in shopping-related mobility between them are studied in two different ways. Firstly, we analyse statements from shoppers on how their shopping-related mobility has changed. Secondly, we analyse shopping trips reported in the three-day travel diary. Only one group, which consists of shoppers that rely on the Internet to search for product information, compare prices and get new product ideas, states that their shopping-related travel behaviour has changed since they started shopping online. Approximately 50% of all shoppers experienced no difference in their shopping mobility. The analysis of actual shopping mobility using the travel diary data showed only minor differences in shopping-related travel behaviour between the identified groups. Finally, we fit a multi-variate linear regression model of shopping trip distance to determine if (e)-shopping characteristics influence trip distances. The frequency with which people shop online as well as some stated changes in shopping-related travel behaviour (shopping in a similar manner and shopping longer) turn out to influence non-grocery shopping trip distance. No significant influence could be found of shopping cluster membership on shopping trip distances.

     

Explore the relationship between online shopping and shopping trips: An analysis with the 2009 NHTS data

The rapid growth of ecommerce brings great changes to the transportation system. However, most existing studies focus on the impact of ecommerce on freight system. Its impact on personal trips is relatively less studied. It is reasonable to argue that online shopping reduces the need of shopping trips by making goods accessible via door-to-door deliveries. On the other hand, online shopping may also create more shopping trips as online shoppers travel to stores to experience, compare or pick up the goods. Understanding the connections between online shopping and shopping trips is critical for transportation planners to prepare for changes that information technology will continue to bring to this nation in the future. Using the 2009 National Household Travel Survey (NHTS) data and a structural equation model (SEM), this paper disentangles the bidirectional connections between online shopping and shopping trips. Results show that online shopping encourages shopping trips while shopping trips tend to suppress the online shopping propensity. Besides, both online shopping and shopping trips are influenced by exogenous factors such as shoppers’ demographic features, regional specific factors and household attributes. A closer examination at the state level further confirms model validity while disclosing spatial variation in their relationship.     

Trip distribution for limited destinations: a case study for grocery shopping trips in the Netherlands

In this paper, we introduce a new trip distribution model for destinations that are not homogeneously distributed. The model is a gravity model in which the spatial configuration of destinations is incorporated in the modeling process. The performance was tested on a survey with reported grocery shopping trips in the Dutch city of Almelo. The results show that the new model outperforms the traditional gravity model. It is also superior to the intervening opportunities model, because the distribution can be described as a function of travel costs, without increasing the computational time. In this study, the distribution was described by a simple function of Euclidean distance, which provides a good fit to the survey data. The slope of the distribution is quite steep. This shows that most trips are made to nearby supermarkets. However, a significant fraction of trips, mainly made by car, still goes to supermarkets further away. We argue that modeling of these trips by the new method will improve traffic flow predictions.     

E‐Shopping and its Relationship with In‐store Shopping: Empirical Evidence from the Netherlands and the USA

Abstract

Despite considerable examination of the impact of telecommunications on travel, little empirical evidence sheds light on the impact of e‐shopping on travel—a recent and increasingly popular form of telecommunications. This paper analyses determinants of online buying and their relationship with in‐store shopping, using empirical data obtained from Minneapolis, USA, and Utrecht, the Netherlands. Based on chi‐square tests and logistic and ordinary least‐squares regressions, the results indicate that online buying is affected by sociodemographics and spatial characteristics of people, their Internet experience, and their attitudes towards in‐store shopping. US respondents who prefer to see products in person are less likely to buy online. Dutch respondents are more likely to buy online as travel times to shops are shorter. At first sight, this counterintuitive result might be related to an urban, innovative lifestyle that supports e‐shopping. A more detailed analysis of Dutch online buyers reveals that they make more shopping trips than non‐online buyers and have a shorter shopping duration. The results indicate that the relationship between online buying and in‐store shopping is not one of substitution but of complementarity.     

The impact of activity chaining on the duration of daily activities

There is a broad body of theoretical and empirical literature dealing with trip chaining behaviour. This paper adds to the literature while focusing on the impact of activity chaining on the duration of time spent on individual purposes. Two questions in particular are addressed: first, does an additional purpose added to a trip chain affect the duration of the activities included? Second, is there any pattern of included activities that explains differences in duration? Duration data models are employed using German data. We find evidence that the number of purposes influences duration significantly. Leisure, shopping and personal business activities are affected by the occurrence of obligatory activities (work, school/university). We cannot find any evidence that personal business or leisure activities influence the duration of shopping, whereas the opposite is supported. Therefore, in terms of daily activities, obligatory and shopping activities are superior to leisure and personal business. We conclude that activity chaining and especially the pattern of combined purposes affect the duration of activities allocated to single purposes while controlling for a wide range of other explanatory variables. The results can be used in transport and simulation models.     

Traveler delay costs and value of time with trip chains, flexible activity scheduling and information

The delay costs of traffic disruptions and congestion and the value of travel time reliability are typically evaluated using single trip scheduling models, which treat the trip in isolation of previous and subsequent trips and activities. In practice, however, when activity scheduling to some extent is flexible, the impact of delay on one trip will depend on the actual and predicted travel time on itself as well as other trips, which is important to consider for long-lasting disturbances and when assessing the value of travel information. In this paper we extend the single trip approach into a two trips chain and activity scheduling model. Preferences are represented as marginal activity utility functions that take scheduling flexibility into account. We analytically derive trip timing optimality conditions, the value of travel time and schedule adjustments in response to travel time increases. We show how the single trip models are special cases of the present model and can be generalized to a setting with trip chains and flexible scheduling. We investigate numerically how the delay cost depends on the delay duration and its distribution on different trips during the day, the accuracy of delay prediction and travel information, and the scheduling flexibility of work hours. The extension of the model framework to more complex schedules is discussed.     

Duration of trip-making activities by men and women

The purpose of this paper is to present the results of a survival analysis for the duration of particular trip-making activities based on sex. Specifically, this study investigates the duration of those activities related to household and family support shopping, personal business, and free time and how these durations vary between men and women. It was found that there were no significant differences in the survival curves (i.e., durations) of free-time or personal business activities; this suggests that men and women spend approximately similar amounts of time on these activities, although it is not known if the activities themselves are similar (for example, banking versus getting gas). Alternatively, sex was found to be a very significant indicator of the duration of household and family support shopping activities. In the model specification, assuming all variables except sex are the same, it was found that women were 1.32 times more likely than men to spend a longer period of time in a household and family support shopping activity. Additionally, it was found that women are 1.33 times more likely than men to have a longer household and family support activity duration if the activity is nested in the journey to work trip.     

Rules for aggregated satisfaction with work commutes

In general trips frequently entail several stages varying in mode, duration, and other factors. In some way travelers aggregate their satisfaction with the stages to satisfaction with the whole trip. In this paper we address the question of how this aggregation is made. We use data from a Swedish survey measuring satisfaction with commutes to and from work and with the stages of the commutes. We test several aggregation rules for their goodness of fit to the observations. Our results show that a normatively correct averaging rule that takes into account the relative durations of the stages out-perform heuristic aggregation rules such as the peak-end, summation, and equal-weight averaging rules. We note that this does not exclude that the heuristic aggregation rules apply to other trips than repetitive commute trips.     

The Influences of the Built Environment and Residential Self-Selection on Pedestrian Behavior: Evidence from Austin, TX

Pedestrian travel offers a wide range of benefits to both individuals and society. Planners and public health officials alike have been promoting policies that improve the quality of the built environment for pedestrians: mixed land uses, interconnected street networks, sidewalks and other facilities. Whether such policies will prove effective remains open to debate. Two issues in particular need further attention. First, the impact of the built environment on pedestrian behavior may depend on the purpose of the trip, whether for utilitarian or recreational purposes. Second, the connection between the built environment and pedestrian behavior may be more a matter of residential location choice than of travel choice. This study aims to provide new evidence on both questions. Using 1368 respondents to a 1995 survey conducted in six neighborhoods in Austin, TX, two separate negative binomial models were estimated for the frequencies of strolling trips and pedestrian shopping trips within neighborhoods. We found that although residential self-selection impacts both types of trips, it is the most important factor explaining walking to a destination (i.e. for shopping). After accounting for self-selection, neighborhood characteristics (especially perceptions of these characteristics) impact strolling frequency, while characteristics of local commercial areas are important in facilitating shopping trips.     

A probabilistic model for vehicle scheduling based on stochastic trip times

Vehicle scheduling plays a profound role in public transit planning. Traditional approaches for the Vehicle Scheduling Problem (VSP) are based on a set of predetermined trips in a given timetable. Each trip contains a departure point/time and an arrival point/time whilst the trip time (i.e. the time duration of a trip) is fixed. Based on fixed durations, the resulting schedule is hard to comply with in practice due to the variability of traffic and driving conditions. To enhance the robustness of the schedule to be compiled, the VSP based on stochastic trip times instead of fixed ones is studied. The trip times follow the probability distributions obtained from the data captured by Automatic Vehicle Locating (AVL) systems. A network flow model featuring the stochastic trips is devised to better represent this problem, meanwhile the compatibility of any pair of trips is redefined based on trip time distributions instead of fixed values as traditionally done. A novel probabilistic model of the VSP is proposed with the objectives of minimizing the total cost and maximizing the on-time performance. Experiments show that the probabilistic model may lead to more robust schedules without increasing fleet size.     

Quantifying the Difference Between Self-Reported and Global Positioning Systems-Measured Journey Durations: A Systematic Review

Accurate measurement of travel behaviour is vital for transport planning, modelling, public health epidemiology, and assessing the impact of travel interventions. Self-reported diaries and questionnaires are traditionally used as measurement tools; advances in Global Positioning Systems (GPS) technology allow for comparison. This review aimed to identify and report about studies comparing self-reported and GPS-measured journey durations. We systematically searched, appraised, and analysed published and unpublished articles from electronic databases, reference lists, bibliographies, and websites up to December 2012. Included studies used GPS and self-report to investigate trip duration. The average trip duration from each measure was compared and an aggregated, pooled estimate of the difference, weighted by number of trips, was calculated. We found 12 results from eight eligible studies. All studies showed self-reported journey times were greater than GPS-measured times. The difference between self-report and GPS times ranged from over-reporting of +2.2 to +13.5 minutes per journey. The aggregated, pooled estimate of the difference, weighted by number of trips, was over-report of +4.4 minutes (+28.6%). Studies comparing self-reported and GPS-measured journey duration have shown self-reported to be consistently over-reported across the study sample. Our findings suggest that when using self-reported journey behaviour, the journey durations should be treated as an over-estimation.     

Incorporating online shopping into travel demand modelling: challenges,progress, and opportunities

There is a large body of literature, spanning multiple disciplines, concerned with the relationship between traditional (physical) shopping and associated travel behaviour. However, despite the recent rapid growth of digital retailing and online shopping, the impact on travel behaviour remain poorly understood. Although the issue of the substitution and complementarity between conventional and virtual retail channels has been extensively explored, few attempts have been made to extend this work so as to incorporate virtual retail channels into modelling frameworks that can link shopping and mobility decisions. Here, we review the existing literature base with a focus on most relevant dimensions for personal mobility. How online activity can be incorporated into operational transport demand models and benefits of such effort are discussed. Existing frameworks of shopping demand are flexible and can, in principle, be extended to incorporate virtual shopping and the associated additional complexities. However, there are significant challenges associated with lack of standard ontologies for crucial concepts and insufficiencies in traditional data collection methods. Also, supply-side questions facing businesses and policy-makers are changing as retailing goes through a digital transformation. Opportunities and priorities need to be defined for future research directions for an assessment of existing tools and frameworks.     

A latent class accelerated hazard model of social activity duration

Over the past decade, activity scheduling processes have gained increasing attention in the field of transportation research. However, still little is known about the scheduling of social activities even though these activities account for a large and growing portion of trips. This paper contributes to this knowledge. We analyze how the duration of social activities is influenced by social activity characteristics and characteristics of the relationship between the respondent and the contacted person(s). To that end, a latent class accelerated hazard model is estimated, based on social interaction diary data that was collected in the Netherlands in 2008. Chi-square tests and analyses of variance are used to test for significant relations between the latent classes and personal and household characteristics. Findings suggest that the social activity characteristics and the characteristics of the relationship between the socializing persons are highly significant in explaining social activity duration. This shows that social activities should not be considered as a homogenous set of activities and it underlines the importance of including the social context in travel-behavior models. Moreover, the results indicate that there is a substantial amount of latent heterogeneity across the population. Four latent classes are identified, showing different social activity durations, and different effects for both categories of explanatory variables. Latent class membership can be explained by household composition, socio-economic status (education, income and work hours), car ownership and the number of interactions in 2 days.     

Evaluating the environmental impacts of online shopping: A behavioral and transportation approach

Various fields and commercial sectors have witnessed a transformation with the advent of the internet. In the last decade, the retail sector in particular has witnessed the massive growth of e-commerce. This has also significantly altered our shopping experiences, influencing a range of decisions, from where, how, and how much to shop. With the consistent growth of e-commerce transactions, more trucks than ever before are entering cities today, bringing with them the negative externalities of increased congestion and pollution. This study first unravels underlying shopping behaviors–both in-store and online–using the 2016 American Time Use Survey (ATUS) data. The authors also develop an econometric behavioral model to understand the factors that affect shopping decisions. At a macro level, the disaggregate individual shopping behaviors are studied by implementing the model to synthetic populations to estimate potential vehicle miles traveled and environmental emissions in two metropolitan areas, Dallas and San Francisco (SF). Finally, the study estimates the impacts of rush deliveries, basket size, and consolidation levels by developing a breakeven analysis between in-store and online shopping. These results confirm the importance of managing the urban freight system, including delivery services and operations, to foster a more sustainable urban environment.